n this difficult climate, PR Week is proud to announce its premier Crisis Comms and Reputation Management in Financial Services conference, designed to help communications professionals working in the financial services industry navigate their way through the reputational minefield to ensure a strong profile amongst customers and stakeholders and consequently a strong, stable business performance. Join us at the event to hear speakers from leading organisations such as Nationwide and the FSA discussing topics including: The media perspective on financial services Using social media in a crisis Preparing for crises Crisis lessons from other industries The role of the new regulator As well as case studies from the likes of Visa Europe and Paypal UK, amongst others and two separately-bookable workshops: Developing A Crisis Comms Strategy and Rehabilitating The City: Building A Long-Term Recovery Plan. Visit www.reputationinfinancialservices.com to book on now.

1. In association with:
Crisis Communications
& Reputation Management
In Financial Services Book
before 7
Moving From Crisis To Recovery DECEMBER
2012 & SAVE
12th March 2013 | London up to £200!
r Examining the current public profile of financial
services from the media perspective
r Effectively using social media during and post crisis
r Developing a crisis preparedness communication plan
that protects your most valuable asset - REPUTATION
r Rallying the troops – Recognising employee engagement as a significant driver of external
reputation
r Promoting the role of the communications team as agents of change
r Rebuilding consumer trust in your financial institution through seamless communication & unified
messaging
With insights from 16 senior industry strategists and practitioners:
Patrick Tooher Zitah McMillan Jeff Prestridge
Head of Public Communications & Simon Nixon Personal Finance Anousha Sakoui Tony Langham
Relations International Director European Editor Editor M&A Correspondent Chief Executive
Fiona Wilkinson
Lisa Stanley Alan Oliver Senior Vice President,
Amanda Brown Head of Head of External Corporate Ben Lock Danny Cox
Head of PR Communications Affairs Communications Associate Director Head of Advice
Partner Partner
Jonathan Woodier
Amanda Coleman Rob Skinner Head of Corporate Paul Lockstone
Head of Corporate Head of PR Communications Global Marketing &
Communications EMEA communications
www.reputationinfinancialservices.com

2. Crisis Communications & Reputation Management In Financial Services
Moving From Crisis To Recovery
Welcome from the Chair
“The reputation of the financial services industry is trashed. Scandal Past delegates of our other Financial
Services event have said:
upon scandal has engulfed the sector since the banking crisis
erupted more than five years ago, eroding that most precious of all “Well executed, all relevant topics and
pitched appropriately”
commodities: trust. Yet financial services form an integral part of
Marketing Communications Manager,
our society’s infrastructure , and always will. So how can that trust Skandia Investment Group
be restored and what role can corporate communicators play in the
rehabilitation process? “Relevant to an ever-changing
financial services environment”
Digital Marketing Executive,
Join us in March to benefit from the experience of our speakers Rathbone Investment Management
and to hear strategic reputation management insights from leading
financial services communicators, the FSA and senior journalists “Extremely informative and thought
provoking”
to ensure your organisation is best placed to emerge from this
Head of Bancassurance Marketing, AXA Wealth
unprecedented period of scrutiny into what we hope will be one of
reputational recovery.” “Very useful content and well
delivered”
Patrick Tooher, Head of Public Relations, The Co-Operative Banking Group Director of Marketing & Partnerships, Societe Generale
Programme Highlights:
• Hear Visa Europe discuss how they maximised the positive reputational value of their London 2012 sponsorship
• Learn how Paypal UK are reviewing their customer relations strategy to enhance their brand’s profile and reputation
• Get an update from the FSA on their reorganisation and how the newly-formed FCA will be regulating financial services moving forward
• Receive best practice tips from Greater Manchester Police discussing their crisis communications strategy
• Engage in the debate around collaboration or differentiation in financial services through roundtable discussions
Join the debate Who Should Attend?
