Leadership and Motivation - Service Learning Project - Vikings Helping Vikings

1. Vikings Helping Vikings
Chellsie Heil
Service Learning Project
MGMT 321
Dr. Godshalk

2. Source: https://www.facebook.com/Vikingshelpingvikingsinc

3. Strategy Diagnostic
• Headquarters and
mission
• The “right” people
• Opportunity
Image captured by Chellsie Heil from Google Earth

4. Financial Diagnostic
• Change in mission
• Need more funding
• EITC program
Source: https://www.facebook.com/Vikingshelpingvikingsinc

5. Membership Diagnostic
• 12-15 core active
members
• A lot of volunteers who
aren’t members
• Who will take over in the
future?
▫ Need for younger
members
Me and my sister at VHV Golf Tournament Dinner Summer 2013
Source: https://www.facebook.com/Vikingshelpingvikingsinc

6. Communications Diagnostic
• Lack of communications
• No organized contact lists
• Increase brand awareness by increasing
communications

7. Project – EITC Letter
• Educational Improvement Tax Credit
program
• Mission change and headquarters:
▫ Afterschool programs
▫ Leadership camps
▫ STEM programs

8. Project – EITC Business Contributors
Database

9. Recommendations
• Branding and brand awareness
• Communications
• Increasing membership
• Financial aspects
▫ EITC program
▫ Fundraisers
• June 7th festival

10. Branding and Brand Awareness
• Measure brand awareness
• Mailed survey:
▫ Why people choose to join or not join
▫ Awareness of new headquarters and
mission
▫ Likelihood of participation in afterschool
programs
• Follow up survey at later date

11. Communications
• Integrate brand into marketing and
communications
• Establish Head of Communications
position
• Consistent standards for communication
• Improve and increase communications

12. Membership
• Increase involvement
from students and young
adults
• Participative leadership
• Recruit through social
media
Source:
https://www.facebook.com/vikingshelpingvikings/photos

13. Financial – EITC program
• Send letters instead of making calls
• Ensure consistency in communications
• Raise awareness

14. Financial - Fundraising
• Increase budget and
awareness
• Fundraisers:
▫ Community scavenger hunt
▫ Pink flamingo flocking
fundraiser
▫ Ford test drive fundraiser
▫ Golf ball drop
Example of Pink Flamingo Flocking Fundraiser
Source: http://adonisautism.org/fundraisers/

15. June 7th Festival
• Lack of coordination
among volunteers
• Volunteer Coordinator
positions
• Use of directive
leadership behaviors
Source: https://www.facebook.com/vikingshelpingvikings/photos

16. What I Learned
• Difficulty in running a small non-profit
• Leaders need to be flexible
• Leadership styles don’t only apply to “business”
leaders
• Importance of developing followers

17. Sources
• Costly, D. L. & Howell, J. P. (2006).
Understanding Behaviors for Effective
Leadership (2nd ed.). New Jersey: Pearson
Education, Inc.
• http://adonisautism.org/fundraisers/
• https://www.facebook.com/vikingshelpingvikin
gs/photos
• https://www.facebook.com/Vikingshelpingvikin
gsinc