i am chakradhar makam from kurnool i have experience in affiliate marketing since 5 years,and also SEO.recently i am learning online marketing its my new projects updates

1. Digital Marketing
New Age Marketing and Future of Marketing
By
Chakradhar Makam

2. SEO
Search Engine Optimization

3. How search Engine Works :
Google Search Interface
Submit website directory files to GWMT
www.cricinfo.
com
Google web
master Tools
Spider
Crawler
Data Storage Unit
(D.S.U)
Indexer
Web Pages

4. Operators Used in SEO :
 cache:
Syntax : “cache:www.cricinfo.com”
Description : Using this operator, we can know the last crawled date and time of the ‘Spider Crawler’.
site:
Syntax : “site:www.cricinfo.com”
Description : Using this operator, we can know the total no.of website pages that got indexed by Google Indexer.

5. Page Rank :
• Valid Page Rank values are : (NA,0,1,2,3,4,5,6,7,8,9&10)
backLink
p(x) {it is possible PR}
backLink
p(x/2)
backLink
p(x/2)
timesnow.com
PR = 5
Opendg.org
timesnow.com
PR = 5
Opendg.org
Opendg.org

6. Guidelines for Getting PR :
PR
Guidelines
Page which
pass PR
must have
valid PR
Relevancy
of content
No-Follow
URLs don’t
pass PR
Spam links
should not
be
purchased

7. Google Updates:
Update Name Description & Details about update
Panda Update Duplicate content, switched content & thin content will be hit by this update.
EMD Update EMD = Exact match domain. Domain names should not exactly match with generic words.
Ex: digitalmarketing.com;always purchase brand name with keyword.
Penguin Update Spamy linking, keyword stuffing will hit with this update.
Caffeine Update To give accurate search results, this update has came into picture.
Humming Bird Update It’s a replacement for Caffeine update to give more precise results to user and for
conventional search.
Pigeon Update This update is to give precise local search results.
Pirate Update Copyright content like music files, videos will be hit with this update.
Imp Note : To know the details of these updates and if any new updates released then visit ‘http://moz.com/google-
algorithm-change’; here you will find updates by mattcutts -> webspam president for google.

8. SEO
CYCLE
Business
Analysis Keyword
Analysis
Web
Position
Analysis
Competiti
on
Analysis
On-page
Optimizati
on
Server
side
optimizati
on
Off-page
optimizati
on
Reporting
& Review
Brainstorming
First Priority Keywords
Second Priority Keywords
Google Keyword Planner
Steps:
Clear browser history.
Sign-out of all Google
accounts.
Check never show instant
search results.
Display 100 results/page
Enable SEOQUAKE
Check position of site for
each and every keyword
S.N
o
Url P
R
No
of
Lin
ks
Age Quality rema
rks
File Name
Optimization
Bread crumbs
Title Tag
Meta Description
Meta Robots
H1 Tag
Content Optimization
Anchor Linking
Embed Like box, tweet
box and Google+ follow
box
Embedded Video
Social share buttons
Image Optimization
Footer Optimization
Directory submission
Social book marking
Classified submission
SMO
Video Submission
Document submission
Image/Photo
Submission
Press release
Blogging

9. Black-Hat SEO Techniques :
On-Page Techniques:
 Duplicate content – will be hit by Panda Update.
 Hidden content – writing one content for search
engine & other content for Users.
 Sneaky Re-directs
 Door-way Pages
Off-PageTechniques:
 Article submission
 Guest Blogging / Blog commenting
Imp Note : Beware, must avoid these practices to sustain
in business in long run. Quality persists forever.

