David Sherwin

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Hello. I'm David, co-founder of Ask The Sherwins, LLC with Mary Paynter Sherwin. We help organizations better integrate design into how they make products, and develop custom training programs and tools for cross-disciplinary teams. I am also a Fellow at frog, a global product strategy and design firm, where I was previously an Interaction Design Director and co-authored frog's Collective Action Toolkit. In previous roles, I led in-house product design teams, including those that worked on Lynda.com and LinkedIn Learning. My books on design include Creative Workshop: 80 Challenges to Sharpen Your Design Skills and Success by Design: The Essential Business Reference for Designers.

design creativity business brainstorming organizational development product design book creative workshop user experience design thinking user research management culture organizational culture studio design business prototyping participatory design product strategy learning responsive web design finances cashflow philosophy social good social impact habits habit formation research behavior change collaboration communication leadership team building reference planning progress worksheet skills success by design capabilities challenges skill development lesson plan skill building teaching how design conference 2011 challenge sxsw estimating account management project management video scenarios interaction design interface design exhibit design user experience design physical prototyping teaching design strategy techniques ideas student design ideation methods

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