Directors and Heads of: From various areas of Financial Services Industry
Follow us on Twitter • PR Sector including:
@PRWeekEvents
• Corporate Comms • Retail • Credit Card Companies
@BREvents
• Corporate Affairs • Investment • Stock Exchanges
#CrisiscommsFS
• External Affairs • Commercial • Clearing Houses
• Public Affairs • Private Banks
Join over 3,000 PR &
• Media Relations • Investment/Fund/Asset
Comms professionals in
• Investor Relations Management
our LinkedIn groups:
• Branding • Insurance/Reinsurance
“PR Week” and “Brand
• CSR Companies
Republic”
• Marketing
Partners
Book now – email events@haymarket.com

3. Exclusive strategic insights on reputation manageme
A One-Day Conference: 12th March 2013
08.30 Registration and Coffee SOCIAL MEDIA REVOLUTION: CHANGING THE CONVERSATION
BETWEEN FINANCIAL SERVICES & THE PUBLIC
09.00 Chair’s Opening Remarks
Patrick Tooher, Head of Public Relations, The Co-Operative
10.40 Consumer Communications: How Are They Changing?
Banking Group
• Evaluating the comms team’s relationship with traditional
STATE OF THE NATION: FINANCIAL SERVICES – MARCH 2013 media
relationship with traditional media irreparable?
• is the
09.05 Examining The Role Of The New Regulator valuable can reactive social media communication with
• how
January 2013 saw a split in the Financial Services Authority to media and the public be in managing reputation?
FSA create two new bodies with specific responsibilities. Moving
• Engaging effectively with customers through social media
Update
forward, what will the new regulator’s remit be and how will channels
this impact communications teams? With financial services’ • integrating digital and social media into the marketing
increased media profile and public interest can they remain communications mix to deliver tangible business benefit
independent, or will decisions be affected by headlines and • mastering the art of meaningful messages in 140 characters
expediency? And will they be introducing a Code of Ethics for the Amanda Brown, Head of PR, First Direct
industry? Lisa Stanley, Head of Communications, Triodos Bank
Zitah McMillan, Communications & International Director, 11.10 Deploying Social Media Effectively During & Post Crisis To
Financial Services Authority Mitigate Reputational Risk
09.20 Media Insight On The Current Public Profile Of Financial • Understanding the impact of a social media campaign on your
Services To Focus On Reputation Management Moving reputation
Forward • Dealing with the immediacy of Twitter and turning it to your
• Scrutinising the media’s view of financial services advantage
can financial services improve their reputation amongst
• how • Utilising all of your online estates, including websites, to
traditional media? respond to reputational challenges
• Navigating the rise of the financial services industry as a when and why should you use these?
• how,
mainstream headline generator and the effect on the role of importantly, when should you not use them?
• more
the PR department Alan Oliver, Head of External Affairs, Nationwide
much should you say and when?
• how 11.40 London 2012 Case Study: How Visa Used Sponsorship To
sometimes better to keep quiet?
• is it
• Considering the influence of ‘celebrity’ commentators on CASE Boost Their Brand Profile
STUDY The London 2012 Games has been touted as the first ever truly
public perception social Olympics. As worldwide sponsor, Visa used their role
Simon Nixon, European Editor, Wall Street Journal to promote the event as an opportunity to bolster the nation’s
Jeff Prestridge, Personal Finance Editor, Mail on Sunday financial situation – a topic that couldn’t escape the public
Anousha Sakoui, M&A Correspondent, Financial Times consciousness, despite the excitement and patriotic spirit
09.55 Five Steps To Rebuilding Trust In Financial Services sweeping Great Britain. Here, Senior Vice President of Corporate
The industry spends most of its time diagnosing the problem Communications, Fiona Wilkinson will outline the successes and
rather than developing solutions. Here are five steps that challenges Visa experienced and the ultimate impact on their
individual companies should take to make a difference to their reputation.
own reputations and to those of the industry. Fiona Wilkinson, Senior Vice President Corporate Comms,
Tony Langham, Chief Executive, Lansons Communications Visa Europe
10.20 Morning Refreshments & Networking CHALLENGING TIMES: PREPARING FOR & DEALING WITH CRISES
12.10 The New Rules Of The Game
So much has changed in recent years that the old crisis
management model no longer applies. The deluge of corporate
disasters that have played out in the context of a fast evolving
media landscape has exposed the inadequacies in crisis
communications planning. Here, Ben Lock of Ogilvy Public
Relations will explore some of the new principles and protocols
that businesses need to adopt and adhere to in order to protect
their reputation.
