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Presentation to Alliance of CEOs, San Francisco, February 11, 2011
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Alliance of CEOs Presentation Feb 11, 2011
1.
Open Leadership: How
Social Technology Can Transform How You Lead Charlene Li Altimeter Group February 11, 2011 Twitter: @charleneli 1
2.
3.
OUT ofCONTROL? ©
2010 Altimeter Group
4.
© 2010 Altimeter
Group
5.
© 2010 Altimeter
Group
6.
It’s about RELATIONSHIPS
© 2010 Altimeter Group
7.
How to give
up control but still be in command © 2010 Altimeter Group
8.
STRATEGY LEADERSHIP PREPAREDNESS
© 2010 Altimeter Group
9.
STRATEGY LEADERSHIP PREPAREDNESS
© 2010 Altimeter Group
10.
How Best Buy
Created a Social Strategy © 2010 Altimeter Group
11.
© 2010 Altimeter
Group
12.
© 2010 Altimeter
Group
13.
STRATEGY LEADERSHIP PREPAREDNESS
© 2010 Altimeter Group
14.
STRATEGY LEADERSHIP PREPAREDNESS
© 2010 Altimeter Group
15.
Rethinking LEADERSHIP ©
2010 Altimeter Group
16.
The Salesforce “Chatter-ati”
© 2010 Altimeter Group
17.
“You can imagine
the Chatterati creating as much value as an SVP in the organization by sharing their institutional knowledge and expertise - and we should look at compensation structures with that in mind.” - Marc Benioff, CEO of Salesforce.com © 2010 Altimeter Group
18.
STRATEGY LEADERSHIP PREPAREDNESS
© 2010 Altimeter Group
19.
STRATEGY LEADERSHIP PREPAREDNESS
© 2010 Altimeter Group
20.
Be PREPARED ©
2010 Altimeter Group
21.
Starbucks involved 50
People around the organization From the Start © 2010 Altimeter Group
22.
Discipline is Needed
to Succeed Take reasonable action to fix issue and let customer know action taken Negative Positive Yes Yes No Assess the message Evaluate the purpose Do you want to respond? Does customer need/deserve more info? Unhappy Customer? No Response Yes Are the facts correct? Gently correct the facts Yes No No No Can you add value? DedicatedComplainer? Are the facts correct? Yes Yes No No Yes Respond in kind & share Thank the person Comedian Want-to-Be? Explain what is being done to correct the issue. Is the problem being fixed? Yes No Yes Adapted from US Air Force Comment Policy Let post stand and monitor. © 2010 Altimeter Group
23.
Ask the Right
Questions as a Leader “We tend to overvalue the things we can measure, and undervalue the things we cannot.” - John Hayes, CMO of American Express © 2010 Altimeter Group
24.
No relationships are
perfect Google’s mantra:“Fail fast, fail smart” Prepare for Failure © 2010 Altimeter Group
25.
Create Sandbox
Covenants © 2010 Altimeter Group
26.
Give Up Control
AND STILL BE IN COMMAND © 2010 Altimeter Group
27.
Charlene Li charlene@altimetergroup.com
charleneli.com/blog Twitter: charleneli For slides, send an email to slides@altimetergroup.com For more information & to buy the book visit open-leadership.com © 2010 Altimeter Group
Notas del editor
- Having strategies, having a plan. align with a goal. - more than social for the sake of social
- Having strategies, having a plan. align with a goal. - more than social for the sake of social
- Having strategies, having a plan. align with a goal. - more than social for the sake of social
New relationships= Redefinition of leadership Chatterati invitedValue of them? Pay the same as SVP
Just a little be more focused
Define how open well.
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