Webinar conducted by Charlene Li on Friday, May 14, 2010. Third of four Webinars on the ideas in the book, "Open Leadership". More info at open-leadership.com

1. Finding and Supporting Open Leaders Charlene Li Altimeter Group May 14, 2010 1 #openleader

2. Open Leadership 2 Having the confidence and humility to give up the need to be in control, while inspiring commitment from people to accomplish goals How to give up control, and be in command

3. Why did you follow that person? Think of your favorite leader 3

4. Believes that most people want to do their best want to be responsible, trustworthy, and honest. Pessimists believe that most people cannot be trusted because they are looking for an advantage. Two characteristics of optimistic leaders. Curiosity – driven by a deep quest to learn constantly and see social technologies as a way to do this. E.g. Dell and Starbucks Humility – able to admit when you need help or have made a mistake. E.g. Kodak The Optimistic Leader 4

5. Believes that more heads are better than one. “It is very arrogant to think you can make better decisions than the thousands of people below you.” - Cris Conde, SunGard CEO Recognizes and rewards collaboration. As opposed to individual accomplishments. Cisco shifted from command-and-control individualistic approaches to collaboration over seven years. Accelerated in last two years thanks to social and collaboration technologies. The Collaborative Leader 5

6. Find and develop your open leaders 6 Collaborative Independent Pessimist Optimist

7. Convincing the curmudgeon 7 It’s a fad and waste of time. What’s the ROI? It’s too risky. Who can best work with a Worried Skeptic?

8. Examples of Realist Optimists Lionel MenchacaDell Lovisa Williams US Dept. of State Ed TerpeningWells Fargo

9. Realist Optimists  Cautious Tester and Worried Skeptics Help them understand the value of being open. Keep Transparent Evangelists nearby to learn how to work with Pessimists. Transparent Evangelists take on outward facing functions and responsibilities to open up the organization. Supporting your archetypes 9

10. Best Buy’s First Social Media Experts 10 Steve Bendt & Gary Koelling

11. They harnessed Best Buy’s biggest asset 11 The Blue Shirts

12. BlueShirtNation.com supported Best Buy’s front line employees

13. Steve & Gary had an executive sponsor 13 Barry Judge CMO of Best Buy

14. They kept telling him one thing… 14 “Barry, you gotta get a blog!”

15. Barry’s first post 15 “I was so relieved when it was over—it was just two sentences to get started.”

16. The Premier Black Fiasco 16 6.8 million emails sent instead of 1,000 test

17. Barry’s response 17 “…we screwed up the execution which makes me feel sick about the customer trust that we have impacted.”

18. Openness became a strategy 18 Open market testing of new logo

19. +2,200 Best Buy employees provide support on Twitter 19

20. Being authentic Mastering transparency Developing and encouraging open leadership Skills and behaviors of open leaders 20

21. I seek out and listen to different points of view. I make myself available to people at all levels of the organization. I use social technologies effectively to communicate. I actively manage how I am authentic. Being authentic 21

22. I take the time to explain how decisions are being made. I reach out to customers frequently via social technologies, wherever they may be. I encourage people to share information. I update people regularly using social technologies. I publicly admit when I am wrong. Mastering transparency 22

23. I identify and actively nurture potential open leaders at all levels of the organization. I train and encourage people to use open leadership skills. I encourage the use of social technologies throughout the organization. I create a support network for open leaders. I ask "What did I/we learn" when things fail. Develop and encourage open leadership 23

24. Prepare for new workflows Social technologies will disrupt traditional organization structures

25. Social media triage 25 Take reasonable action to fix issue and let customer know action taken Negative Positive Yes Yes No Assess the message Evaluate the purpose Do you want to respond? Does customer need/deserve more info? Unhappy Customer? No Response Yes Are the facts correct? Gently correct the facts Yes No No No Can you add value? DedicatedComplainer? Are the facts correct? Yes Yes No No Yes Respond in kind & share Thank the person Comedian Want-to-Be? Explain what is being done to correct the issue. Is the problem being fixed? Yes No Yes Let post stand and monitor.

26. Respect that your customers and employees have power Share constantly to build trust. Nurture curiosity and humility. Hold openness accountable. Forgive failure. The New Rules of Open Leadership 26

27. Conduct the open leadership assessment and determine your archetype. Do a 360 degree evaluation to keep yourself honest. Create a plan to support all archetypes in your org. Conduct a skills and behavior inventory. What skills and behaviors do you have to support open leadership? For the ones you are missing, how will you develop or compensate for them? Action Plan 27

28. 28 28 Thank you Charlene Li charlene@altimetergroup.com charleneli.com/blog Twitter: charleneli For slides, send an email to slides@altimetergroup.com For more information & to buy the book visit open-leadership.com