SlideShare una empresa de Scribd logo
1 de 147
Descargar para leer sin conexión
The Power Of Groundbreaking Social Technologies,[object Object],1,[object Object],Charlene Li,[object Object],Altimeter Group,[object Object],Twitter: @charleneli,[object Object],Email: charlene@altimetergroup.com,[object Object]
2,[object Object]
OUT ofCONTROL?,[object Object],© 2011 Altimeter Group,[object Object]
4,[object Object],© 2011 Altimeter Group,[object Object]
5,[object Object],© 2011 Altimeter Group,[object Object]
It’s time to move past experiments,[object Object],6,[object Object]
It’s about RELATIONSHIPS,[object Object],© 2011 Altimeter Group,[object Object]
8,[object Object],Agenda,[object Object],Strategy,[object Object],Lead,[object Object],Prepare,[object Object]
9,[object Object],Agenda,[object Object],Strategy,[object Object],Lead,[object Object],Prepare,[object Object]
Strategy Process Stages,[object Object],10,[object Object]
Strategy Process Stages,[object Object],11,[object Object],Set context ,[object Object],[object Object]
Level of strategy (corporate, biz unit, brand)
Identify key metrics
Assess readiness,[object Object]
Objectives differ by level,[object Object],13,[object Object]
Ask the Right Questions about Value  ,[object Object],14,[object Object],“We tend to overvalue the things we can measure, and undervalue the things we cannot.” ,[object Object],           - John Hayes, CMO of American Express,[object Object],© 2011 Altimeter Group,[object Object]
Use appropriate metrics at each level,[object Object],15,[object Object],Business metrics: revenue, CSAT, reputation.,[object Object],Social media analytics: Insights, share of voice,  resonance, WOM. ,[object Object],Engagement metrics: fans, followers, clicks.,[object Object]
Highlight where you are strong, where you need to develop.,[object Object],Don’t create strategies that you can’t execute.,[object Object],Demonstrate impact of strategic work.,[object Object],Categories for readiness assessment,[object Object],Assess your readiness to be social,[object Object],16,[object Object],[object Object]
Mindset
Roles
Stakeholders
Monitoring
Reporting
Customer Profile
Market Analysis
Processes
Organizational Model
Education,[object Object]
Benchmarking Social Readiness (After),[object Object],18,[object Object],April 2010,[object Object]
Strategy Process Stages - Discovery,[object Object],19,[object Object],Collect and prioritize strategic options,[object Object],[object Object]
Prioritize against objectives,[object Object]
Define Your Strategy With Objectives,[object Object],21,[object Object]
How does social media matter to B2B?,[object Object],Chief stakeholders may not be using social media.,[object Object],[object Object],Social media is impacting how B2B decisions are being made.,[object Object],[object Object]
Expertise
Search results impact,[object Object]
62% visit company profiles on social media sites
55% visit company blogs
51% participate in online business communities or forums
49% ask questions on Q&A sites
29% use Twitter to find or request business-related information Source: 2009 Business.com Business Social Media Benchmarking Study(n=2,393) ,[object Object],23,[object Object]
People in B2B use social media for work,[object Object],24,[object Object],Source: 2009 Business.com Business Social Media Benchmarking Study(n=2,393) ,[object Object]
25,[object Object],Agenda,[object Object],Strategy,[object Object],Learn,[object Object],Dialog,[object Object],Support,[object Object],Innovate,[object Object],Lead,[object Object],Prepare,[object Object]
Track brand mentions with basic tools,[object Object],26,[object Object],What would happen if every employee could learn from customers?,[object Object]
Integrate monitoring with workflow,[object Object],27,[object Object],Other providers,[object Object],Alterian,[object Object],BrandsEye,[object Object],Buzzmetrics Cymfony,[object Object],Sysmos,[object Object],Visible Tech. ,[object Object],From Radian 6, to be acquired by Salesforce.com,[object Object]
Go beyond basic monitoring to analytics,[object Object],28,[object Object],Make course corrections nearly real-time.,[object Object],Use predictive analytics to anticipate demand. ,[object Object]
Shoppers want to be “known”,[object Object],29,[object Object],I walk into the store,[object Object],Store knows it’s me,[object Object],Give me offers,[object Object],And plans my visit,[object Object]
Community insight platforms,[object Object],30,[object Object],[object Object],[object Object]
Go beyond traditional data to understand your customers,[object Object],32,[object Object],Demographic,[object Object],Geographic,[object Object],Psychographic,[object Object],Behavioral,[object Object],Socialgraphic,[object Object]
Where are your customers online?,[object Object],What social information or people do your customers rely on?,[object Object],What is your customers’ social influence? Who trusts them?,[object Object],What are your customers’ social behaviors online?,[object Object],How do your customers use social technologies in the context of your products.,[object Object],Socialgraphics asks key questions,[object Object],33,[object Object]
Engagement Pyramid,[object Object],34,[object Object]
Engagement Pyramid - Watching,[object Object],35,[object Object],Watch videos,[object Object],Read blog posts,[object Object],Listen to podcasts,[object Object],Read tweets,[object Object],Read discussion forum posts,[object Object]
Engagement Pyramid - Sharing,[object Object],36,[object Object],Share a link,[object Object],Share photos,[object Object],Share videos,[object Object],Write a status update,[object Object],Retweet,[object Object]
Engagement Pyramid - Commenting,[object Object],37,[object Object],Comment on a blog,[object Object],Write a review,[object Object],Rate a product,[object Object],Participate in a discussion forum,[object Object],@Reply on Twitter,[object Object]
Engagement Pyramid - Producing,[object Object],38,[object Object],Write a blog,[object Object],Create videos or podcasts,[object Object],Tweet for an audience,[object Object]
Engagement Pyramid - Curating,[object Object],39,[object Object],Moderate a wiki or discussion forum,[object Object],Curate a Facebook fan page,[object Object]
Engagement Pyramid Data,[object Object],40,[object Object],Source: Global Wave Index Wave 2, Trendstream.net, January 2010,[object Object]
Conduct research to identify the social behaviors of your target customer,[object Object],Also identify:,[object Object],Where are they online: Surveys or brand monitoring,[object Object],Who do they trust: Surveys,[object Object],Who do they influence: Survey or brand monitoring,[object Object],How they use these tools in context of your products: Most often surveys.,[object Object],When you first understand your customers, your marketing efforts will naturally unfold.,[object Object],Putting socialgraphics to work,[object Object],41,[object Object]
