Presentation by Charlene Li at SXSW Interactive, Saturday, March 13, 2010. Discusses main ideas from Charlene's new book, "Open Leadership: How Social Technology Transforms How You Lead", to be published in May 2010. Preorder at www.open-leadership.com.
6. 6 Why is social hard? Because realrelationships require that you give up control
7. The need for open leadership 7 When people get what they need from each other “How open do I need to be?
8. Open Leadership 8 Having the confidence and humility to give up the need to be in control, while inspiring commitment from people to accomplish goals How to give up control, and be in command
19. Fiat gathers product and market intelligence 19 Contributors submit ideas, and can include pictures and embed videos. Fiat gets valuable ideas for features and design, and marketing and advertising.
29. Find more fans with large networks Encourage fans to make more referrals Make decisions with metrics 24
30. #3 Support open leadership 25 Collaborative Independent Optimist Pessimist
31. Convincing the curmudgeon 26 Who can best work with a Worried Skeptic? Lovisa Williams US State Dept. @State for 4 years Wrote first social media policy
35. New relationships require open leadership. Find and support your open leaders: letting go will yield more results. Get good a failure – you’ll have many. Summary 30
36. 31 31 Thank you Charlene Li charlene@altimetergroup.com blog.altimetergroup.com Twitter: charleneli For slides, send an email to slides@altimetergroup.com Join me for a book signing at 6:20pm http://bit.ly/buyopenleadership
37. 32 About Us Altimeter Group is a strategy consulting firm that provides companies with a pragmatic approach to disruptive technologies. We have four areas of focus: Leadership and Management, Customer Strategy, Enterprise Strategy, and Innovation and Design. Visit us at http://www.altimetergroup.com or contact info@altimetergroup.com.
Editor's Notes
Having the confidence and humility to give up the need to be in control, while inspiring commitment from people to accomplish goals
While social media alone does not ensure reach, stories about this innovative project in traditional and digital media amplified project news, created awareness, spawned word of mouth and spurred participation. Ad Age reports that ‘in the two weeks starting Aug.3 2009, the site had 67,000 unique visitors who submitted 1,700 ideas, and more than 40,000 comments were posted on twitter’. As we write on October 18, 2009, the MIO site has garnered 6,683 ideas from 9,301 participants and 1,823 comments in seven categories – general, safety, design, propul- sion, ergonomics, materials and infotainment. [1] http://www.fiatmio.cc