Ben Lock, Associate Director, Ogilvy Public Relations
12.35 Networking Lunch
Register now @ www.reputationinfinacialservices.com

4. ent from over 16 financial services industry leaders
Moving From Crisis To Recovery
13.35 Minimising The Potential Effect Of Crises: Why 15.35 Afternoon Refreshments & Networking
Preparation Is Still Everything
• Ensuring you have some reputational capital in the bank OUT OF THE MIST: MOVING BEYOND CRISIS TO REBUILD
before a crisis hits REPUTATION & TRUST
• Horizon-scanning to identify and isolate potential challenges Roundtable Discussions
effectively
• Establishing a strategic communications plan for 15.55 All For One: The Case For Collaboration To Rebuild
implementation in the event of crisis Financial Services’ Reputation
much should you plan?
• how 1. Is collaboration even possible or are financial services too
you be over-prepared?
• can diverse and silo’d? And if collaboration is the way forward,
elements need concrete forward-planning and which
• which how do you reconcile the functions of marketing and PR?
should you tailor-make? 2. How much are the issues and scandals a problem for the
Danny Cox, Head of Advice, Hargreaves Lansdown industry and how much for the individual organisations?
14.05 Lessons From The GMP On Crisis Management 3. Can and should a ‘good’ organisation differentiate itself from
On 18th September 2012 PC Nicola Hughes and PC Fiona those who have experienced reputational problems?
CASE
Bone were fatally injured in a gun and grenade attack when
STUDY
responding to what they thought was a routine burglary call. 16.15 Feedback and Group Discussion
Their attacker was already the subject of a large scale man hunt
when he was arrested for their murders by Greater Manchester 16.35 Aligning Business Decisions With Communications Needs
Police. Over the following hours and weeks, Amanda Coleman To Effectively Change Reputation
coordinated a multi-channel response to the tragedy that • Developing a strategy for enhancing your public and political
involved reassuring the public, keeping bereaved colleagues reputation simultaneously in a setting of converging
informed and supported, and dealing efficiently with the media. stakeholder opinions
In this session she will share the strategy GMP employed and her • working to make real business and cultural change internally
key tips for managing an unforeseen crisis. • Promoting the role of the communications team as agents of
Amanda Coleman, Head of Corporate Communications, change
Greater Manchester Police do you move the business to make decisions needed to
• how
demonstrate a change in business behaviours and culture?
14.35 Rallying The Troops To Shield Reputation From The Inside • Communicating the real changes being made both internally
• “You are our biggest asset” is a phrase often quoted to staff, and externally
but how do you utilise that asset in times of adversity? • ensuring staff members are aware of and on board with
the press and public viewing financial services in a
• with changes in culture and have an open forum for questions or
negative light, how do you ensure your employees still feel feedback
pride in the badge? • identifying the key media through which to communicate
• Utilising internal comms to communicate a common goal change to different stakeholder groups
to encourage the right behaviours throughout the
• how Jonathan Woodier, Head of Corporate Comms EMEA, Citibank
organisation to create strong brand ambassadors
• Creating an inclusive environment and promoting staff 17.05 Chair’s Closing Remarks & Close Of Conference
feedback to build trust
• allowing employees to shape and develop the internal
comms that they want and need, moving from “push” to
“pull”
Speaker to be confirmed Commercial Opportunities:
15.05 Becoming The Internal Voice Of The Customer: PayPal’s Do you want to meet decision-makers in the arena of
Story crisis communications and reputation management from
CASE In early 2012 PayPal’s UK MD asked Rob Skinner to join
STUDY the financial sector looking to enhance and optimise &
his management team as head of PR and as an internal voice of
the company’s 15 million UK customers. It was an early step on streamline their communications strategies? We can deliver
PayPal’s global journey to become a more customer focused a bespoke package to help you highlight your expertise,
company. Rob will explain how the customer experience impacts demonstrate thought leadership and create new contacts
on a brand’s reputation and how PR can drive internal change in and business opportunities.
