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  1. 1. Scheduling<br />Schedule:“The pattern in which programmes are arranged and presented to the audience”<br />
  2. 2. Segments of television and who their audience is<br />Breakfast- Those on their way to work/school<br />Daytime- Stay at home parents, unemployed and the retired<br />Lunchtime- Stay at home parents, unemployed and the retired<br />Children's- ChildrenPrime Time- Families and teensPost Watershed- Older teens and adults<br />
  3. 3. Popular genres of terrestrial channels:<br />Soaps, Game shows, Reality TV, Comedy, Sit-coms, Kids programmes, Dramas<br />
  4. 4. Target audiences of the five terrestrial channels:<br />BBC1- Everyone<br />BBC2- More specific audience<br />ITV1- Young adults through to the elderly<br />Channel 4- Teens and young adults<br />Channel 5- Everyone<br />
  5. 5. Percentage of repeats on each channel<br />BBC1- 8%<br />BBC2- 7.7%<br />ITV1- 7.1%<br />Channel 4- 2.3%<br />Channel 5- 4.5%<br />
  6. 6. Watershed and Importation<br />Watershed prevents anything which could be considered inappropriate for younger ages being shown before 9pm. Although this time is moving more towards 10pm as younger people are staying up later.<br />Channels 4 & 5 import TV shows as it is cheaper to do this than to actually make them. This is better as they have to make their own money.<br />
  7. 7. Hammocking<br />Strategic placement of one programme between two others. Positioning a new series between two popular ones that appeal to the same target audience often gives the right viewers an opportunity to indulge in a new programme.<br />
  8. 8. Pre-Echo<br />Placement of programme before a popular programme.<br />Inheritance<br />Placement of programme after a popular programme, to get new fans.<br />