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The Future Of Social Networks: Where We Are Today Charlene Li Altimeter Group January 22, 2008
Social networks will be like air
This more than just about  “social networking sites”
Your friends will be where ever you need them Friends’ Reviews
Social media content appears  in other channels Current TV added Twitter posts into its coverage of the presidential debates as well as the Inauguration
Universal identity and sign-in
Eliminates “re-friending” TheInsider.com allows users to bring in their Facebook friends Avoids building yet another siloed social network
Profiles where they are useful LinkedIn plug-in for IBM Lotus Notes integrates profiles directly into email
Your friends’ activities in context around “objects” with GetGlue
The same toolbar appears on IMDb
The toolbar shows Chris’s comments from Wikipedia
Two sets of rules/standards exist Facebook Connect includes protocols for sharing identity, contacts, and content ,[object Object],[object Object],[object Object],[object Object]
But how do you make money?
How marketing and advertising has evolved ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The current state of  social networking advertising  Traditional ads, standard IAB units
Ads tucked in to push “fanning”
How advertising will innovate ,[object Object],[object Object],[object Object]
New ad formats within social networking sites Facebook virtual gift, social, and engagement ads BuddyMedia social app-vertisement SocialVibe profile sponsorships
The Perfect (Data) Storm feeds rich profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Extract social graph data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Communications can also fill in  the social graph profile
Google already tracks  who you email the most
Media6 identifies who is closest to you – your “network neighbor” “ Lisa” buys on NineWest.com Media6 maps “network neighbors” based on visits to profile sites via browser cookies (no PII involved) 2 1 3 NineWest ads are shown to Lisa’s closest friends, without identifying or involving Lisa
Privacy and permission considerations ,[object Object],[object Object],[object Object],[object Object]
How things will develop in 2009-10 ,[object Object],[object Object],[object Object],[object Object]
How to prepare ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object]
Charlene Li Altimeter Group [email_address] blog.altimetergroup.com Slides available at slideshare.net/charleneli Copyright © 2008 Altimeter Group

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The Future Of Social Networks

Notas del editor

  1. Social networks will be like air