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CHELSCHAT: Inman Connect NYC 2018 Camera First Branding

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Top Tools to Build Your Camera First Brand
Chelsea Peitz, keynote speaker and author of the book Talking in Pictures shares her top visual content tools that will help you build a powerful personal brand.

Publicado en: Redes sociales

CHELSCHAT: Inman Connect NYC 2018 Camera First Branding

  1. 1. TALKING IN PICTURES Building a Camera First Branding Strategies
  2. 2. CHELSCHAT MARKETING SNAPPILY EVER AFTER Chelsea.Peitz
  3. 3. SEPTEMBER 2016
  4. 4. “REALTIMEVISUAL COMMUNICATION IS A FUNDAMENTAL SHIFT IN HOW WE SHARE OUR BRANDS"
  5. 5. “TOMORROW’S CONSUMER EXPECTS YOUTO BETHE STAR OFYOUR OWN TELEVISION SHOW”
  6. 6. “PARENTS WONDER WHY THEIR DAUGHTER IS TAKING 10,000 PICTURES A DAY. SHE’S NOT PRESERVING MEMORIES, SHE’STALKING.” Evan Spiegel, CEO Snapchat
  7. 7. MAXIMIZE SOCIAL SALES FACEBOOK VIDEO
  8. 8. WILL BE ALLVIDEO BY 2020
  9. 9. Personal Profile or Pages Analytics & Custom Creative Kit
  10. 10. Helping Creators ElevateTheir Broadcasts *Create intros & outros *Add graphics & logos *Custom reaction stickers *Data on view time *Unified inbox
  11. 11. V FLYR APP IOS & Droid $9.99 Pro
  12. 12. IOS only $2.99 INTOLIVE APP Press & hold a static image to reveal a hidden video
  13. 13. WAVE.VIDEO Facebook CoverVideos,Video Ads, Facebook Stories
  14. 14. Create Instagram Story & FacebookVideo Ads $39+/MO
  15. 15. “VIDEO CREATOR" Facebook Page template
  16. 16. https://www.facebook.com/sound/collection/
  17. 17. • 85% of videos on Facebook are watched without sound. • Captioned videos can increase view time by 12%. • 80% of users are annoyed by auto sound & feel negatively about your brand. VIEWING STATS
  18. 18. AUTOGENERATE CAPTIONS
  19. 19. $1/min 24 hr turn time
  20. 20. Get noticed & get a response by using video content FACEBOOK MESSENGER
  21. 21. Stand out in the feed & appear 5 times larger VIDEO COMMENTS
  22. 22. FACEBOOK STORIES *Autopost your Instagram Stories to Facebook Stories
  23. 23. • LIVE • STORIES
  24. 24. CREATE HIGH QUALITY INSTAGRAM STORIES
  25. 25. ADOBE SPARK Create Instagram posts & Stories with animated text IOS Incl. in Creative Cloud or $9.99/mo
  26. 26. Plan, organize & schedule your Instagram posts and Stories PLANOLY IOS & Droid $9/mo
  27. 27. INSHOT Resize & remove black bars on vertical video IOS & Droid $2.99
  28. 28. CUTSTORY Upload longer videos to Instagram Stories IOS & Droid (“storycutter”) $0.99
  29. 29. RESOURCES VISUAL *BONUS
  30. 30. TURNYOUR BLOG INTOVIDEO
  31. 31. Uses AI to “read” your words and turn them into images Free or ProVersion $49/mo
  32. 32. VIDEOSHOP IOS & Droid
  33. 33. STOCKSY.COM
  34. 34. SNAPPA.COM
  35. 35. Easily resize graphics for free *Canva for Business $10/mo
  36. 36. Create GIFS in seconds CANVA.COM
  37. 37. THE BESTTOOL OF 2018 authenticity
  38. 38. NO SALES OBJECTIONS RELATABILITY ONLY THING WE CAN SCALE THE BEST STORY WINS
  39. 39. Authenticity beats an algorithm every time
  40. 40. Chelsea.Peitz

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