Listen and learn from your customers. ,[object Object],Start with basic monitoring tools, but quickly evolve them.,[object Object],Invest in analytics that matter. Use metrics that are relevant to your business.,[object Object],Understand the socialgraphics of your customers. ,[object Object],Summary - Learn,[object Object],42,[object Object]
43,[object Object],Agenda,[object Object],Strategy,[object Object],Learn,[object Object],Dialog,[object Object],Support,[object Object],Innovate,[object Object],Lead,[object Object],Prepare,[object Object]
Conversations, not messages,[object Object],Human, not corporate,[object Object],Continuous, not episodic,[object Object],The New Normal,[object Object],44,[object Object]
Blogs establish thought leadership,[object Object],45,[object Object],CEO Richard Edelman has been blogging consistently since September 2004.,[object Object]
The Central Bank of Brazil shares articles on twitter,[object Object],46,[object Object]
Pantene Argentina listens to the crowd, connects with the individual,[object Object],47,[object Object]
Ford targets an influencer, reaches half of Argentina’s Twitter audience,[object Object],48,[object Object]
Encourage commenting to get into the Facebook news feed,[object Object],49,[object Object]
B2B can also use Facebook,[object Object],50,[object Object],[object Object]
Insert your content into newsfeed of fans
B2B is really people to people,[object Object]
ISS connects distributed work-force with social-powered intranet,[object Object],52,[object Object],“Everyone feels more connected. Socialtext is allowing us to work as a team towards our goals and serve customers more efficiently.”,[object Object],- Erick Vera, Enterprise Social Media Manager,[object Object]
Premier Farnell supports engineers with community, and employees with “OurTube”,[object Object],53,[object Object]
Give out Flip cameras/smartphones,[object Object],Set up an internal “OurTube”,[object Object],Transcribe conversations into emails and posts,[object Object],Ask people for best practices, reactions, advice, opinion in areas of passion. ,[object Object],Recognize key contributors.,[object Object],Getting people to share within your company,[object Object],54,[object Object]
Tivo joined an existing community,[object Object],55,[object Object]
56,[object Object],Advocacy – A five-phase approach,[object Object]
Tesco engages influencer blogs,[object Object],57,[object Object],Blog post series highlights & drives traffic to blogs by Influencers. Twitter feed encouages engagement too.,[object Object]
Visa’s online video campaign increase card payments 19%,[object Object],58,[object Object]
Have an authentic conversation with your customers that they want to have.,[object Object],Engage across and through social communities,[object Object],Engage off of your Web site.,[object Object],Recruit an army of customer advocates.,[object Object],Respond to your prospects and customers in real time.,[object Object],Summary - Dialog,[object Object],59,[object Object]
It’s about RELATIONSHIPS,[object Object],© 2011 Altimeter Group,[object Object]
61,[object Object],Agenda,[object Object],Strategy,[object Object],Learn,[object Object],Dialog,[object Object],Support,[object Object],Innovate,[object Object],Lead,[object Object],Prepare,[object Object]
Telmex provides customer support on Twitter,[object Object],62,[object Object]
Ritz-Carlton managers monitor Twitter for real-time service,[object Object],63,[object Object],Property manager helped unhappy honeymooners,[object Object]
DellOutlet supports sales with Twitter,[object Object],64,[object Object]
Movistar’s ‘Social Media Agents’ advance customer support on Twitter,[object Object],65,[object Object],Moviestar has specific social media guidelines and processes in place to facilitate customer service online.,[object Object]
Brazilian politicians provide campaign support via Twitter,[object Object],66,[object Object]
67,[object Object],Question & Answer sites provide opportunity for support,[object Object]
Q&A encourages dialog too,[object Object],68,[object Object]
iRobot ties discussion boards into customers support,[object Object],69,[object Object],iRobot escalates unanswered questions into support centers,[object Object]
Salesforce.com Service Cloud ties social channels back to customer data,[object Object],70,[object Object]
Solarwinds’ community is strategic,[object Object],71,[object Object]
Retailer Best Buy has 2,500 employees providing support via Twitter,[object Object],72,[object Object]
Real-time isn’t fast enough.,[object Object],Integrate “social” support into your support infrastructure.,[object Object],Scaling support to meet the groundswell will require that you create your own groundswell.,[object Object],Summary - Support,[object Object],73,[object Object]
74,[object Object],Agenda,[object Object],Strategy,[object Object],Learn,[object Object],Dialog,[object Object],Support,[object Object],Innovate,[object Object],Lead,[object Object],Prepare,[object Object]
Participate in crowdsourcing to understand how it works.,[object Object],Create a culture of sharing and collaboration within the company.,[object Object],Encourage “intrapreneurship”.,[object Object],85% of innovations involve optimizing one parameter.,[object Object],Use social media to collect and prioritize ideas.,[object Object],Reduce “power distance” with open leadership and management.,[object Object],How to encourage innovation,[object Object],75,[object Object]
P&G uses reviews to improve products,[object Object],76,[object Object]
GE asked for ideas from around the globe,[object Object],77,[object Object]
Starbucks involves 50 people around the organization in innovation,[object Object],78,[object Object],Over 100 ideas have been implemented,[object Object]
P&G goes outside for innovation,[object Object],79,[object Object],P&G made outside-in innovation a priority,[object Object]
P&G developed technology from diaper research,[object Object],Reached out to competitor Clorox to form a new joint venture,[object Object],Helped Glad become Clorox’s second largest brand,[object Object],Success story: Glad Press’n Seal,[object Object],80,[object Object]
Fiat Mio, the world’s first crowdsourced car,[object Object],81,[object Object]
Mio by the numbers,[object Object],82,[object Object]
ModCloth has customers merchandise new products,[object Object],83,[object Object]
FoodExtraconnects food consumers and food producers through social,[object Object],84,[object Object]
Innovating can come from any customer or employee interaction.,[object Object],Dedicated innovation communities require significant commitment and nurturing. ,[object Object],Extend your firewall to bring  customers into your organization. ,[object Object],Summary - Innovating,[object Object],85,[object Object]
