What will the future of business be? Altimeter Group provides its takes on the ways emerging technologies challenge business, and what they must do to address them from four perspectives.

1. Emerging Technologies and the Future of Business Open House: An Introduction to Altimeter Group September 10, 2009 For slides, send an email toinfo@altimetergroup.com

2. Agenda

3. Adopting emerging technologies is dizzying for organizations Organizations are adopting emerging technologies –but often go through a painful process. Social caught many companies off guard, and there are even more technologies on the horizon. Adopting technologies without a strategy has resulted in wasted time and effort. 3

4. Theme The future of business requires a holistic approach to adopting and integrating emerging technologies. 4

5. Leadership & Management Four focus areas Customer Strategy Enterprise Strategy Client Innovation & Practices

6. The Altimeter Team Altimeter Group 6

7. Leaders Face Increasing Challenges 7

8. Leadership must: 8

9. Customers are changing how they communicate –shifting power 9

10. Organizations Must: 10

11. Top 3 challenges in enterprise 11

12. Enterprises must: 12

13. Top 3 Challenges of Innovation 13

14. To innovate, companies must: http://www.flickr.com/photos/laughingsquid/2265581059/ http://www.flickr.com/photos/96dpi/2278116066/in/photostream/ 14

15. About Altimeter Group 15

16. Consulting addresses four areas:

17. Future offerings from Altimeter Altimeter Labs Providing a pragmatic approach to innovation. The HangarOurphysical space, provides training and events. 17

18. Join us in answering the question How must business change in the future? On Twitter, use #futurebiz On blogs, use “futurebiz” tag Over the next few days, we’ll continue the dialog from our blogs based on your idea

19. Thank you Partners Emails charlene@altimetergroup.com deb@altimetergroup.com jeremiah@altimetergroup.com r@altimetergroup.com Charlene Li Deborah Schultz Jeremiah Owyang R “Ray” Wang Twitter Blogs blog.charleneli.com deborahschultz.com web-strategist.com/blog blog.softwareinsider.org @charleneli @debs @jowyang @rwang0 For more info about Altimeter Labs, email labs@altimetergroup.com For a copy of these slides, email info@altimetergroup.com Copyright © 2009 Altimeter Group