LA Congress Social Media for Leadership Training Workshop by Charlotte McCorquodale of Ministry Training Source www.ministrytrainingsource.org

1. LA Congress 2012
KEYS TO SUCCESSFULLY
USING SOCIAL MEDIA AND
ONLINE TECHNOLOGIES
FOR MINISTRY LEADERSHIP
DEVELOPMENT
Charlotte McCorquodale, PhD
Ministry Training Source

2. How did you first hear the music?

3. Let’s chat with our neighbor…
1. Who are you, where are you from,
and what type of ministry do you
do for the Church?
2. Why did this workshop interest you
today?
3. What is one your leadership
training challenges?

4. 4
I’m I am a tech
overwhelmed junkie and
by these new want to learn
technologies! more, more!

5. Worshop Overview
Goal: To examine the present reality of social media’s
impact on learning and what tools are out there that can
be used to address leadership training challenges. We
will accomplish this by:
 discussing the difference/similarities between e-
learning, social learning, mobile learning and
online learning.
 examining briefly the evolution of e-learning, and
how to use social media technologies in an
e-learning world.
 reviewing which social media and online learning
tools are the best to use for leadership
development.

6. Is Social Media a fad?
http://www.youtube.com/watch?v=-
MWKT1xvIUU

7. 7

8. Mobile is the Needle,
Social is the Thread:
How Information Today is Woven
Into Our Lives
http://pewinternet.org/Presentations/2
012/Mar/Radiodays-Europe.aspx

9. Technological Signs of the Times

10. How many of you are on or use…
 Facebook
 Linked In
 Dropbox (or other file sharing site)
 Texting
 Google docs or Google Reader
 Have ever posted a video to youtube
 Watched a you tube video or used in
teaching

11. It’s Mobile, and there’s an app for that!

12. 12
The three Cs of the Social Web:
Collaboration,
contribution,
and community
are the order of the day
and there is a sense in
which some think that a
new 'social fabric' is
being constructed before

13. Why do we not use social media?
 Don’t know how to use the technology
 Don’t know what content to create
 Don’t have time
 Don’t have money
19 Ways NonProfits Can Use Social Media to
Connect with Donors
 http://www.youtube.com/watch?v=I0qhxej2w
dA&feature=related

14. HOW WOULD YOU DEFINE
LEARNING?

15. Learning is the process
of making meaning.
-Robert Kegan

16. Is learning today different than
in previous generations?

17. Has learning changed?
 Is it more social or
individualized?
 Is it more formal or
informal?
 Is it easier or harder?

18. Learning is a change in the learner’s
knowledge due to experience.
—Richard E. Mayer

19. The EMS of Online-Learning
 E-Learning
 M-Learning
 S-Learning
 O-Learning

20. From E-Learning and the Science of Instruction
By Ruth Clark and Richard Meyers
“E-Learning is instruction delivered
on a digital device such as a
computer or mobile device that is
intended to support learning.”

22. Learning 3.0 3.0 Technologies
Learning Technologies
LEARNING DESIGN Social Technologies
Blogs
Shareable environments
Peer networks
IM Collaborative
Tools
Wikipedia
Ubiquitous Google Docs
Tagging, del.icio.us
Devices
PDAs
Wii
iPods Simulation,
Etc.. Visualization &
Gaming
Environments
Wii for simulations
Educational gaming
Access Second Life
Gapminder
Search tools
Desktop connectivity

23. Learning with Technology
Which of these questions are most important
to you when you think of using technology to
train/form leaders/volunteers :
1. How can we use cutting-edge technology
in training?
2. How can we leverage technologies that
younger generations are using?
3. What are the best technologies for e-
learning?
4. How can we adapt technology to aid
human learning?

24. Technology-Centered
vs.
Learner-Centered

25. Motivation is
the key to all
learning!

26. What motivates adult learners?

27. 27
Multiple Tools: One Mission
Using the tools in one cohesive effort

28. E-Principles
ducate
valuate
nvision
xecute

29. 29
 Who is your audience?
 What do you need to communicate?
 What technology tools does your
audience already use?
 What technology tools do you want to
use?
 Making technology work together
These are elements of a good plan...

30. 30
What are they already using?
Start where you are:
 What types of tools are they using?
 What programs are they using?
 What are you comfortable with?
 What best suits your ministry needs
right now?