Strategy Process Stages,[object Object],86,[object Object],Strategy statement,[object Object],[object Object]
What you won’t doScenarios development,[object Object],[object Object]
Company and leadership implications
Risk identification
Build resilience,[object Object]
88,[object Object]
89,[object Object],Identify and prioritizing disruptions that matter,[object Object],User Experience,[object Object],[object Object]
Does it enable people to connect in new ways?Business Model,[object Object],[object Object]
Is it done at a lower cost?Ecosystem Value,[object Object],[object Object]
Does it shift power from one player to another?,[object Object]
Likenomics evaluation,[object Object],91,[object Object],User experience impact - moderate,[object Object],People with high social currency will enjoy benefits, richer experiences, receive psychic income.,[object Object],People with low social currency will find ways to get it.,[object Object],Business model impact – moderate,[object Object],New economics create opportunity for people who understand Likenomics to leverage gas.,[object Object],The cost of accessing social currency will increase, and raise barriers to entry.,[object Object],Ecosystem value impact – none,[object Object]
92,[object Object],2) Social Search – Beyond Friends to Interests,[object Object],Social sharing rises as a search ranking signal, esp in the enterprise,[object Object],Create a social content hub to gain traction,[object Object],Use microformats to highlight granularity (e.g. hProduct & hReview),[object Object]
Social Search evaluation,[object Object],93,[object Object],User experience impact - Moderate,[object Object],Search becomes more useful, relevant to people.,[object Object],Business model impact – Moderate,[object Object],SEO takes on a different dimension, rewards companies with social currency, personalized experiences.,[object Object],Ecosystem value impact – Moderate,[object Object],New power brokers are social data/profile players who capture activity data and profiles.,[object Object],Google has little of either.,[object Object]
Social monitoring merges with Web analytics,[object Object],HOT: Omniture, Coremetrics/IBM, Webtrends,[object Object],Technology like Hadoop makes it easy for companies to tap “Big Data”,[object Object],E.g. New York Times making its archives public,[object Object],Twitter archived by Library of Congress,[object Object],Facebook Cassandra, Amazon Dynamo, Google BigTable,[object Object],Data visualization tools make it easy to digest,[object Object],Balancing privacy and personalization,[object Object],3) Big Data,[object Object],94,[object Object]
Big Data evaluation,[object Object],95,[object Object],User experience impact - Low,[object Object],Most users won’t directly experience Big Data.,[object Object],Business model impact – High,[object Object],New businesses and initiatives can be started at very low cost.,[object Object],Ecosystem value impact – Moderate,[object Object],Owners of Big Data repositories can assert control, demand payments for access.,[object Object]
96,[object Object],4) Game-ification,[object Object]
TurboTax used “games” to encourage sharing and support,[object Object],97,[object Object],Social design can enter training, collaboration, support, hiring,[object Object]
Gamification evaluation,[object Object],98,[object Object],User experience impact – High,[object Object],Experiences get richer, more engaging,[object Object],Business model impact – Moderate,[object Object],Work gets done faster, cheaper.,[object Object],New organizational structures and cultures emerge.,[object Object],Ecosystem value impact – Low,[object Object],Service providers will remain focused, boutique firms.,[object Object]
99,[object Object],5) Curation,[object Object]
Curation evaluation,[object Object],100,[object Object],User experience impact – Moderate,[object Object],User authority established from better curation, better content is organized well.,[object Object],Business model impact – Moderate,[object Object],Easier for businesses to create their content.,[object Object],Ecosystem value impact – Moderate,[object Object],Individuals challenge media and brands as authorities – and publishers that siphon off ad dollars.,[object Object]
Summary of disruptions,[object Object],101,[object Object]
It’s about RELATIONSHIPS,[object Object],© 2011 Altimeter Group,[object Object]
103,[object Object],Agenda,[object Object],Strategy,[object Object],Learn,[object Object],Dialog,[object Object],Support,[object Object],Innovate,[object Object],Lead,[object Object],Prepare,[object Object]
OUT ofCONTROL?,[object Object],© 2011 Altimeter Group,[object Object]
105,[object Object],© 2011 Altimeter Group,[object Object]
106,[object Object],© 2011 Altimeter Group,[object Object]
107,[object Object],How to give up control,[object Object],but still be in command,[object Object],© 2011 Altimeter Group,[object Object]
Open Leadership,[object Object],108,[object Object],Having the confidence and humility to give up the need to be in control,,[object Object],while inspiring commitment from people to accomplish goals,[object Object]
10 elements of openness,[object Object],109,[object Object]
Explaining strategic decisions,[object Object],110,[object Object],Open book management,[object Object],Managing leaks,[object Object]
111,[object Object],Updating with every day stuff,[object Object]
Kohl’s has conversations on Facebook,[object Object],112,[object Object]
Open Mic: When people contribute,[object Object],113,[object Object]
Crowdsourcing new Walkers flavour,[object Object],114,[object Object]
Open platforms make it easy to partner and share,[object Object],115,[object Object],Open architecture,[object Object],Open data access,[object Object]
116,[object Object],Centralized,[object Object],Democratic,[object Object],Distributed,[object Object],Consensus,[object Object],Decision making models,[object Object]
170 employees,[object Object],100 modules with “module owners”,[object Object],One person makes the final decision in each module,[object Object],Social technologies make distributed decision making possible,[object Object],117,[object Object],Manage complex tasks,[object Object],Organizing for speed,[object Object],[object Object]
16 Councils, 50 Boards make strategic decisions
Joint leadership of each group,[object Object]
Complete the Openness Audit,[object Object],119,[object Object]
Traits of Open Leaders,[object Object],120,[object Object],Authenticity,[object Object],Transparency,[object Object]
Transparency as an imperative,[object Object],121,[object Object]
How Best Buy became open and social,[object Object],122,[object Object]
Best Buy’s First Social Media Experts,[object Object],123,[object Object],Steve Bendt & Gary Koelling,[object Object]
The Executive Advocate,[object Object],124,[object Object],Barry Judge CMO of Best Buy,[object Object]

