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  1. 1. Challis Hodge, VP User ExperienceBridge
  2. 2. Main Entry: bauxPronunciation: bOFunction: business termEtymology: French1 : One whose profession is to save businesses and business stakeholders from themselves.
  3. 3. A match made in heaven!
  4. 4. What is Experience Planning?
  5. 5. “A systematic series of actions aimed atstructuring, planning for, and facilitating anintentional experience.”
  6. 6. Why do we needUX People to do this?
  7. 7. “Experience design, or “design for experience” is a namefor enlarging scope to considerpatterns of life, goals, activity, context, repeated use,learning, sharing, emotion, and more…while applying The Design Process.” Marc Rettig
  8. 8. UX Practitioners seek to…-Account for and minimize bias.- Bring a customer perspective to problemsthrough deep understanding.- Facilitate a balance between businessgoals, user needs and technology.
  9. 9. Bias is another way of saying ‘unique perspective’ Everyone has one!
  10. 10. Bias is good but it needs to becontrolled, harnessed and accounted for.
  11. 11. What if yourcorporate websiteredesign initiativewas being led by…
  12. 12. …your internal business units? Your Customer
  13. 13. …your marketing group? Your Customer
  14. 14. …your IT department? Your Customer
  15. 15. …your creative group? Your Customer
  16. 16. Sometimes bias distorts or blocks your vision
  17. 17. Flo…a story
  18. 18. Levels of Understanding
  19. 19. Deeper understanding means better results
  20. 20. A Process Framework
  21. 21. “You can fix it on paper with an eraser, or you can fix it on the construction site with a sledge hammer.” --Frank Lloyd Wright Not correcting user experience problems until development can cost 10 times more than in design and can increase to 100 times more after launch. Source: Software Engineering: A Practitioners Approach, Usability Engineering, 1993
  22. 22. Specify What Will & Will Not be Made Produce & Assemble the Parts Research & understand the customer Produce & test copy, graphics, code & templates Define the brand & technology Solicit necessary approvals Define features, functions & what we’re going to make Assemble & stage final solution Discover Discover Define Design Develop DeployDefine the Problem Architect & Design the Experience Launch & Measure Success Create business case & business Develop & refine concepts Launch beta, test & refinerequirements Detail the system architecture Launch final design Reach consensus & define Finalize and test wireframes & design Measure the resultsmeasurable success criteria concept Refine as needed
  23. 23. User ExperienceBusiness Analysis
  24. 24. “The end of all thought must be action” Aldus Huxley