Held on Monday, April 26th, 2010. This Webinar is the first of a four part series that looks at the ideas in the new book, "Open Leadership" (learn more at open-leadership.com) This Webinar covers the following: - How social technologies are creating the need for new type of leadership. - What it means to be open. - How to measure openness. - Case studies of open leadership

1. Making The Case For Open Leadership Charlene Li Altimeter Group April 26, 2010 1

3. More people visit Facebook than Yahoo!

4. Create a culture of sharing

5. How work really gets done Social technologies enable you to manage flat, distributed organizations

6. It’s not about the technologies

7. 7 It’s aboutrelationships

8. 8 Why is social hard? Because realrelationships require that you give up control

9. The need for open leadership 9 When people get what they need from each other “How open do I need to be?

10. Open Leadership 10 Having the confidence and humility to give up the need to be in control, while inspiring commitment from people to accomplish goals How to give up control, and be in command

11. Respect that your customers and employees have power Share constantly to build trust. Nurture curiosity and humility. Hold openness accountable. Forgive failure. The New Rules 11

12. 10 elements of openness 12

13. Explaining strategic decisions 13 Open book management Managing leaks

14. 14 Updating with every day stuff

15. Conversing: John Deere on Facebook 15

16. Open Mic: When people contribute 16

17. Crowdsourcing new Walkers flavour 17

18. Open platforms make it easy to partner and share 18 Open architecture Open data access

19. 19 Centralized Democratic Distributed Consensus Decision making models

20. 170 employees 100 modules with “module owners” One person makes the final decision in each module Social technologies make distributed decision making possible 20 Manage complex tasks Organizing for speed 65,000 employees 16 Councils, 50 Boards make strategic decisions Joint leadership of each group

21. What Cisco accomplished in 45 days in Fall 2009 How decision making makes a difference 21 Four major acquisitions Tandberg (October 1) Starnet Networks (October 13) ScanSafe (October 27) DVN (November 2) Quarterly earnings (November 4) Held major CIO conference Led $5 billion debt offering Strategic partnerships with EMC and VMWare CEO had 125 client meetings

22. Started in 2001 Accelerated with use of collaboration technologies Increased cross-company priorities 2 in 2007 to 30 in 2009 Increase executives involved in councils/boards 100 in 2007 to 750 in 2009 It didn’t happen overnight 22 John Chambers CEO of Cisco

23. Determine how open you need to be with information to meet your goals 23 Visit open-leadership.com (after May 1st) to conduct your own openness audit

24. How do you currently make decisions? Acquisitions, partnerships Product development, branding/positioning Budgeting, hiring How effective is it? How would involving different/more people have an impact? How would greater information sharing improve decision making? Evaluate your decision making process 24

25. What kind of relationship do you want? 25

26. What kind of relationship do you want? Determine how open you need to be to get that relationship. More in the next Webinar on May 7th on creating an open strategy. Conduct an openness audit of your information sharing and decision making processes. Identify and understand where you have the biggest concerns about giving up control. Action Plan 26

27. Developing & Measuring Open Leadership Strategies Friday, May 7th, 10am PT (bit.ly/openleaderweb2) Finding & Supporting Your Open Leaders Friday, May 14th, 10am PT (bit.ly/openleaderweb3) How Open Leaders Embrace & Recover From Failure Friday, May 21st, 10am PT (bit.ly/openleaderweb4) Upcoming Open Leadership Webinars 27

28. 28 28 Thank you Charlene Li charlene@altimetergroup.com charleneli.com/blog Twitter: charleneli For slides, send an email to slides@altimetergroup.com Visit open-leadership.com