Más contenido relacionado

La actualidad más candente

Social Media Command Center - What's the Point?
Social Media Command Center - What's the Point?Social Media Command Center - What's the Point?
Social Media Command Center - What's the Point?Avinash Joshi
 
Social Media Command Center - Simplify360
Social Media Command Center - Simplify360Social Media Command Center - Simplify360
Social Media Command Center - Simplify360Simplify360
 
Social Media Marketing for B2B
Social Media Marketing for B2BSocial Media Marketing for B2B
Social Media Marketing for B2BSymantec
 
Sense and simplicity in professional networking - Kors van Wyngaarden & Patri...
Sense and simplicity in professional networking - Kors van Wyngaarden & Patri...Sense and simplicity in professional networking - Kors van Wyngaarden & Patri...
Sense and simplicity in professional networking - Kors van Wyngaarden & Patri...B2B Marketing Forum
 
Social business patterns
Social business patternsSocial business patterns
Social business patternsIQVIA
 
Drive More Revenue — Be everywhere your customers are…all the time! – Will Sc...
Drive More Revenue — Be everywhere your customers are…all the time! – Will Sc...Drive More Revenue — Be everywhere your customers are…all the time! – Will Sc...
Drive More Revenue — Be everywhere your customers are…all the time! – Will Sc...B2B Marketing Forum
 
Chapter 2 - Defining Social Business Strategy & Planning
Chapter 2 - Defining Social Business Strategy & PlanningChapter 2 - Defining Social Business Strategy & Planning
Chapter 2 - Defining Social Business Strategy & PlanningMichael Brito | Zeno Group
 
Social Media for Advertising and Marketing Specialists
Social Media for Advertising and Marketing SpecialistsSocial Media for Advertising and Marketing Specialists
Social Media for Advertising and Marketing SpecialistsDan Elder, MS
 
Social Brand to Social Business for NCMPR Conference
Social Brand to Social Business for NCMPR ConferenceSocial Brand to Social Business for NCMPR Conference
Social Brand to Social Business for NCMPR ConferenceMitch Germann
 
Social Media and Your Salesforce: Slides from 2014 IASA BootCamp+
Social Media and Your Salesforce: Slides from 2014 IASA BootCamp+Social Media and Your Salesforce: Slides from 2014 IASA BootCamp+
Social Media and Your Salesforce: Slides from 2014 IASA BootCamp+Darin Reffitt
 
From Social Business to Social Brand: Syracuse University
From Social Business to Social Brand: Syracuse UniversityFrom Social Business to Social Brand: Syracuse University
From Social Business to Social Brand: Syracuse UniversityMichael Brito | Zeno Group
 
Chapter 11: Structuring Your Teams to Become a Content Driven Organization
Chapter 11: Structuring Your Teams to Become a Content Driven OrganizationChapter 11: Structuring Your Teams to Become a Content Driven Organization
Chapter 11: Structuring Your Teams to Become a Content Driven OrganizationMichael Brito | Zeno Group
 
"Everybody's Talking! Are You Listening? How Social Media Technology Brings O...
"Everybody's Talking! Are You Listening? How Social Media Technology Brings O..."Everybody's Talking! Are You Listening? How Social Media Technology Brings O...
"Everybody's Talking! Are You Listening? How Social Media Technology Brings O...Industry Collective
 
Furniture Makers Talk
Furniture Makers TalkFurniture Makers Talk
Furniture Makers TalkSocialB
 
An Analytics-Driven Approach to Becoming an Effective Brand Publisher (CaaS)
An Analytics-Driven Approach to Becoming an Effective Brand Publisher (CaaS)An Analytics-Driven Approach to Becoming an Effective Brand Publisher (CaaS)
An Analytics-Driven Approach to Becoming an Effective Brand Publisher (CaaS)W2O Group
 
Accelerating Social Maturity
Accelerating Social MaturityAccelerating Social Maturity
Accelerating Social MaturityNeolane, Inc.
 
Social media marketing from a bottom up perspective
Social media marketing from a bottom up perspectiveSocial media marketing from a bottom up perspective
Social media marketing from a bottom up perspectiveMaxim Boiko Savenko
 

La actualidad más candente (20)

Social Media Command Center - What's the Point?
Social Media Command Center - What's the Point?Social Media Command Center - What's the Point?
Social Media Command Center - What's the Point?
 
Social Media Command Center - Simplify360
Social Media Command Center - Simplify360Social Media Command Center - Simplify360
Social Media Command Center - Simplify360
 
Social Media Marketing for B2B
Social Media Marketing for B2BSocial Media Marketing for B2B
Social Media Marketing for B2B
 
Sense and simplicity in professional networking - Kors van Wyngaarden & Patri...
Sense and simplicity in professional networking - Kors van Wyngaarden & Patri...Sense and simplicity in professional networking - Kors van Wyngaarden & Patri...
Sense and simplicity in professional networking - Kors van Wyngaarden & Patri...
 
Creating A Stellar Social Media Strategy
Creating A Stellar Social Media StrategyCreating A Stellar Social Media Strategy
Creating A Stellar Social Media Strategy
 
Social business patterns
Social business patternsSocial business patterns
Social business patterns
 
Drive More Revenue — Be everywhere your customers are…all the time! – Will Sc...
Drive More Revenue — Be everywhere your customers are…all the time! – Will Sc...Drive More Revenue — Be everywhere your customers are…all the time! – Will Sc...
Drive More Revenue — Be everywhere your customers are…all the time! – Will Sc...
 
Chapter 2 - Defining Social Business Strategy & Planning
Chapter 2 - Defining Social Business Strategy & PlanningChapter 2 - Defining Social Business Strategy & Planning
Chapter 2 - Defining Social Business Strategy & Planning
 
Social Media for Advertising and Marketing Specialists
Social Media for Advertising and Marketing SpecialistsSocial Media for Advertising and Marketing Specialists
Social Media for Advertising and Marketing Specialists
 
Social Brand to Social Business for NCMPR Conference
Social Brand to Social Business for NCMPR ConferenceSocial Brand to Social Business for NCMPR Conference
Social Brand to Social Business for NCMPR Conference
 
Social Media and Your Salesforce: Slides from 2014 IASA BootCamp+
Social Media and Your Salesforce: Slides from 2014 IASA BootCamp+Social Media and Your Salesforce: Slides from 2014 IASA BootCamp+
Social Media and Your Salesforce: Slides from 2014 IASA BootCamp+
 
From Social Business to Social Brand: Syracuse University
From Social Business to Social Brand: Syracuse UniversityFrom Social Business to Social Brand: Syracuse University
From Social Business to Social Brand: Syracuse University
 
Chapter 11: Structuring Your Teams to Become a Content Driven Organization
Chapter 11: Structuring Your Teams to Become a Content Driven OrganizationChapter 11: Structuring Your Teams to Become a Content Driven Organization
Chapter 11: Structuring Your Teams to Become a Content Driven Organization
 
"Everybody's Talking! Are You Listening? How Social Media Technology Brings O...
"Everybody's Talking! Are You Listening? How Social Media Technology Brings O..."Everybody's Talking! Are You Listening? How Social Media Technology Brings O...
"Everybody's Talking! Are You Listening? How Social Media Technology Brings O...
 