an era of social media and 24 hour news. He’ll share lessons For more details, please call Alexsandra Russo on
from his 25 years’ experience managing PR for some of the
020 8267 4991 or email
biggest brands in financial services, including Nationwide
Building Society, HSBC, first direct and PayPal. Alexsandra.russo@haymarket.com
Rob Skinner, Head of PR, PayPal UK
Book now – call +44 (0)20 8267 4011

5. Separately-Bookable Half Day Workshops: 13th March 2013
Workshop A Workshop B
Rehabilitating The City – Building A Long Developing A Robust Crisis
Term Recovery Plan Communications Strategy
09.30 – 12.00 12.30 – 15.00
9.00 Registration 12.00 Registration
Facilitator: Tony Langham, Chief Executive, Facilitator: Paul Lockstone, Global
Lansons Communications Marketing and Communications Director,
Aviva Investors
We are all aware of the problems, but much
less clear about the solutions. This workshop Introduction
will work in three phases to jointly develop an Following the crash of 2008, it seemed to many
action plan for the industry and also for individual companies. that the situation in financial services could only
get better. Yet over the subsequent 5 years the industry has
been beset on all sides by disasters, scandals and failings that
One :
have left the reputation of both individuals and the industry
Agreeing a brief. What is that we actually want to change and to
as a whole in tatters. In a hostile environment of media and
what ? What are the immediate priorities and what are the long-
public negativity it seems the financial services sector is forever
term issues? This will incorporate many of the points raised at
hanging on the precipice of the next scandal. So how do you
the previous day’s conference.
plan for a reputational crisis, mitigate the potential damage and
ensure your organisation comes safely out the other side?
Two :
What should individual companies do – immediately and Part 1: Planning For Crises
long-term ? • Building reputational capital to create a positive public profile
Output : two stage company action plan. you can capitalise on in the event of a crisis
• Horizon-scanning: whose responsibility is this and what
should you be looking out for?
Three :
• Board level buy in: ensuring senior management are
What should the industry work on collectively to change –
immediately and long-term ? prepared to take efficient action to mitigate any risk
• Creating flexible strategies that are adaptable to different
Output : two stage industry action plan.
crisis situations
Part 2: When The Storm Hits
• Adapting crisis communications strategies to fit with the
individual situation and planning phases of activity
• Training spokespeople and understanding when and how to
deploy them?
• what media to use? When to bring out the big guns?
• Identifying key stakeholder groups to communicate with and
the best channels with which to do so
• Internal communications: ensuring staff are kept informed of
steps being taken to rectify mistakes and gaining buy-in to
risk-minimising behaviours
Book now – email events@haymarket.com

6. Crisis Communications & Reputation Brochure Code: WEB
Management In Financial Services Pricing Structure
Moving From Crisis To Recovery
Price information Book before 7 Book before 25 Standard
One Day Conference: 12th March 2013 December 2012 January 2013 Rate
Separately-Bookable Half Day Workshops: 13th March 2013 In-house rate £499 +VAT £599 +VAT £699 +VAT
London, UK Agency/supplier £599 +VAT £699 +VAT £749 +VAT
+ 1 Workshop Add £199 +VAT
4 WAYS TO BOOK
+ 2 Workshops Add £350 +VAT
Please complete one registration form for each delegate.
Workshop only £299 + VAT
1. Book online at www.reputationinfinancialservices.com
2. Please email or fax a copy of the booking form to Speaker Presentations £199 +VAT
events@haymarket.com or +44 (0)20 8267 4486
* Speaker presentations are included in the delegate place and are accessible via a password protected
3. Call us on +44 (0)20 8267 4011 internet site and are not supplied in printed form. Access will be granted a week after the event,
5. Post the booking form with payment to FREEPOST (LON3727), subject to speaker disclosure.
** Only one discount can be used per registration.
Haymarket Conferences, 174 Hammersmith Road, London, W6 7JP UK VAT 20%
Name of person completing form if different from delegate: Further Information For Delegates
Accommodation
Please note that overnight accommodation is not included in the registration fee. For a selection of hotels near
Please register the following delegate (BLOCK CAPITALS) to our event venues, please visit www.4cityhotels.com.
Name (Mr/Mrs/Ms/Miss/Dr) Dietary Requirements
For dietary requirements, please contact the Haymarket Conferences team on +44 (0)20 8267 4011 or
events@haymarket.com.
Position Access Requirements
We make every effort to ensure our events are accessible for all delegates. For any specific access
Organisation requirements, please contact the Haymarket Conferences team (as above).
