Improbable: an art-thinking bootcamp to create and leverage disruption

1. I MP
ROB A
BLE An
Art-Thinking
Bootcamp
to create
and leverage
disruption
AN EXECUTIVE PROGRAM
@ ESCP EUROPE
IMPROBABLE
THE CHAIR OF
ENTREPRENEURSHIP

2. W
ith a 10:1 participant/teacher ratio, you
will learn agile methods to create art
pieces that help you and your company to
rethink radically your environment, client
relations and organizational culture. This method produces
improbable propositions that enable to leverage disruption.
To achieve that, you and your team will go outside
your comfort zone, hit the ground deviating objects,
interviewing experts and observing situations to challenge
the status quo. You will work in one of our creative
studios based in Paris, Berlin or Madrid to construct and
deconstruct your prototype, develop critical perspectives
and question the way you frame problems. Implementing
this Art-Thinking Method you have learned in this workshop
is our top priority. From your pieces of art, we will help you
develop real innovative projects and provide post-program
coaching so you can successfully execute innovation in
your own organization.
KEY BENEFITS
The Improbable Art-Thinking Boot Camp will help you:
— Develop entrepreneurial leadership to empower your colleagues and partners
— Increase your ability to build new inspiring visions
— Master agile methods of creation to deal with uncertainty and risks
— Learn how to use diversity and improbable encounters to develop your network
— Connect your passion and convictions with a project which creates value for your organization
— Leverage failure to be creative and resilient
— Challenge status quo and explore new disruptive avenues for your organization
Improbable is an Art-Thinking Boot Camp
of 3 days which offers a dynamic mix of
conferences, exploration of the entrepreneurial
ecosystem, and hands-on teamwork.
WHO SHOULD ATTEND?
Improbable is for open-minded and action-oriented
executives who want to create and leverage disruption in
their organizations. It is particularly relevant and designed
for: managers in charge of strategy, intrapreneurs, heads
of innovation, heads of marketing or communication,
business developers and R&D people.
P R O G R A M
At the heart of Improbable
is the creation of a piece of art
that gives you the opportunity
to learn by doing.
“Steal” from
others to create
unique propositions.
— DEVIATE
02
Challenge existing
rules and values
as well as unlearn
your taken-for-
granted expertise
and deconstruct
your work to
improve it.
— DESTROY
04
Accept criticism
and alternative
views to learn
from others.
— DIALOGUE
05
Engage in gift-
giving practices
which foster
new and unusual
partnerships.
— DONATE
01
Follow a journey
without a clear
goal but which will
eventually make
a lot of sense.
— DRIFT
03
SAMPLE DAILY SCHEDULE
— Breakfast Buffet
— Morning Session I
— Morning Session II
— Lunch Buffet
— Afternoon Session
— Late Afternoon
— Evening Cocktail
with Mamie Foodie (a very creative catering company)
Destroy: The Art-Thinking Method & challenges of disruptive dynamics
Donate & Drift: Create value for your project through the barter workshop
with Mamie Foodie
Dialogue: The value of gift-giving (conference) + peer feedback (workshop)
Deviate: First draft of your piece of art through deviations (workshop)
Reception and networking with participants, artists and entrepreneurs
O V E R V I E W
Every piece of art
tackles a real-world
challenge that your
company faces. You
and your team will
collaborate to address
this issue through the
Art-Thinking Method
which involves 5 main
activities. You will:

3. SYLVAIN BUREAU
Sylvain, the Scientific Director of the Chair of Entrepreneurship,
Normalien and PhD from Ecole Polytechnique, conducts research
on disruptive dynamics and the use of gift practices in the sharing
economy. Sylvain develops his expertise through international
collaborations (he was a visiting scholar at UC Berkeley and City
University of New York), immersions in entrepreneurial ecosystems
(in Paris, Berlin, Madrid, Shanghai, Silicon Valley…), and active
engagement in the growth of startups and innovative projects
managed by large corporations.
PIERRE TECTIN
Pierre is an artist who combines objects and drawings. A graduate
from the design school ESAD of Reims and of the Beaux-Arts of
Paris, he has presented his work in various galleries and exhibitions
(Galerie Frédéric Lacroix, Paris, Galerie Immanence, Paris, Temporary
Art Centre, Eindhoven PB…). Beyond his artistic activity, he is highly
involved in an association (Curry Vavart) supporting creative activities
through the management of spaces like the Villa Belleville in Paris.
T
he Chair of Entrepreneurship offers executives
a unique experience to immerse themselves
in an intensive, challenging as well as caring
learning environment. We enable a “hands-on”
approach to learn by impacting the world right here, right
now. Our programs are project-based to solve issues
that matter to you. Taught by ESCP Europe’s renowned
faculty and supplemented by a passionate community of
young millennials, entrepreneurs, intrapreneurs, investors,
researchers, artists and designers, participants acquire
the knowledge, attitudes and methods to disrupt their
world and transform their passions into value for their
organizations. Since 2007, we have trained 7800 students
and 1000 intrapreneurs, gathered 30 000 participants
during our events in 6 main European cities (Paris, Berlin,
Madrid, London, Torino and Warsaw) and supported the
creation of 600 startups.
EXPERIENCE THE CHAIR OF ENTREPRENEURSHIP
FACULTY DIRECTORS
C O M M U N I T Y THEY DID IMPROBABLE
Since 2011, more than 150 pieces of work have been
created as part of the Improbable seminar by 465
students, 204 senior managers and 86 entrepreneurs.
The Art-Thinking Method is spreading and practiced in
Germany, Spain, Finland and the United-Kingdom.
“What did we learn
in this seminar?
The courage to
deconstruct our
own work, to accept
failure and start
over to improve the
solution.”
— GUILLAUME,
Executive from SACEM
“A revelation about
the world of art – and
above all a revelation
about innovation and
entrepreneurship.”
— OLIVIER,
Intrapreneur
“Amazing experience.
I understood what it
means to go outside
the box and challenge
our routines.”
— LAURENT,
Executive from Orange
Business Services
“An impressive wake-
up call! A very intense
experience that lasts
and which allows us
to fully understand
creative practices.”
— CÉLINE,
Entrepreneur
“
Photo © Christophe Di Pascale

4. THE CHAIR OF
ENTREPRENEURSHIP
sdegastines@escpeurope.eu
Want more information? Interest in a cusstomized
session for your company? Please contact Sybille,
our Improbable Program Coordinator
3300 € excl. tax per person
EXPERIENCE
THE NEXT SESSION
JULY 4, 5 & 6 2017