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Soci al Medi a
Wor kshop

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WHO WE ARE
2014 Best Place to Work in Orlando
2013, ‘14, ‘15, ’16 Top Advertising & Social Media Agency by Business Journal
Silver & Gold in 2015 W3 Awards in Website & Email Design
Ranked as the #8 Top SEO firms in the US
Ranked as the #1 Best Website for Orange County, FL
We’re a Google Trusted Partner

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DI GI TAL MARKETI NG AGENCY

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HOW- TO
SET UP A FACEBOOK PAGE

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1. Si gn i n t o Facebook. I f you do not have an account , cr eat e
one
2. Go t o f acebook. com/ pages/ cr eat e OR cl i ck on “ Cr eat e Page” i n
t he upper r i ght dr opdown menu
HOW- TO SET UP A FACEBOOK PAGE

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Page Type
1. Sel ect a cat egor y f r om t he dr opdown menu: Co mp a ny
2. Choose t he name of your Facebook page
HOW- TO SET UP A FACEBOOK PAGE

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1. Fi l l out your Page det ai l s: About , Pr of i l e Pi ct ur e, Add t o
Favor i t es, Pr ef er r ed Page Audi ence
2. I ncl ude your phone number and addr ess wi t hi n your Facebook
page
3. You’ l l al so choose a Cust om URL f or your Facebook page. Thi s
shoul d be t he name of your Facebook busi ness page
HOW- TO SET UP A FACEBOOK PAGE

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HOW- TO SET UP A FACEBOOK PAGE
Add a pr of i l e pi ct ur e, whi ch i s t he phot o t hat appear s when
someone sear ches f or your page and i s f eat ur ed on your page.
Thi s i s al so t he i con t hat appear s when you wr i t e comment s
o Go t o your pr of i l e and hover over your pr of i l e pi ct ur e
o Cl i ck “ Updat e Pr of i l e Pi ct ur e”
o Upl oad a phot o f r om your comput er
o Take a new phot o
o Sel ect a phot o you' ve al r eady upl oaded or one you' r e
t agged i n
o Cr op your phot o and cl i ck “ Cr op and Save. ” I f you
don' t want t o cr op your phot o, cl i ck “ Ski p Cr oppi ng”
i n t he bot t om l ef t , t hen cl i ck “ Save”

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• Upl oad your “ Cover
I mage” whi ch i s t he
hor i zont al i mage t hat
appear s acr oss t he t op
of your Facebook Page
• Begi n post i ng cont ent
and i nvi t e ot her
busi nesses t o “ Li ke”
your Page
HOW-TO SET UP A FACEBOOK PAGE

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FACEBOOK

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• 1. 65 bi l l i on user s on Facebook
• Post s wi t h i mages and l i nks
have 53% mor e l i kes and 104%
mor e comment s
• Post s wi t h 200 char act er s or
l ess see 23% mor e engagement
FACEBOOK

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• Best t i me t o post : 1- 4 PM, peak
at 3 PM
• Post consi st ent l y: 3- 5 post s per
week
• Be engagi ng and humani zi ng
– Li ke, r epl y, shar e
• St ay on t op of cur r ent t r ends or
event s
FACEBOOK

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SOCI AL MEDI A FOR REAL ESTATE

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• What To Post
– Phot os of
ar ea/ nei ghbor hood/ l ocat i on
– Local Event s and News
– Li st i ngs/ New Homes
– Hi ghl i ght i ng New Homeowner s
• NOTE: Fa c e bo o k Pa g e Ad mi ns mus t
r e c e i v e c o ns e nt f r o m t he ho me o wne r
be f o r e p o s t i ng o n s o c i a l me d i a
SOCI AL MEDI A FOR REAL ESTATE

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• What Not To Post
– No per sonal i t y or t one of voi ce
– Over l y pr omot i onal cont ent
• Exampl e: Buy Now! Cl i ck Her e:
– I nappr opr i at e updat es or comment s
• Exampl es: Of f ensi ve Language, Pol i t i cs,
Rel i gi on
– Post i ng t oo f r equent l y
– Not usi ng i mages/ vi deos
– Del et i ng or i gnor i ng messages
SOCI AL MEDI A FOR REAL ESTATE

