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MARKETING Project on chocolate

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THIS PROJECT IS PREPARED FOR THE CLASS 12 COMMERCE STUDENTS AS PER GUIDELINES ISSUED BY CBSE.

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MARKETING Project on chocolate

  1. 1. PROJECT ON CHOCLATE
  2. 2.  It is not possible to prepare a project report without the assistance & encouragement of other people. This one is certainly no exception.”   On the very outset of this report, I would like to extend my sincere & heartfelt obligation towards all the personages who have helped me in this endeavor. Without their active guidance, help, cooperation & encouragement, I would not have made headway in the project.  I am ineffably indebted to my principal for conscientious guidance and encouragement to accomplish this assignment.  I am extremely thankful and pay my gratitude to my faculty for her valuable guidance and support on completion of this project in its presently and special thanks to another faculties for her kind guidance.  I extend my gratitude to MY SCHOOLfor giving me this opportunity.  I also acknowledge with a deep sense of reverence, my gratitude towards my parents and member of my family, who has always supported me morally as well as economically.  At last but not least gratitude goes to all of my friends who directly or indirectly helped me to complete this project report.  Any omission in this brief acknowledgement does not mean lack of gratitude. 
  3. 3.  CHILDRENS LOVE TO EAT SWEET THINGS AND I WANT TO BECOME A VERY POPULAR AMONG CHILDRENS ALL OVER THE WORLD.FOR THIS I WANT TO PREPARE A PRODUCT ie LOVED BY CHILDRENS AS WELL AS ADULT. MY PRODUCT IS CHOCLATE
  4. 4. Marketing management refers to planning, organising, directing and control of the activities which facilitate exchange of goods and services between producers and consumers or users of products and services.
  5. 5. Marketing Mix is a set of marketing tools that the firm uses to pursue its marketing objectives in a target market. The variables or elements of marketing mix have been classified in to four categories, popularly known as four Ps of marketing viz., Product, Price, Place and Promotion. These elements are combined to create an offer.
  6. 6.  In common the word ‘product’, is used to refer only to the physical or tangible attributes of a product.  In marketing, product is a mixture of tangible and intangible attributes, which are capable of being exchanged for a value, with ability to satisfy customer needs.
  7. 7. Price may be defined as the amount of money paid by a buyer or received by a seller in consideration of the purchase of a product or service. There are two types of strategies to fix the price of product A. Price Penetration B. Price Skimming
  8. 8. There are two important decisions relating to this aspect one regarding physical movement of goods and two, regarding the channels. Channels of Distribution are set of firms and individuals that take title, or assist in transferring title, to particular goods or services as it moves from the producers to the consumers.
  9. 9. The act of designing and producing the container or wrapper of a product is referred as packaging. There can be three different levels of packaging. Primary package, Secondary packagE, Transport package.
  10. 10. (I) Direct distribution (II) Indirect Distribution Channels include i. Manufacturer - Retailer – Consumer (One Level Channel) ii. Manufacturer - Wholesaler - Retailer- Consumer (Two Level Channel) iii. Manufacturer - Agent- Retailer- Consumer (Three Level Channel)
  11. 11. Promotion refers to the use of communication with the twin objective of informing potential customers about a product and persuading them to buy it. There are four major tools, or elements of promotion mix, which are  (i) Advertising, (ii) Personal Selling, (iii) Sales Promotion, and (iv) Publicity.
  12. 12. SLICKY AND... YUMYYY....
  13. 13.  ADVERTISING: TELEVISION PRINT MEDIA HOARDINGS  SALES PROMOTION: CONSUMER SALES PROMOTION TRADE SALES PROMOTION
  14. 14. PRICE ALLOWANCES AND DEALS DISTRIBUTION AND RETAILER MARK-UPS DISCOUNT STRUCTURE LOW COST FOR BASIC PRODUCT PREMIUM SEGMENT
  15. 15. PRODUCT BEST QUALITY INNOVATIVE FEATURES FLAVOURS BRANDS AND SERVICES
  16. 16. PROMOTION ADVERTISING SALES PROMOTION PUBLICITY SPECIAL FESTIVE ARRANGEMENTS
  17. 17. PLACE CHANNELS OF DISTRIBUTION OUTLET LOCATION SALES TERRITORIES WAREHOUSING SYSTEM
  18. 18.  STRENGHT A. STRONG BRAND NAME B. EXCELLENT ADVERTISING AND VISIBILITY C. GOOD PRODUCT DISTRIBUTION AND AVAILABILITY D. LOTS OF FLAVORS AND VARIETIES AVAILABLE WEAKNESS: A.FOOD PRODUCTS HAVE A LIMITED SHELF LIFE.
  19. 19.  SEGMENT: PEOPLE WANTING TO HAVE A SWEET BITE  TARGET GROUP: ALL PEOPLE IN THE UPPER AND MIDDLE CLASS  POSITIONING: FEELS GOOD BETTER
  20. 20. OPPORTUNITY: A. TIE-UPS WITH CORPORATES B. CHEAPER PACKETS FOR RURAL AREAS. THREATS: A.HEALTH CONSCIOUS PEOPLE AVOIDING SWEET. B. HONEY
  21. 21.  OUR CUSTOMERS ARE HIGHLY LOYAL TOWARDS THE PRODUCT.  THE AD WITH ACTRESS ENDORSING HAD A HIGHER BRAND RECALL.
  22. 22.  THANX FOR WTACHING THIS PRESENTATION I HOPE YOU LIKE IT........ SHARE WITH YOUR FREINDS......

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