Sb social mediaforbusiness-selectthemes2010-3nov10
Sb social mediaforbusiness-selectthemes2010-3nov10Sb social mediaforbusiness-selectthemes2010-3nov10
Sb social mediaforbusiness-selectthemes2010-3nov10
 
Mobilizing Employees to Feed the Content Engine
Mobilizing Employees to Feed the Content EngineMobilizing Employees to Feed the Content Engine
Mobilizing Employees to Feed the Content Engine
 
Furniture Makers Talk
Furniture Makers TalkFurniture Makers Talk
Furniture Makers Talk
 
An Analytics-Driven Approach to Becoming an Effective Brand Publisher (CaaS)
An Analytics-Driven Approach to Becoming an Effective Brand Publisher (CaaS)An Analytics-Driven Approach to Becoming an Effective Brand Publisher (CaaS)
An Analytics-Driven Approach to Becoming an Effective Brand Publisher (CaaS)
 
Accelerating Social Maturity
Accelerating Social MaturityAccelerating Social Maturity
Accelerating Social Maturity
 
Social media marketing from a bottom up perspective
Social media marketing from a bottom up perspectiveSocial media marketing from a bottom up perspective
Social media marketing from a bottom up perspective
 

Similar a Social Media Strategies - Argentina by Charlene Li

HSM Global-Madrid featuring Charlene Li
HSM Global-Madrid featuring Charlene LiHSM Global-Madrid featuring Charlene Li
HSM Global-Madrid featuring Charlene LiCharlene Li
 
Social Media Strategy, HSM Italia
Social Media Strategy, HSM ItaliaSocial Media Strategy, HSM Italia
Social Media Strategy, HSM ItaliaCharlene Li
 
Understand Your Customers' Social Behaviors
Understand Your Customers' Social BehaviorsUnderstand Your Customers' Social Behaviors
Understand Your Customers' Social BehaviorsCharlene Li
 
Socialgraphics: digital behaviour targeting
Socialgraphics: digital behaviour targetingSocialgraphics: digital behaviour targeting
Socialgraphics: digital behaviour targetingRed Keds strategy
 
Socialgraphicsframeworkjan19final 100121000544-phpapp02
Socialgraphicsframeworkjan19final 100121000544-phpapp02Socialgraphicsframeworkjan19final 100121000544-phpapp02
Socialgraphicsframeworkjan19final 100121000544-phpapp02Brian Im
 
Getting Started With Social Networking Jan 2010
Getting Started With Social Networking   Jan 2010Getting Started With Social Networking   Jan 2010
Getting Started With Social Networking Jan 2010Jeffrey Stewart
 
Social Media: Getting it Right
Social Media: Getting it RightSocial Media: Getting it Right
Social Media: Getting it RightSally Falkow
 
The Dangers of Disjointed Social: Social Media Masterclass
The Dangers of Disjointed Social: Social Media MasterclassThe Dangers of Disjointed Social: Social Media Masterclass
The Dangers of Disjointed Social: Social Media Masterclasstracx
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedShanq Web
 
Greater Charleston Call Center Alliance
Greater Charleston Call Center AllianceGreater Charleston Call Center Alliance
Greater Charleston Call Center AllianceSocial Strategies
 
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer Enlistment
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium whitepaper: Hey, Tech! Get Serious About Social Customer Enlistment
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium
 
Fall SFSU Social Media campaigns sessions 2014
Fall SFSU Social Media campaigns sessions 2014Fall SFSU Social Media campaigns sessions 2014
Fall SFSU Social Media campaigns sessions 2014On Your Mark Events
 
Cisco innovation day no_1_2
Cisco innovation day no_1_2Cisco innovation day no_1_2
Cisco innovation day no_1_2nwexler
 
Brandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & StrategiesBrandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & StrategiesCharlene Li
 
Social Media and Startups
Social Media and StartupsSocial Media and Startups
Social Media and StartupsEric Swain
 
Social Media Pocket Guide - American Marketing Association Webinar
Social Media Pocket Guide - American Marketing Association WebinarSocial Media Pocket Guide - American Marketing Association Webinar
Social Media Pocket Guide - American Marketing Association WebinarJordan Viator Slabaugh
 
Skype Lecture to University of Venice Students, October, 2011
Skype Lecture to University of Venice Students, October, 2011Skype Lecture to University of Venice Students, October, 2011
Skype Lecture to University of Venice Students, October, 2011Hamill Associates Ltd
 

Similar a Social Media Strategies - Argentina by Charlene Li (20)

HSM Global-Madrid featuring Charlene Li
HSM Global-Madrid featuring Charlene LiHSM Global-Madrid featuring Charlene Li
HSM Global-Madrid featuring Charlene Li
 
Social Media Strategy, HSM Italia
Social Media Strategy, HSM ItaliaSocial Media Strategy, HSM Italia
Social Media Strategy, HSM Italia
 
Understand Your Customers' Social Behaviors
Understand Your Customers' Social BehaviorsUnderstand Your Customers' Social Behaviors
Understand Your Customers' Social Behaviors
 
Socialgraphics: digital behaviour targeting
Socialgraphics: digital behaviour targetingSocialgraphics: digital behaviour targeting
Socialgraphics: digital behaviour targeting
 
Socialgraphicsframeworkjan19final 100121000544-phpapp02
Socialgraphicsframeworkjan19final 100121000544-phpapp02Socialgraphicsframeworkjan19final 100121000544-phpapp02
Socialgraphicsframeworkjan19final 100121000544-phpapp02
 
Getting Started With Social Networking Jan 2010
Getting Started With Social Networking   Jan 2010Getting Started With Social Networking   Jan 2010
Getting Started With Social Networking Jan 2010
 
Philly.com5
Philly.com5Philly.com5
Philly.com5
 
Social Media: Getting it Right
Social Media: Getting it RightSocial Media: Getting it Right
Social Media: Getting it Right
 
The Dangers of Disjointed Social: Social Media Masterclass
The Dangers of Disjointed Social: Social Media MasterclassThe Dangers of Disjointed Social: Social Media Masterclass
The Dangers of Disjointed Social: Social Media Masterclass
 
Integrated web marketing and Social media -explained
Integrated web marketing and Social media -explainedIntegrated web marketing and Social media -explained
Integrated web marketing and Social media -explained
 
