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Chris Heilmann (codepo8), PNWPHP conference, Seattle, September 2017
Machine Learning,
Deep Learning,
Artificial Intelligence,
Big Data…
We live in a
post-data leak
world. We
have been
recorded and
categorised
Lots of companies
are using this data.
Some in amazing
ways, others in
shady ones.
There should not be
only a few that have
access and do
something with it.
Let’s democratise
intelligent machines
and human
interfaces.
How do we remember
and learn?
Repetition
Repetition
Comparison
Repetition
Comparison
Explanation
Repetition
Comparison
Explanation
Association
complex and
erratic leaps
we are terrible
at repetition
bored
That the
returned data is
fit for human
consumption
Where do I find a nice
restaurant around here that is
open tomorrow around lunch
time?
nice
restaurant here that is
open tomorrow around lunch
time?
Search term
nice
restaurant here that is
open tomorrow around lunch
time?
What is nice?
Search term
nice
restaurant here
tomorrow around lunch
time?
What is nice?
Search term
Location
nice
restaurant here
tomorrow around lunch
time
What is nice?
Search term
Location
Calculated time frame
Where nice
restaurant here
tomorrow around lunch
time
What is nice?
Search term
Location
Calculated time frame
Calculated result
Our current hype around
Artificial Intelligence is driven
by Sci-Fi concepts.
The age-old dream of a
ubiquitous, all-knowing
computer butler.
One that understands all
human communication quirks
and also has a delicious sense
of sarcasm.
In essence: a human, that isn’t
human but appears to be.
Which is how we set ourselves
up for failure.
Ubiquitous computing easily
becomes a nuisance when it
records without giving us the
right answers.
It is very easy to create a
creepy, annoying chat bot. We
are not forgiving with them as
we are with humans.
Artificial Intelligence
is most effective when it
enhances in the background.
Repetition
Comparison
Explanation
Association
Repetition
Comparison
Explanation
Association
What you can use AI for in
your interfaces right now:
Visual Recognition
Voice Recognition
Natural Language Processing
Emotion Recognition
Entity Recognition
Visual recognition
Visual recognition (positives)
 Automated tagging and
clustering of images
 Accessibility benefit of
automated alternative content
 Biometric login
 Automated “art direction”
 Automated moderation
Visual recognition (negatives)
 Privacy issues
 Wrong and possibly offensive
automated labeling
 False moderation and failed
moderation
 Connection / Upload latency
 Insufficiently trained models
Voice recognition
Voice recognition (positives)
 Visual impairment or no screen
 Hands-free interaction (phone,
car, headsets…)
 Faster than typing, more natural
 Magical “Star Trek” factor
Voice recognition (negatives)
 Intrusive as hell
 Disappointing error handling
 Language and accent issues
 Low sound quality or loud
surrounding
 Latency in recognition
Natural Language Processing
NLP (positives)
 Allowing humans to ask human
questions
 Proper translation of content
not word-by-word, but by
meaning
 Conversational interfaces that
keep the user engaged
NLP (negatives)
 Users are conditioned to think in
clicks and to enter keywords –
natural language feels out of
place
 Language differences are still a
problem, not all people speak
English
Emotion recognition
Emotion recognition
(positives)  Feedback channel for product
tests
 React to the most annoyed
customers first
 Find happy quotes and
customers to promote
 Navigate media by emotion
Emotion recognition
(negatives) False recognition results in
hurtful messaging
 Quality issues can result in very
wrong results
 Voice emotion recognition is still
a tough one to crack
Entity recognition
Entity recognition (positives)
 Automated tagging and cross
referencing
 Opportunity to add third party
content (Wikipedia is the classic)
 Intelligent auto-complete
Entity recognition (negatives)
 False recognition
 Language differences
 Lack of value of automated
content
You can REST easy…
You can REST easy…
You can REST easy…
https://en-gb.wordpress.org/plugins/cloudinary-image-management-and-manipulation-in-the-cloud-cdn/
Everything counts in large amounts
Repetition
Comparison
Explanation
Association
Language Understanding Intelligence Service (LUIS)
https://docs.microsoft.com/en-us/azure/cognitive-services/LUIS/Home
 Brazilian
Portuguese
 Chinese
 Dutch
 English
 French
 French
Canadian
 German
 Italian
 Japanese
 Korean
 Spanish
 Spanish
Mexican
Custom Vision Service
https://azure.microsoft.com/en-us/services/cognitive-services/custom-vision-service/
https://azure.microsoft.com/en-us/services/cognitive-services/custom-speech-service/
Custom Speech Service (CRIS)
Intelligent systems will not go
away. If anything, they’ll be
part of any platform soon.
We can own part of this and
create human interfaces for all.
Or we can hope that others
use this power only for good.
I – for one, don’t consider this
a good bet. I’d rather play and
be part of this revolution.
And so can you.
https://www.flickr.com/photos/bcymet/3356449350
https://www.flickr.com/photos/marcja/3583398125
https://www.flickr.com/photos/frogman2212/3970181993
https://www.flickr.com/photos/johnath/7356295658
https://www.flickr.com/photos/doggybytes/4194394234
https://www.flickr.com/photos/monophonicgirl/3985633864
Chris Heilmann
@codepo8

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Non-trivial pursuits: Learning machines and forgetful humans