The document outlines the steps to develop a chatbot strategy, including understanding the brand ecosystem, creating user stories for each customer segment, designing use cases, listing necessary functionality, and creating a roadmap. It also describes how to develop chatbots by focusing on user experience, designing message flows for each use case, and double checking the design using a unique methodology. The overall process is meant to help integrate chatbots effectively into a business.
4. Brand Ecosystem
It is very important to understand all ecosystem of the Brand.
For every
product
of the
Business
5. User Story
(Blue print)
It is very important to learn customer lifecycles and all Brand touchpoints.
Под каждый
тип клиента
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6. Use Cases
It is very important to design user journeys in specific use cases.
For every
customer segment
Customer
segment 1
Customer
segment2
Customer
segment3
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8. Road map
We make prioritisation and functionality roadmap
Period
1
Period
2
Period
…
Period
N
Feature 1
Feature 2
Feature 3
Feature 4
Feature …
Feature N
All
functionality
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