10. SERP (Search Engine Results Page)

11. Digital Marketing Project
On
www.yashodahospitals.com

12. Digital Marketing Strategy for :
yashodahospitals.com
40%
30%
20%
10%
% Spending on differnet marketing strategy
SEO SEM Social Media E-mail Marketing

13. List of Business Pages :
• Home page
• Patient care
• Education
• International Patients
• Book an appointment
URLs of Business Pages :
• https://www.yashodahospitals.com/
• https://www.yashodahospitals.com/patient-care/new-patients/introduction
• https://www.yashodahospitals.com/education/introduction
• https://www.yashodahospitals.com/international-patients/browse-our-specialties
• https://www.yashodahospitals.com/book-an-appointment
List of Competitors :
• Care Hospitals
• Apollo Hospitals
• Kamineni Hospitals
• Mediciti Hospitals
• Star Hospitals
• Kims Hospitals

14. Key word analysis for:
Home Page : https://ww.yashodahospitals.com/
• Brainstorming : (have to do this consumer/patient point of view)
• best multi specialty hospitals in hyderabad
• best hospitals in Hyderabad
• best hospitals for heart surgery in hyderabad
• best hospitals for cancer treatment in hyderabad
• best hospitals for kidney treatment in hyderabad
• best hospitals for dental treatment in hyderbad
• top 10 hospitals in hyderabad
• best hospitals for diabetic treatment in hyderbad
• best hospitals for obesity treatment in hyderabad
• hospitals with best doctors in hyderbad
• hospitals with arogyasri facility in hyderbad
• hospitals with advanced medical equipment in hyderabad
• hospitals with best packages in hyderabad
• hospitals with reasonable operation costs in hyderbad
• hospitals with best patient care in hyderabad………and so on……

15. First Priority Keywords
best hospitals in hyderabad
best hospitals in hyderabad for delivery
best hospitals in hyderabad for cancer
best hospitals in hyderabad for piles
best hospitals in hyderabad for maternity
best multi speciality hospital in hyderabad
top 10 hospitals in hyderabad
top 10 eye hospitals in hyderabad
top 10 dental hospitals in hyderabad
top 10 maternity hospitals in hyderabad
top hospitals in hyderabad
top hospitals in hyderabad india
famous hospitals in hyderabad
major hospitals in hyderbad
best hospitals in hyderabad for heart
First Priority Keywords
best hospital in hyderabad for heart surgery
best hospitals for heart bypass surgery in hyderabad
best hospitals in hyderabad for cancer
best ayurvedic hospitals in hyderabad for cancer
best cancer hospital in hyderabad reviews
best cancer hospital in hyderabad india
best liver cancer hospital in hyderabad
best hospital in hyderabad for neurology
best hospital in hyderabad for kidney stone
treatment
best hospital in hyderabad for kidney
best hospital in hyderabad for eye
best eye hospital in hyderabad for cataract operation
best eye hospital in hyderabad for cataract surgery
best eye hospital in hyderabad for lasik
best hospital in hyderabad for diabetes

16. First Priority Keywords
best hospitals in hyderabad for hair loss
best hospital for hair treatment in hyderabad
best hospital for hair loss treatment in hyderabad
good hospitals in hyderabad
good hospitals in hyderabad for normal delivery
good hospitals in hyderabad for maternity
good hospitals in hyderabad for delivery
best hospitals in hyderabad for pregnancy
top 5 hospitals in hyderabad
top 5 eye hospitals in hyderabad
top 5 maternity hospitals in hyderabad
top 5 dental hospitals in hyderabad
top 3 hospitals in hyderabad
top 3 hospitals in hyderabad india
the best hospital in hyderabad
First Priority Keywords
the best eye hospital in hyderabad
the best dental hospital in hyderabad
the best orthopedic hospital in hyderabad
top hospitals in hyderabad india
top hospitals in hyderabad
eye hospitals in hyderabad top 10
best hospital for knee replacement
best hospital for knee replacement in india
best hospital for knee replacement in hyderabad
best hospital for knee replacement surgery in
hyderabad
best knee replacement surgeon in hyderabad
best hospital for heart transplant in hyderabad
best hospitals for heart transplant in hyderabad
best hospital for children's heart surgery
best hospital for pediatric neurology