31. How do we create a culture of shared
information for forming ministry
leaders?
How do you share information now?
Here are some ways you could share
information that same information…

32. Information Sharing As Part of A
Leadership Development Strategy
 Dropbox for your team of volunteers
 Blogging
 Microblogging through Twitter or Texting
 Facebook Fan Page to share links
 Linked In to Share Links and Create
Discussion
 You Tube Account to share relevant video’s

33. E-Principles
ducate
valuate
nvision
xecute

34. Who might resist using of this
technology for training?
How do we deal with resistance?

36. Identify Next Steps
 Do you need additional education or training?
 How will you evaluate your programs in order
to determine which technologies will best
serve you?
 How do you envision technology helping you
reach your goals/objectives?
 Find your Digital Edge
 How will you plan? With whom?
 Execute!

37. We pray…
Holy Spirit, you blessed the first disciples with the power to
spread God’s love throughout the world.
Give us a new power to proclaim your word through our
own unique gifts and through the channels of
communication available to us.
Make us willing to receive that word as it enters our daily
lives.
Guide all who share the message and those who receive it,
so that all people may come to know your truth and be
renewed by your love.
We ask this through Jesus Christ, Our Lord.
Amen. (adapted from the National Catholic Communications Office)

38. Brought to you by Ministry Training Source
SOCIAL MEDIA
RESOURCE SLIDES

39. 39
Blogging
Blogs (from “web-log”):
Media Sharing
websites or portions of a website
with regular entries of
Microblogging
commentary, Direct Communication
descriptions of
events, or other materials such as
graphics or video. Entries are
commonly displayed in reverse
www.blogger.com
Social Networking
www.tumblr.com
chronological order.
Other Tools
www.wordpress.com
adapted from Wikipedia
What tools do you want to use?

40. 40
CASE STUDY:
Parent Portal Blog on
www.mccym.net allows for easy
posting of “10 minute read” articles
related to parenting, youth culture,
current topics at youth night, etc.
TIP:
If you’re looking to create a basic
website for your parish youth ministry
but you don’t have a lot of time, skill
or financial resources, a free blog
from blogspot or wordpress is a great
way to get started sharing
information!

41. 41
Microblogging
a broadcast medium in the form
of blogging. A microblog differs
from a traditional blog in that its
content is typically much
smaller, in both actual size and
www.twitter.com aggregate file size. A microblog
www.flocknotes.com entry could consist of nothing
but a short sentence fragment,
an image or embedded video.
adapted from Wikipedia

42. 42
CASE STUDY:
During NCYC 2009 we used a twitter account
to keep parents and supporters back home
updated on what we were doing in
Columbus. We also used twitter to send our
participants reflection questions and
reminders about bus pick up times & curfew.
TIP:
Twitter is a great way to send short bursts of
timely information (e.g., “youth night has
been cancelled for tonight because Chris is in
New Orleans.See you next weekend!”)

43. 43
Social Networking
an online service focused on
building and reflecting of social
networks or social relations
among people who share
interests and/or activities. A
www.facebook.com social network service
www.myspace.com essentially consists of a
representation of each user
(often a profile), his/her social
links, and a variety of additional
services.
adapted from Wikipedia

44. 44
CASE STUDY:
This year our Youth Leader Team used
Facebook to create an “event” listing for our
annual youth ministry kickoff cookout event.
They invited their friends and they were able
to see who was planning to come in advance.
TIP:
You don’t have to be the Social Networking
expert. Creating and maintaining a
Facebook or Myspace presence is a great
project for a young leader or group of young
leaders, as long as they have appropriate
adult guidance.

45. 45
Media Sharing
Sites which make it easy to
upload and share media such
as video, pictures, sound clips,
etc.
www.youtube.com
www.flickr.com
www.wingclips.com
www.keepvid.com

46. 46
CASE STUDY:
Wingclips has a free library of video clips
which you can search by topic. For example,
if you’re looking for a clip on status, Wingclips
will suggest clips from movies like Mr. Deeds
and Rudy
TIP:
If you’re going to use a clip from the internet
in a presentation you can try using a site like
www.keepvids.com to download it to your
computer. This way you don’t have to rely on
an internet connection. Just be aware of
copyright limitations.

47. 47
Direct Communication
refers to targeted
communication to or with
specific users or groups of
users (e.g., e-mail, text
messaging, etc.)
Sms Gateway
www.simplyyouthministry.com/txt.html
www.constantcontact.com

48. 48
CASE STUDY:
We use SMS Gateways to send text
message reminders to students every
week. We also use this service to
send cancelation notices and other
short pieces of information.
TIP:
Sometimes you have to send more
than you can fit in a txt message. Be
sure to follow up important e-mail
messages with a txt message
reminder to students to check their
email accounts!

49. 49
Website Creation
www.snapshotweb.com
www.ecatholicchurches.com
Collaboration Tools
www.my.dimdim.com
www.typewith.me
Communication
www.tatango.com
www.wetxt.com
www.buzz411.org
Staying Current
www.commoncraft.com
http://yptech.blogspot.com
www.switched.com
www.collidemagazine.com