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Project Report ON
Apollo tyres Ltd.
Sunny Kumar (079)
Avinash Kumar (007)
MBA sem. 2nd sec.A
Apollo Tyres Ltd is the world's 17th biggest tyre
It was founded in 1976. Its first plant was
commissioned in Perambra, Kerala.
The company now has four manufacturing units, one in
South Africa, two in Zimbabwe and 1 in Netherlands. It
has a network of over 4,000 dealerships in India.
Name Apollo tyres ltd.
Founded 1972, 42 years ago
Headquarter Gurgaon, Haryana India
Key people Onkar S kanwar (Chairman and MD)
Revenue 27.5 billion (US$2.2 billion) (2013)
History of Company
-1976 Apollo Tyres was registered.
-1977 1st plant established at Perambra, Kerala, India.
-1991 2nd plant at Limda, Gujarat, India.
-1994 Started selling tyres for 2-wheelers.
-1995 3rd plant at Kalamassery, Kerala, India.
-2006 Expanded operations outside India by acquiring
Dunlop's Africa operations.
-2008 new plant at Chennai, Tamil Nadu, India.
Vision & Mission of the company
-To become a significant player in the global tyre indusrty.
-Become a brand of choice, providing customer delight
and continuously enhancing stakeholder value.
-To be amongst the most admired companies in India,
committed to excellence
-Care for Society
-Be a Customer Obsessed Company - Customer First 24x7
-No.1 Tyre Brand in India
-Most profitable Tyre Company in India
-Motivated and Committed team for excellence in
-Be a Green Company
-The strategic factor that the company satisfies is the strength of
having a wide range of products. They must be able to continue to
maintain many products varieties and build on them efficiently.
Using R & D to overcome the problem of pasteurization as well as
satisfying growing global demand is not an easy task and hence
requires time and efficiency to meet the needs globally.
-Apollo Tyres Ltd, with its corporate headquarters in Gurgaon,
India, is in the business of manufacture and sale of tyres since its
inception in 1972. Over the years, the company has grown manifold,
establishing its footprint across the globe.
- company has manufacturing presence in Asia, Europe and
Africa, with 9 modern tyre facilities and exports to over 118
countries. Powered by its key brands — Apollo, Dunlop
(brand rights for 32 African countries) and Vredestein, the
company offers a comprehensive product portfolio spread
across passenger car, light truck, truck-bus, off highway and
bicycle tyres, retreading material and retreaded tyres.
-Apollo Tyres has plans on increasing their market share
significantly in the passenger vehicle segment in India with the
launch of the 4G range of tyres.
-The company also has ambitious plans to be a strong
contender in the global markets as well. Reiterating their focus
on the passenger vehicle tyre segment.
- Apollo Tyres is the largest producer of passenger vehicle
tyres in India with a capacity of 35000 tyres per day. In
the last one year, the company has managed to increase
their market share in the replacement tyre market from
13.5 per cent to 16 per cent. With the addition of these
three new tyres aimed at a wider market ranging all the
way from the Maruti Suzuki Alto to the Audi A4, Apollo
is definitely looking at a larger share of the passenger tyre
Human Resource Strategy
-A member of the Company’s Management Board, his
guidance has empowered Apollo to move to the next level of
-Human Resources ,the responsibility of developing robust
,human resource management systems and on Tapan Mitra's
able shoulders. He has been instrumental in establishing a
best‐in‐class performance management system, leadership
Development programmes, market‐driven compensation
structures and a host of employee welfare and engagement
activities at Apollo. People integration, especially in cases of
mergers &acquisitions, is his area of excellence.
Corporate social responsibilty
The company believes that if undertaken in the right spirit and
process, social initiatives can be a long term risk mitigator and
help manage key business and operational challenges. This
framework clearly revolves around the principle of 3 I’s i.e.
Involve, Influence and Impact stakeholders. Apollo Tyres
Foundation is the body which works dedicatedly towards
achievement of these goals.
Life at Apollo
Apollo believes in corporate success by cultivating an
atmosphere of fun and productivity in the work place at the same
time. Given the low margins of the tyre industry, the company's
biggest differentiator is its employees and their creativity —
people willing to stretch and innovate to achieve what is often
considered impossible by others!
Working with local communities — considered to be a key
stakeholder — across its manufacturing locations, is an ongoing
initiative for the company. Be it promoting vocational training,
providing support for primary and technical education or
-Wide product variety .
- Excellent Geographical coverage across Asian, European and
- Good financial position.
- Good Brand awareness about the product.
- Has manufacturing plants at India, SA, Zimbabwe and Netherlands.
-Over 4000 dealerships in India, and over 900 in South Africa.
-Low presence in latest car models.
-Low presence in two/three wheeler segment.
-Brand yet to establish itself like the market leaders.
- More tie-ups with Automobile companies as it’s mainly into B2B
- Improved Infrastructure has fuelled more and more transportation.
-Emergence of India as a hub for small car production.
-Emerging markets and improved lifestyle.
-Stiff competition from national and international brands.
-Volatility in prices and availability of raw material as india’s rubber
production is less than its demand.
-Government Policies w.r.t export duties, import duties, tax levied on
automobile industries and economic condition of nation as it determines
the sale of automobiles.