Presentation slides for CRM Final Pitch assignment for Floriade 2011 as a topic

3. Visited by
all walks of life

4. YEARLY THEMES

5. LIFE

6. MUSIC

7. ART

8. CARNIVALS

9. Floriade 2011
should demonstrate the
creativity of designing
with flowers
and the
splendour of Spring

11. To maintain brand recall of
Floriade six months after the
campaign
BUT MOST IMPORTANTLY..

12. THE FAMILIES

21. “Australia’s No. 1
venue to experience
the beginning of
Spring”

22. “The most
anticipated
flower
festival in
Australia”
“The ideal
platform to
create Spring-time
memories”

23. Please Open your
envelopes :)

25. FLORIADE 2011 THEME
“MOMENTS”

26. TEASER – IMC – POST EVENT

29. TEASER CAMPAIGN

30. During
winter

31. During
winter

32. During
winter
AMBIENT
FOR TEASER
+ CAMPAIGN
PERIOD

38. PHOTO
BOOTH?
CREATE YOUR FIRST
MOMENTS OF SPRING
HERE!

39. FLORIADE 2011

41. JAMIE DURIE
Garden
designer &
landscaper
TV PERSONALITY

42. THE
LAUNCH

43. EOS 60D TELEPHOTO
EF200mm
f/2.8L II USM
Photography competition
LEISURE PROFESSIONAL

45. To bring the photo frame to Canon
booth for family photography
Outside visitors will get discounts on
participating hotels

48. FUN
LAUGHTER CHILDREN Sharing
FUNLOVEFAMILYColours

53. Total FLORIADE visitors
Photography contest entries
digital collage submissions
WEBSITE HITS
NUMBER OF PAINTINGS SOLD
Post event blog coverage

55. ROI
EXPENDITURE
$22.7m (2009) $23.4m
ROI of 14.7%

57. LONGETIVITY
PURPOSE
FASCINATION
ANTICIPATION