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• IMPORTANT
– Br anches ar e encour aged t o shar e
cont ent r el at ed t o t hei r l ocal
l i st i ngs, homes, and communi t i es
– For any ot her t ype of post s or
cont ent , Br anches shoul d ONLY shar e
f r om t he Cor por at e Facebook Page
• Exampl es:
– I ndust r y news and ar t i cl es
– Ti ps about St agi ng and Movi ng
– Bl og post s
– DO NOT Li ke, Shar e, or “ Tag” out si de
r eal est at e, t i t l e, or mor t gage
pages
SOCI AL MEDI A FOR REAL ESTATE

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• Bui l d your per sonal br and
– Cover i mage
– Pr of i l e pi ct ur e
– About
• Post hi gh qual i t y cont ent
r egul ar l y
• Li nk your Facebook page on
ot her si t es, bl ogs, soci al
net wor ki ng si t es, and i nvi t e
your f r i ends t o f ol l ow
FACEBOOK FOR BUSI NESS

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EXAMPLES OF CONTENT

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EXAMPLES OF CONTENT

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• What does i t mean t o Li ke somet hi ng?
– Cl i cki ng Li ke bel ow a post on Facebook i s an
easy way t o l et peopl e know t hat you enj oy
i t wi t hout l eavi ng a comment
• I f you cl i ck Li ke bel ow a busi ness’ s post :
– Peopl e who can see t he post wi l l be abl e t o
see t hat you l i ked i t
– A st or y wi l l be post ed on your Ti mel i ne t hat
you l i ked t hat post
– The busi ness wi l l get a not i f i cat i on t hat
you l i ked i t
THI NGS TO KNOW

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• To comment on somet hi ng:
– Cl i ck t he Comment l i nk under t he post or i n t he whi t e box
t hat says Wr i t e a comment
– Type your comment
– Pr ess ent er or r et ur n t o publ i sh i t
• To share a post you see on your News Feed:
– Cl i ck Shar e bel ow a post
– Cl i ck Shar e. . . i n t he dr opdown menu
– To sel ect wher e you want t o shar e, cl i ck Shar e on your own
Ti mel i ne at t he t op of t he popup menu, and choose one of
t he f ol l owi ng opt i ons:
– Shar e on your own Ti mel i ne, f r i end' s Ti mel i ne, i n a gr oup,
on your Page you manage, Shar e i n a pr i vat e message
– Ent er an opt i onal message
– Cl i ck Post
THI NGS TO KNOW

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• Page Rol es
• Ther e ar e 5
di f f er ent
t ypes of r ol es
f or peopl e who
manage Pages:
– Admi n
– Edi t or
– Moder at or
– Adver t i ser
– Anal yst
• Onl y an admi n
can assi gn
r ol es and
change ot her s'
r ol es
THI NGS TO KNOW

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• Page Rol es
THI NGS TO KNOW

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FREE soci al medi a t ool s:
•Canva
– Easy gr aphi c desi gn
– Make a Facebook cover i mage or Facebook post
•Hoot Sui t e
– #1 soci al medi a schedul i ng t ool
– Moni t or mul t i pl e pages and schedul e post s
•Fol l owerwonk
– Anal yt i cs and I nsi ght s
USEFUL TOOLS

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• Use soci al medi a t ool s f or easi er post i ng
• Engage wi t h your audi ence
• Have meani ngf ul bi os t hat show who you ar e
• Post at peak t i mes
• Keep post i mages and t ext or i gi nal and
t ai l or ed t o each pl at f or m
• Gol den Rat i o
– 30%: Own cont ent
– 60%: Cur at ed cont ent
– 10%: Pr omot i onal cont ent
OVERALL RECOMMENDATIONS

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321.236.BUZZ (2899)
www.chatterbuzzmedia.com
PRESENTATION AVAILABLE ON SLIDESHARE
www. sl i deshare. net /chat t erbuzzmedi a