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User Centered Design 101 An Experience Dynamics training WEB SEMINAR With Frank Spillers, MS

About Your Speaker ,[object Object],[object Object],[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User Centered Design Using user advocacy as a means to product development… Grounding requirements and design decision making in observed behavioral data . For Websites, portals, Intranets. Software, Web applications. Embedded or mobile devices, hardware products. For end-to-end experiences.

Timeline* 1997 2008 2001 2004 A lot of good post-dot com guessing…and heavy sprinkles of usability and UCD… UCD methodology has influenced every aspect of Web design and development in the past 6 years. *Note: This timeline is incomplete and is for illustrative purposes only. Sorry if we left you off!

in a UCD process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],6 Basic Steps

[object Object],[object Object],[object Object],[object Object],Let’s make a distinction

International Standards Org ,[object Object],[object Object],[object Object],[object Object],[object Object]

“ Is it possible to win with just usability?” ,[object Object],[object Object],[object Object],[object Object]

Why does UCD often look diluted, dated, misplaced or weak? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Why UCD? (Development, Business, Design benefits)

Approaches to Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business case for usability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Web 2.0 case for…(your case here) ,[object Object],[object Object],[object Object],[object Object],[object Object]

3. Development process: UCD vs. Agile vs. Waterfall

Development methods: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],UCD: -”Guerilla HCI” -User testing often -Iterative by nature -Rapid (UI) design prototyping -User test anytime

“ Fitting usability in” to Agile ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Issues with Agile

[object Object],[object Object],[object Object],Agile and UCD

4. Case Studies: User Centered Design success stories

Business Objectives ,[object Object],[object Object],[object Object]

User Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

User Attributes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tasks ,[object Object],[object Object],[object Object]

User Centered Design works better when business models align with end-products.

[object Object],[object Object],[object Object],[object Object],Distinction

5. Is UCD right for you?: Planning a UCD process for your product

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Preparing your organization

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building momentum… * * * *

UCD must evolve to meet market conditions

thank you ! 1-800-978-9183 www.experiencedynamics.com Frank Spillers, MS [email_address] ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Be sure to catch UCD 102 on March 21 st 2007 ($125 charge)

About Experience Dynamics: Experience Dynamics is a professional usability design research firm. Through its User Centered Design services, Experience Dynamics assists organizations with removing the frustration and confusion that plagues most website and software development projects. Companies benefiting from Experience Dynamics actionable usability recommendations include AutoNation, IBM, Hewlett Packard, Intel, Verizon, Microsoft, Four Seasons, Washington Mutual, Bank One, Target, Land Rover, Providence Health System and KeyBank. About Experience Dynamics web seminars: Experience Dynamics offers a recurring set of usability web seminars on hot usability topics. The web seminars provide an overview and quick review of key issues and opportunities related to best practices in usability research. The seminars are presented by Frank Spillers, MS, a recognized expert in the field of usability engineering and user experience design. Experience Dynamics seminars are complimentary and are attended by companies including Intel, Citigroup, KeyBank, The Hartford, Fujitsu, Intuit, EMC Corp, Chase, US Bank, Apple, Amazon.com, Business Objects, Mentor Graphics, GM, Toyota and others.

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