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Top tips for social media

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Back in 2006 when Twitter launched people didn't know what hash tags were, or in 2004 when Facebook launched, fan pages didn't exist!.

Since then technology has moved on. Learn the latest trends in social media, from Like gating on Facebook to Market research.

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Top tips for social media

  1. 1. Turbo Charging Your Social media Email: charlotte@optimumexposure.co.uk Web: www.optimumexposure.co.uk Blog: www.charlottebritton.co.uk LinkedIn: http://www.linkedin.com/in/charlottebritton Twitter: http://twitter.com/charlottebritto
  2. 2. A little Bit About me 42.6% of UK consumers buy something online at least once a week
  3. 3. I was on the team that launched ASDA Internet shopping in 1998……. 42.6% of UK consumers buy something online at least once a week
  4. 4. Which is around the time #Google launched… 42.6% of UK consumers buy something online at least once a week
  5. 5. When people actually used Ask Jeeves…. 42.6% of UK consumers buy something online at least once a week
  6. 6. And Yahoo was more of a directory.. 42.6% of UK consumers buy something online at least once a week
  7. 7. #thingshavechanged! 42.6% of UK consumers buy something online at least once a week
  8. 8. In 2004 Facebook launched 42.6% of UK consumers buy something online at least once a week
  9. 9. and in 2006 Twitter launched 42.6% of UK consumers buy something online at least once a week
  10. 10. #people didn’t know what #hash tags were 42.6% of or #how to set up a Facebook fan page
  11. 11. 42.6% of UK consumers buy something online at least once a week
  12. 12. Buying Process is Changing 42.6% of UK consumers buy something online at least once a week • 85% users found information through search engines • 15% of social media users are more inclined to buy from brands that advertise in social media; • 25% Facebook users who “Like” a brand on Facebook want to receive discounts and promotions • Recommendations from friends or family is the single most important factor in the choice of website to buy from, with 71% giving this reason. Source: e-consultancy.com
  13. 13. So How Turbo Charge Social Media?
  14. 14. #1 Dynamic Customer Journey 42.6% of UK consumers buy something online at least once a week Source: http://www.dutchcowboys.nl/events/25192
  15. 15. • Awareness – getting attention, using Twitter / blogging / Facebook etc as a means of doing that • Evaluation – compare product with competitors. Reviews & customer engagement key. Might as followers what they think • Purchase – Buys product has most confidence in • Advocate – positive experience -> leaves review / recommendations #1 Dynamic Customer Journey
  16. 16. • Decision makers no longer want to talk to sales until they are 60-70% down the decision cycle. • 90% of all purchases are researched online • Purchasing process has fundamentally changed, so you need to create your optimum marketing mix • Need to blend online and offline marketing to generate awareness of brand What are the Implications?
  17. 17. Online Credibility & Social Selling This isn't new - the main way People work out whether to trade with people on Ebay is through Their personal recommendations & reputation score.
  18. 18. Online Credibility & Social Selling People use the Internet to find out whether they should trust somebody to do business with or buy a product from When people want to do business with you, they will check the web to search for 'red flags' or for information to help them understand you better.
  19. 19. #align social with #business goals and customer buying process What are the Implications?
  20. 20. #2 Social Selling
  21. 21. #2 Social Selling Social Representation • Buyers are researching your company & sales people • What do there online profiles look like? • Do you have a presence where your customers are? • Are they consistent, approachable, reflect the brand values of the company? Search • Where do customers go to gather information – which sites? • Can you leverage this information
  22. 22. Develop #tone of voice and content that drives #socialselling What are the Implications?
  23. 23. Are you Still with me?
  24. 24. #3 Metrics + tracking • Google analytics can track social interactions
  25. 25. #3 Metrics + tracking • Google analytics can track social actions (number shares, +1, tweets) can help prioritise position of buttons + which buttons
  26. 26. #3 Metrics + tracking • Google analytics can track social actions (number shares, +1, tweets) can help prioritise position of buttons + which buttons
  27. 27. Are you #keeping up?
  28. 28. #4 Combine Your Channels
  29. 29. #4 Combine Your Channels
  30. 30. #4 Market Research
  31. 31. #4 Market Research
  32. 32. #5 Infographics
  33. 33. #5 Infographics
  34. 34. #5 Infographics Good for sharing #data And creating the #buzz
  35. 35. #6 Like Gating on Facebook
  36. 36. #6 Competitions
  37. 37. #6 Competitions
  38. 38. #How am I doing?
  39. 39. #7 Blogger Outreach
  40. 40. #8 Webinars
  41. 41. #8 Webinars
  42. 42. #8 Webinars
  43. 43. #8 Webinars
  44. 44. #8 Webinars Recording #webinars develops content for website
  45. 45. we’re almost there….
  46. 46. #9 Build Engagement
  47. 47. #9 Build Engagement
  48. 48. #9 Build Engagement
  49. 49. #9 Build Engagement
  50. 50. #9 Build Engagement
  51. 51. It’s more about building a community
  52. 52. #9 Engagement Develop ways to #engage with your audience
  53. 53. #10 Boosts SEO
  54. 54. #10 Boosts SEO
  55. 55. Email: charlotte@optimumexposure.co.uk Web: www.optimumexposure.co.uk Blog: www.charlottebritton.co.uk LinkedIn: http://www.linkedin.com/in/charlottebritton Twitter: http://twitter.com/charlottebritto

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