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YPO/WPO Joint Chapters Meeting, October 15, 2008

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Speech on how social media is impacting enterprises.

Publicado en: Tecnología, Salud y medicina
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YPO/WPO Joint Chapters Meeting, October 15, 2008

  1. Succeeding With Social Technologies Charlene Li Altimeter Group
  2. Is this what social media is about? Source:
  3. What kind of relationship do you want? Transactional Occasional Impersonal Short-term Passionate Constant Intimate Loyal Focus on relationships, not technologies
  4. Process and goals lead to strategy
  5. This is radical listening
  6. Dell used blogs to start a dialog
  7. Helping users support themselves
  8. Starbucks innovates with the groundswell
  9. Everyone becomes a marketer
  10. Org charts become less relevant
  11. supports Best Buy’s front line employees
  12. Firewalls will disappear
  13. Getting Started
  14. #1: Start small Experiment Listen first
  15. #2: Develop relationships, not campaigns
  16. #3: Set free the right voices Steve Bendt & Gary Koelling Best Buy Lionel Menchaca Dell Ed Terpening Wells Fargo Paula Drum H&R Block
  17. #4: Get the help you need See a list at
  18. How to find good help <ul><li>Focuses on relationships, not campaigns. </li></ul><ul><li>Uses social media successfully themselves. </li></ul><ul><li>Commits resources to learning and training. </li></ul><ul><li>Has learned from their mistakes. </li></ul><ul><li>Respects and is humbled by the medium. </li></ul>
  19. #5 Prepare for failure
  20. The biggest challenge Photo: Kantor,
  21. Develop intestinal fortitude
  22. Summary <ul><li>Determine the kind of relationship you want to have with your audience. </li></ul><ul><li>Start with one simple goal. </li></ul><ul><li>Create an environment to quickly learn from the mistakes you’ll be making. </li></ul>
  23. May the groundswell always be with you. Charlene Li Altimeter Group [email_address] Slides available at Copyright © 2008 Altimeter Group