2. The character on the poster is not an a list actor,
neither a celebrity. They have chosen to not use
someone who is famous to endorse their product as
it contribute to the realism factor of the film. The
audience therefore are more enticed to watch it as it
makes more believable.
The character is looking directly into the camera which
is an example of direct address. Through the use of
mise-en-scene the characters eyes are dark and the mise-
en-scene creates a shadow around them. This portrays a
sense of evil as it makes the character look as if she is
losing control. The dark eyes also connote the presence
of evil – denoting this character is evil or something is
not right about the character.
3. The character looks very serious. The eye contact
with the audience along side the straight face, invokes
the audience to feel uneasy/uncomfortable about this
character. This subverts the simplistic stereotype that
children are always happy and playing.
The image of the character is a close-up, focuses all
the attention on the character. This character is the
only person in the frame being she must be the main
character of the story.
4. The characters mise-en-scene has two black ribbons
in her hair. This immediately subverts the
hegemonic stereotype of girls being dressed in pink.
She is also wearing a red velvet collar which
connotes being owned by something/someone. The
use of red and black create a sinister image –
helping establish the horror genre. The character is
also wearing a blue pinafore this resembles the
character being stuck in the past, subverting the
stereotype of the way children dress in present
5. The lightening used is low key lightening, used to create
shadow around the eyes and jaw. The shadowing here
makes the character have a skeletal look. The high key
lightening around the figure of the character makes
changes the background colour to become a gradient of
the colour green. This not only attracts attention to the
character but it also portrays jealousy which reveals part
of the narrative of the film.
The text is mainly white with one text in red, this makes
the text stand out as it is lighter and bold against the