On The Day
Address Please note that we may take photographs, video and audio footage of the event, which may include speakers
and the delegation, and this may later be used in editorial features and/or in marketing and promotional
Postcode material. Whilst in attendance at any Haymarket Conferences, if your behaviour is deemed disruptive,
offensive, dangerous, illegal, or if you are found to be distributing unauthorised material we reserve the right
Tel Fax to eject you without any prior notice or refund. Audio and visual recordings or the distribution of commercial
materials are not permitted without our prior consent. Neither us nor the venue can accept liability for damage
to or loss of personal belongings at the event venue.
Email (a valid email address is required to process your booking)
Speaker Confirmation & Changes
Please note that speakers are sometimes prevented from attending. Although we do endeavour to find suitable
How did you hear about this event? replacements of a similar calibre, we cannot guarantee any specific case studies, speakers or sessions.
Updates are regularly posted on the website.
Industry type
Related Conferences Please send me more information about:
Name of department head
Reputation Management Strategy, November 27th 2012
Job title of department head Financial Services Social Media, May 2013
I agree to the terms and conditions as stated opposite.
Terms & Conditions
Signed Confirmation Procedure
Once we have received confirmation of your booking in writing (either online, fax or post) we will send
you a confirmation email. If you request to be invoiced, payment terms will be 28 days from date of
booking. An invoice will then be generated and sent out to you via post. If your company uses Purchase
Please indicate how you wish to pay: Order Numbers, please supply this at the time of booking as failure to do so may cause problems
with your booking. If you choose to pay by credit card you will receive an email confirmation from RBS
Pre-payments to be made with booking form or, where agreed, payment to be WorldPay and later a VAT receipt from our accounts department. Please note that we must receive full
made upon receipt of invoice. A receipted VAT invoice will be payment prior to the event start date. Booking form submission (either online, by fax or by post) does not
guarantee a place. The dispatch by us of an email confirmation constitutes a legally binding contract. If
issued once payment has been received. you have not received your confirmation email 7 working days after submission of your booking, please
contact the Customer Services team on +44 (0)20 8267 4011 as there may be a problem with your
Enclosed is a cheque for £ booking.
Cheques made payable to Haymarket Publishing Services Ltd Haymarket Conferences are unable to accept responsibility for the non-arrival of information. Haymarket
Conferences reserves the right to decline any booking.
I wish to be invoiced. N.B.If your company/organisation uses PO Haymarket Conferences reserves the right to vary the content, timings, location and/or speakers of events
numbers, please write this number here and as such accept no liability for variations.
Cancellations
Cancellation Date: 20 February 2013
The invoice will be sent to the address provided above All cancellations must be made in writing to events@haymarket.com and received by us no later than
the cancellation dates stipulated above. It is the booker’s responsibility to ensure that we have received
I wish to pay by credit card the cancellation. Such cancellations are subject to a handling and administration fee of £99 per
Please charge my: AMEX Visa Mastercard delegate, which will be deducted from any due refund or invoice, whichever is appropriate. We regret
that no cancellations are accepted within 20 days of the event date due to the way in which we are in
turn charged by our suppliers. However, a substitute delegate can always be nominated. Substitutions
Cardholder’s name on the day of the event are made at the organiser’s discretion only. Pre-payments will not be refunded
and invoiced sums will be payable in full, except in cases where it has been possible to mitigate loss.
Card no. Haymarket Conferences will not offer refunds to delegates due to a terrorist alert or incident unless the
event is cancelled. In this instance, Haymarket Conferences will retain up to 50% of the event fee to
Start date Expiry date
EVENT CODE: 17013131642
cover marketing, administration and delegate registration costs.
Data Protection
Security code By registering for an event, Haymarket Conferences can provide you with information relating to your
booking and other Haymarket related products or services via email, direct mail, fax or telephone. Please
Card billing address (if different from above) write to the Head of Marketing at the address stated above if you do not wish to receive this information.
We may also make your details available to carefully screened companies who have offers that may be
of interest to you.
5 Yes, I would like to receive carefully screened and work related emails from third parties.
Cardholder’s signature 5 No, I specifically do not want my details to be made available to third parties.
CLICK HERE TO SUBMIT
FORM NOW VIA EMAIL