1. Business Sustainability: Streamlines in the global system By Mrs. Johanny PEREZ SIERRA *Picture copyrights: http://blog.taigacompany.com

2. Core Concept: SustainabilityA promising Market Sustainability is the execution of actions that will lead humanity to a comprehensive social welfare to achieve good quality of life, while ensuring the abidance within each evolution pattern of all living species on planet EARTH, and the conservation of every and each available resources that assure life in our atmosphere. Business Sustainability is the result of an efficient synergy of - the company’s- available resources to achieve profitability, while fostering development within the collective Market. *Picture copyrights: http://business.curtin.edu/

3. Core Concept: SustainabilityA promising Market Relevance of Sustainability for Business Sector Ethical practices raise life quality of employees and thus, company’s efficiency. Awareness in the global market, looking for sustainable products, representing a relevant and potential niche to get into; besides, a chance for raising distinguished competitiveness, thus, increasing profits. Current Capital System offers a lot of uncertainties for the upcoming environmental challenges worldwide which affects international trades. It can attract a segment of concerned investors whose keep track of the long term environmental impact of the company and the carbon footprint of the products (1). It can compete for Government Grants that encourage ethical practices in this sector (1). It helps reduce costs, especially in energy expenditures (2). Reference 1: http://graphics.eiu.com/upload/Sustainability_allsponsors.pdf/ Reference 2: http://www.doityourself.com/stry/why-sustainability-is-important-to-your-business#b

4. BusinessChange Makers(BCM) Candidate’s profile Have an integral basic education in a multicultural (preferably in an international) environment, capable to understand and deal with cultural diversity. Have good critical thinking to discern between different types and sources of information in the press and that govern society. Have good command in both business skills and environmental conservation and threats; basic for taking further decisions within the company and innovate within these frameworks when market indicates it. Keep actualized on social media and online ways of communication and information: this is shortening distances, reducing costs and facilitating people’s contact. Possess leadership, communication and coherence ability to inform employees and followers to execute projects and/ or believe in his/her ideas for the growth of the company. *Picture copyrights: http://www.is4profit.com

5. Model of Sustainable Businessin the 21st Century The 3-K’s Keep track of the use of energy, water and amount of waste generated to assess performance and company’s efficiency; besides, methods to innovate and improve them, which helps to have a good reputation among consumers. Keep track of the market: social and environmental trends and needs, locally and globally to prepare the company and readapt plans promptly and in accordance. Keep and sustain a budget for the existence of the Department of Social Corporate Responsibility which represents the link of the company with social and environmental development. *Picture copyrights: http://www.cephas.cc/sitecontent/viewsco/offerid/144

6. Model of Sustainable BusinessCASE STUDY: *Picture copyrights: http://www.kraftfoodscompany.com/SiteCollectionDocuments/pdf/kraftfoods_deliciousworld.pdf

7. Work Proposal to Accelerate Company’s Sustainability Transformation of Current Business Performance Redefining Company structure, management and indication of tasks vs. expected results within a set frame. Improving the channels and quality of internal and external communication. Coaching employees to do their best and facilitating conditions for them to love their jobs. Setting a frame to assess outcomes and expected results. Improving social capital internally and in the surroundings, especially in the area where the company is settled. Accounting the use of resources, such like: energy, water, paper, etc. used in each department to employ them into the company’s Strategy to reduce the ecological footprint and efficiency improvement.

8. Work Proposal to Accelerate Company’s Sustainability Creating an environment of confidence and familiarity within the company so people treat each other with respect, benevolence and acceptance. Creating an appealing program to award employees not just because of the efficiency within the company, but also, for his/her involvement with the development of his/her community, neighborhood and/or country, this way, it will challenge workers to improve their quality in their jobs, but also, to foster good actions locally and that indirectly could increase company’s perception in the Market.

9. Work Proposal to Accelerate Company’s Sustainability As part of the Corporate Social Responsibility, executing competitions among local youth in topics of social ventures that can be applied in their communities to improve their life quality and that could improve their leadership skills. Before presenting a product within the market, identify if it relates with local culture and if there would be any threat towards conservation of local traditions and/ or could affect the success of the product. Get feedback out of any initiative within or around the company to improve its impact. Set the company’s policy in Sustainability while raising awareness among employees regarding the importance and scope of having sustainable habits in the company and in their lives. Contract an external consulting firm which verifies the company’s performance to fit with international ISO’s.

10. Work Proposal to Accelerate Company’s Sustainability CHART of the process