Wsi social media strategy guide
Wsi social media strategy guideWsi social media strategy guide
Wsi social media strategy guide
 
Greater Charleston Call Center Alliance
Greater Charleston Call Center AllianceGreater Charleston Call Center Alliance
Greater Charleston Call Center Alliance
 
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer Enlistment
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer EnlistmentLithium whitepaper: Hey, Tech! Get Serious About Social Customer Enlistment
Lithium whitepaper: Hey, Tech! Get Serious About Social Customer Enlistment
 
Fall SFSU Social Media campaigns sessions 2014
Fall SFSU Social Media campaigns sessions 2014Fall SFSU Social Media campaigns sessions 2014
Fall SFSU Social Media campaigns sessions 2014
 
Cisco innovation day no_1_2
Cisco innovation day no_1_2Cisco innovation day no_1_2
Cisco innovation day no_1_2
 
Brandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & StrategiesBrandworks 2009: Social Media Profiles & Strategies
Brandworks 2009: Social Media Profiles & Strategies
 
Social Media and Startups
Social Media and StartupsSocial Media and Startups
Social Media and Startups
 
Social Media Pocket Guide - American Marketing Association Webinar
Social Media Pocket Guide - American Marketing Association WebinarSocial Media Pocket Guide - American Marketing Association Webinar
Social Media Pocket Guide - American Marketing Association Webinar
 
B2B & Social Media
B2B & Social MediaB2B & Social Media
B2B & Social Media
 
Skype Lecture to University of Venice Students, October, 2011
Skype Lecture to University of Venice Students, October, 2011Skype Lecture to University of Venice Students, October, 2011
Skype Lecture to University of Venice Students, October, 2011
 

Más de Charlene Li

Leading Digital Transformation: Putting People First
Leading Digital Transformation: Putting People FirstLeading Digital Transformation: Putting People First
Leading Digital Transformation: Putting People FirstCharlene Li
 
Top Digital Transformation Trends and Priorities for 2016
Top Digital Transformation Trends and Priorities for 2016Top Digital Transformation Trends and Priorities for 2016
Top Digital Transformation Trends and Priorities for 2016Charlene Li
 
Best Practices in Experimenting with Existing Channels - Omni Digital
Best Practices in Experimenting with Existing Channels - Omni DigitalBest Practices in Experimenting with Existing Channels - Omni Digital
Best Practices in Experimenting with Existing Channels - Omni DigitalCharlene Li
 
"The Engaged Leader" at SXSW Interactive
"The Engaged Leader" at SXSW Interactive"The Engaged Leader" at SXSW Interactive
"The Engaged Leader" at SXSW InteractiveCharlene Li
 
TED Talk "Giving Up Control: Leading in the Digital Era"
TED Talk "Giving Up Control: Leading in the Digital Era"TED Talk "Giving Up Control: Leading in the Digital Era"
TED Talk "Giving Up Control: Leading in the Digital Era"Charlene Li
 
TED Talk Script: "Giving Up Control - Leading in the Digital Era"
TED Talk Script: "Giving Up Control - Leading in the Digital Era"TED Talk Script: "Giving Up Control - Leading in the Digital Era"
TED Talk Script: "Giving Up Control - Leading in the Digital Era"Charlene Li
 
State of Research and Consulting
State of Research and ConsultingState of Research and Consulting
State of Research and ConsultingCharlene Li
 
Simmons Leadership Conf - Charlene Li
Simmons Leadership Conf - Charlene LiSimmons Leadership Conf - Charlene Li
Simmons Leadership Conf - Charlene LiCharlene Li
 
Leadership and Social Media in Education
Leadership and Social Media in EducationLeadership and Social Media in Education
Leadership and Social Media in EducationCharlene Li
 
Webtrends Engage Keynote
Webtrends Engage KeynoteWebtrends Engage Keynote
Webtrends Engage KeynoteCharlene Li
 
Marketing in the Real Time World
Marketing in the Real Time WorldMarketing in the Real Time World
Marketing in the Real Time WorldCharlene Li
 
Social Media Trends in 2013
Social Media Trends in 2013Social Media Trends in 2013
Social Media Trends in 2013Charlene Li
 
Seminarium Peru Speech by Charlene Li
Seminarium Peru Speech by Charlene LiSeminarium Peru Speech by Charlene Li
Seminarium Peru Speech by Charlene LiCharlene Li
 
Training for Social Media Success
Training for Social Media SuccessTraining for Social Media Success
Training for Social Media SuccessCharlene Li
 
The Future of Work: Social and Mobile Technologies That Matter
The Future of Work: Social and Mobile Technologies That MatterThe Future of Work: Social and Mobile Technologies That Matter
The Future of Work: Social and Mobile Technologies That MatterCharlene Li
 
A Brave New World - Where Conference Keynote
A Brave New World - Where Conference KeynoteA Brave New World - Where Conference Keynote
A Brave New World - Where Conference KeynoteCharlene Li
 
Altimeter Report: Making The Business Case For Enterprise Social Networking
Altimeter Report: Making The Business Case For Enterprise Social NetworkingAltimeter Report: Making The Business Case For Enterprise Social Networking
Altimeter Report: Making The Business Case For Enterprise Social NetworkingCharlene Li
 
Preparing For The Future Of Social Media
Preparing For The Future Of Social MediaPreparing For The Future Of Social Media
Preparing For The Future Of Social MediaCharlene Li
 
EngagmentDB Report, July 2009
EngagmentDB Report, July 2009EngagmentDB Report, July 2009
EngagmentDB Report, July 2009Charlene Li
 
Open Leadership for Work, Church, and Family
Open Leadership for Work, Church, and FamilyOpen Leadership for Work, Church, and Family
Open Leadership for Work, Church, and FamilyCharlene Li
 

Más de Charlene Li (20)

Leading Digital Transformation: Putting People First
Leading Digital Transformation: Putting People FirstLeading Digital Transformation: Putting People First
Leading Digital Transformation: Putting People First
 
Top Digital Transformation Trends and Priorities for 2016
Top Digital Transformation Trends and Priorities for 2016Top Digital Transformation Trends and Priorities for 2016
Top Digital Transformation Trends and Priorities for 2016
 
Best Practices in Experimenting with Existing Channels - Omni Digital
Best Practices in Experimenting with Existing Channels - Omni DigitalBest Practices in Experimenting with Existing Channels - Omni Digital
Best Practices in Experimenting with Existing Channels - Omni Digital
 