17. Second Priority Keywords
best hospital in hyderabad for gastroenterology
best hospital in hyderabad for kidney stone treatment
best hospital in hyderabad for ent
top 10 ent hospitals in hyderabad
top 10 best hospitals in hyderabad
top 10 cancer hospitals in hyderabad
top 10 ayurvedic hospitals in hyderabad
top 10 orthopedic hospitals in hyderabad
top 10 cardiac hospitals in hyderabad
top 5 heart hospitals in hyderabad
top 5 orthopedic hospitals in hyderabad
famous hospitals in hyderabad india
top eye hospitals in hyderabad
top cancer hospitals in hyderabad
top dental hospitals in hyderabad
Second Priority Keywords
top maternity hospitals in hyderabad
top ent hospitals in hyderabad
good hospitals in hyderabad india
biggest hospitals in hyderabad
good dental hospitals in hyderabad
best hospital for cancer in hyderabad
best hospital for lung cancer in hyderabad
best hospital for lung cancer in hyderabad
best heart hospital in hyderabad
best heart surgery hospitals in hyderabad
best hospital for heart problems in hyderabad
best hospital for open heart surgery in hyderabad
best blood cancer hospital in hyderabad
cancer hospital in hyderabad
cancer hospitals in hyderabad india

18. 3rd Priority Keywords (From Google Keyword Planner)
hospitals in hyderabad
best hospitals in india
ent hospital in hyderabad
hyderabad hospitals
best eye hospital in india
oncology hospitals in hyderabad
best cardiac hospital in india
best cancer institute in india
best heart hospital in india
cardiac hospitals in india
top 10 hospitals in india
best cardiology hospital in india
orthopaedic hospitals in hyderabad
best cardiac hospitals in india
cardiology hospitals in hyderabad
3rd Priority Keywords (From Google Keyword planner)
best heart surgeon in hyderabad
best kidney hospital in india
india top hospitals
nephrology hospitals in hyderabad
best hospitals in india for cardiac surgery
best doctors in hyderabad
best cardiology hospitals in hyderabad
urology hospitals in hyderabad
best hospital for heart surgery in india
hyderabad best hospitals
hyderabad top hospitals
psychology hospitals in hyderabad
best cardiothoracic surgeon in hyderabad
best cardiology hospital in hyderabad
best urology hospital in hyderabad

19. Selection of top 5 Keywords:
Top 5 Keywords
best hospitals in hyderabad
top hospitals in hyderabad
good hospitals in hyderabad
best multi speciality hospital in hyderabad
top 10 hospitals in hyderabd

20. Competition and Web position Analysis:
Keyword : good hospitals in hyderabad
S.No URL PR No.of
Links
Age Quality Remarks: missed SEO
Parameters
Web position
1 https://www.yashodahospitals.c
om/
NA 309 18-07-2001 Avg SEO Meta Keywords,XM
sitemaps
4
2 http://www.carehospitals.com/ NA 664 02-10-2002 Poor SEO Title,Meta Description,Meta
Keywords,Headings,Images,
robots.txt,xml sitemaps etc
17
3 https://www.apollohospitals.com
/
NA 25 27-04-1997 Avg SEO Meta Keywords,XM
sitemaps
12
4 http://www.kimshospitals.com/ 2 508 30-05-2011 Poor SEO Title,Meta Description,Meta
Keywords,Headings,Images,
robots.txt,xml sitemaps etc
24
5 http://www.medicitihospitals.com
/
3 47 02-04-2006 Poor SEO Title,Meta Description,Meta
Keywords,Headings,Images,
robots.txt,xml sitemaps etc
48

21. SEM STRUCTURE :

22. Google Adwords - Text Ads Character Limits:

23. AdWords-Keyword-Match-Types:

24. AdWords-Keyword-Match-Types Ex:

25. Social Media :

26. Facebook Business Page :

27. Facebook Profile photo & Cover Photo Dimensions:

28. Facebook Competition Analysis Sample :
S.No Date Facebook Page Likes Engagement
Ration
Ramearks

29. Affiliate Marketing :

30. Email Marketing :