"The Engaged Leader" at SXSW Interactive
"The Engaged Leader" at SXSW Interactive"The Engaged Leader" at SXSW Interactive
"The Engaged Leader" at SXSW Interactive
 
TED Talk "Giving Up Control: Leading in the Digital Era"
TED Talk "Giving Up Control: Leading in the Digital Era"TED Talk "Giving Up Control: Leading in the Digital Era"
TED Talk "Giving Up Control: Leading in the Digital Era"
 
TED Talk Script: "Giving Up Control - Leading in the Digital Era"
TED Talk Script: "Giving Up Control - Leading in the Digital Era"TED Talk Script: "Giving Up Control - Leading in the Digital Era"
TED Talk Script: "Giving Up Control - Leading in the Digital Era"
 
State of Research and Consulting
State of Research and ConsultingState of Research and Consulting
State of Research and Consulting
 
Simmons Leadership Conf - Charlene Li
Simmons Leadership Conf - Charlene LiSimmons Leadership Conf - Charlene Li
Simmons Leadership Conf - Charlene Li
 
Leadership and Social Media in Education
Leadership and Social Media in EducationLeadership and Social Media in Education
Leadership and Social Media in Education
 
Webtrends Engage Keynote
Webtrends Engage KeynoteWebtrends Engage Keynote
Webtrends Engage Keynote
 
Marketing in the Real Time World
Marketing in the Real Time WorldMarketing in the Real Time World
Marketing in the Real Time World
 
Social Media Trends in 2013
Social Media Trends in 2013Social Media Trends in 2013
Social Media Trends in 2013
 
Seminarium Peru Speech by Charlene Li
Seminarium Peru Speech by Charlene LiSeminarium Peru Speech by Charlene Li
Seminarium Peru Speech by Charlene Li
 
Training for Social Media Success
Training for Social Media SuccessTraining for Social Media Success
Training for Social Media Success
 
The Future of Work: Social and Mobile Technologies That Matter
The Future of Work: Social and Mobile Technologies That MatterThe Future of Work: Social and Mobile Technologies That Matter
The Future of Work: Social and Mobile Technologies That Matter
 
A Brave New World - Where Conference Keynote
A Brave New World - Where Conference KeynoteA Brave New World - Where Conference Keynote
A Brave New World - Where Conference Keynote
 
Altimeter Report: Making The Business Case For Enterprise Social Networking
Altimeter Report: Making The Business Case For Enterprise Social NetworkingAltimeter Report: Making The Business Case For Enterprise Social Networking
Altimeter Report: Making The Business Case For Enterprise Social Networking
 
Preparing For The Future Of Social Media
Preparing For The Future Of Social MediaPreparing For The Future Of Social Media
Preparing For The Future Of Social Media
 
EngagmentDB Report, July 2009
EngagmentDB Report, July 2009EngagmentDB Report, July 2009
EngagmentDB Report, July 2009
 
Open Leadership for Work, Church, and Family
Open Leadership for Work, Church, and FamilyOpen Leadership for Work, Church, and Family
Open Leadership for Work, Church, and Family
 

Último

PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyfashionfound007
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 

Último (20)

PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 

Social Media Strategies - Argentina by Charlene Li

Notas del editor

  1. MUST INCLUDE
  2. We don’t own all of this data. We want to work with others. Including brand monitoring. You have to be holistic in your customer understanding
  3. http://twitter.com/#!/BancoCentralBRhttp://bcb.gov.br/The Central Bank of Brazil uses their twitter account to share articles and establish themselves as a primary source of information in the financial sector, but they do not @ reply or engage with their followers directly.
  4. http://www.facebook.com/PanteneArgentina?sk=wallPantene Argentina facilitates widespread engagement on the Facebook page through a mix of providing usable interactive content (photos, video, questions), but perhaps more importantly, responding to fan questions/comments in timely manner on an individualized basis.The screen shot shown is a standard mix of content that appears throughout the page. It is broken down by some product announcement, a poll seeking some information from their customers, and then some product usage questions and individual connection with a user. Pantene isn’t afraid to address fans by name and be swift in communication.#dialog#support#facebook#cosmetics#argentina
  5. http://www.digitalbuzzblog.com/ford-fiesta-twitter-pre-launch-case-study/Ford launches a Fiesta campaign in Argentina. They gave the most followed Twitter user at the time a fiesta, 5 days of shooting mini interviews with local celebrities. The individual reach was 250,000 Argentinians on Twitter – at the time half of the country’s entire Twitter population. The challenge was stated as “one car, a low budget and an entire country to notify.” Twitter was the solution. The agency quotes in the video that “sales have exceeded expectations”, but don’t offer any metrics.Argentinian Twitter users could track the mobile campaign, interact with the local celebrities and – and visit the Fiesta on site as it visited different dealerships. Here is a video from the agency who launched the program explaining the campaign: http://www.youtube.com/watch?v=Y-NOqWQPl0o. Here is the influencer: http://twitter.com/#!/nachobottinelli. Could not track down screen shots from interactions as this was 2 years ago. Sample of some of the videos here: http://theinspirationroom.com/daily/2010/ford-fiesta-twittered-in-argentina/
  6. http://www.facebook.com/interrailnet?sk=wall&filter=2
  7. http://www.facebook.com/ernstandyoungcareers?sk=wall&filter=120110330#charlene#facebook#b2b#dialog#hr#recruitment
  8. http://www.socialtext.com/customers/casestudy_iss.phpUsing workspaces inside Socialtext, employees were encouraged to share key documentation around processes, policies, and customer issues. As people update critical business content, they share their work over Socialtext Signals, a secure enterprise microblogging application. Signals has the same look and feel as Facebook's News Feed. After people share a message, they can have a threaded conversation with their colleagues around that piece of content. More significantly, everyone sees this open Question & Answer. So if someone in a different ISS Mexico office had the same question about the paint, they wouldn't have to burden the warehouse with extraneous e-mail communication, answering the same thing over and over. Signals also allows for more fine-tuned information sharing. So in addition to sharing with the entire company, ISS Mexico's social intranet has groups such as IT, Facilities, Executives, Sales and Marketing. They can share a Signal and corresponding with one group, or all of them.#community#dialog#support#socialtext#intranet#mexico#LATAM
  9. http://wearesocial.net/tesco/http://blog.clothingattesco.com/category/clothing-at-tesco-loves/
  10. http://synthesio.com/corporate/wp-content/uploads/2011/02/synthesio-social-media-in-latin-america.pdfFrom January to April of 2010, for the launch of their new credit card in the Mexican market, Visa organized a competition calling on participants to show their creativity. Web users had to create a short video showing or explaining why they prefer to pay by credit card rather than cash. Visa developed a platform that united all UGC videos for people to then vote on their favorite. Each week they highlighted the video that had received the most votes and the grand prize winner won a trip for two to South Africa with tickets to the World Cup (Visa was a partner for the event). The social campaign, carried out in Brazil and Colombia, as well, was deemed a success and allowed Visa to gain clients in each of these markets: • 355 fans for the Facebook page « Yopago con Visa débito»• 64 video entries• 28,724 votes• 5,742 votes for the winning video • +19% increase in card payments in Mexico between April and June 201#video#dialog#advocate#campaign#mexico#LATAM
  11. http://twitter.com/#!/TELMEXSolucionaTelmex, a Mexican telecommunication GIANT (they own 90% of the telephone lines in Mexico and monopolize the ISP and IPTV markets as well), provides support for customers on Twitter. If they can’t answer a customer’s questions, they either offer them links/phone numbers to contact them or ask for their number and will call them directly. Based on the Tweets I translated, they seem very friendly and professional here.#twitter#support#mexico#LATAM
  12. http://thesocialcustomer.com/margotheiligman/33797/latin-america-s-movistar-fields-social-media-agents-globetrotting-socialcrm-inFrom the blog post above: “Movistar Argentina
A SocialCRM example from the region is Moviestar Argentina, an Argentine telecom service provider. According to Hoyos, “Movistar allows customers to cancel a mobile account via Twitter @MovistarArg.“Movistar is able to accomplish this due to the fact that its community managers facilitate conversations. When they need to manage a social media transaction, they have specific integrated processes within their own call center to manage these [social media] transactions. Movistar has its own Social Media Agents to do this. I’ve seen firsthand many Argentine call centers looking for social media solutions that can help manage conversations within that Call Center. Customer service-related issues are the primary drivers of seeking these solutions.Moviestar Argentina’s Twitter handle appears to be purely customer service focused. Every single Tweet is an @ reply to a customer. These replies are tagged with initials (the social media agent) and they are all dealing with specific issues in service. This ‘open’ customer service is not prevalent in many companies or markets. The engagement on the individual continues on the Facebook page: http://www.facebook.com/comunidadmovistarargentina?sk=wall – Movistar also deals with service problems on the Facebook page, but not to the degree that they’ve set Twitter as.
  13. http://twitter.com/#!/silva_marinaQuick background: Marina Silva was a Brazilian presidential candidate. Her appeal and reach on Twitter is massive, upwards of 500,000 followers, and sends out Tweets on a daily basis on policy and news, events, and other politically focused content.Support example: This example really takes ‘every vote counts’ to the next level. Essentially, Marina is listing a political roundtable discussion happening and urging participation. Ana, the other person in this conversation is just a native Brazilian with barely any twitter following. She asks Marina when the event is taking place, and without hesitating, Marina provides an answer and additional details. On the following slides Ana will thank Marina for her help and then go on to proclaim something like God Bless!!! (as per google translate)#support#dialog#gov#brazil
  14. http://www.linkedin.com/answers?trk=hb_tab_aynhttp://www.facebook.com/?sk=questions&ap=1http://www.quora.com/Which-are-the-best-social-media-blogs-in-Spain?q=spain+social+media
  15. http://searchcrm.techtarget.com/news/1350030/Should-marketing-or-customer-service-manage-your-social-networking-efforts
  16. http://www.innovationmanagement.se/2010/11/24/innovation-in-south-america/
  17. http://www.innovationmanagement.se/2010/11/24/innovation-in-south-america/http://www.globalinnovationindex.org/gii/main/home.cfmAfter almost two months from the moment this ¨Challenge¨ started, let us take a look at some of the results:+ 2,090 ideas+ 83,600 votes+ 39,600 comments+ 35,700 usersven when the Challenge has really been a success South American participation was represented by just 70 ideas (3.33% of the total).Screenshot: http://challenge.ecomagination.com/ct/ct_a_view_idea.bix?c=ideas&idea_id=96D4AF0D-8C26-4CC5-B130-A356FD494621#brazil#latam#innovate#charlene05042011Received 259 comments.
  18. Starbucks has a site where people can make suggestions on how they should improve. The key difference is that the suggestions are public, and people can vote for their favorite suggestions. Here’s an example of automatic ordering. Note that there is a status update here “Under Review”.http://mystarbucksidea.force.com/<tags>#foodbev<region><country>#community#innovate<market><research area>#charlene
  19. I think the frame stopped here in part 1 of the YouTube series is a powerful message. “Fiat stopped to listen.” It’s step 1 in the objectives (learn) and one that permeates through every aspect of the framework. Fiat set out (with help from the agency AgenciaClick Isobar) in unprecedented fashion to launch the first ever crowdsourced car. Fiat built a forum at http://www.fiatmio.cc/ - really a small social network – that created a workspace for exchange of dialog between Fiat drivers and car designers. Drivers posed and answered questions about features and functions they’d like to see. They told Fiat EXACTLY what they wanted to see via social media. This is the ultimate engagement, and exercise of trust between brand and consumer.More info: http://adage.com/article/global-news/top-social-media-campaigns-brazil-china-hungary/227440/#auto#b2c#innovate#learn#youtube
  20. As you can see from the graphic above, Mio has generated well over 2 million visits to the social forum, almost 45k comments, and nearly 11,000 ideas submitted to the program. Truly an innovative approach at product development.
  21. http://www.altamirano.org/startups-2/inside-south-americas-most-innovative-startups/From the article: “Food Extra is a social network to find out where food comes from, created in Argentina. This social network was built to connect food consumers and food producers. Food Extra allows each part of the food chain to interact with each other building trade relationships. On the other hand, Food Extra gives consumers information on how food is processed, as well as where the food comes from.The central concept of Food Extra is food traceability. Food Extra allows its users to get info about the products they consume: data about the company which has processed the product as well as the people involved in production. In addition, users can read, write and share reviews and comments. Once the mobile app launches, a user could conceivably scan an object at the store and receive meta-data populated by information on Food Extra (which is community sourced) about that product.***the appears to be in ‘invite only’ mode still. Although, they’ve left Argentina for the silicon valley. Also, the blog link provides information on a handful of other South American web startups.
  22. Define how open well.