1. NET•WORKING
How REALTORS® are using social networking to grow their businesses
Chelsie Foty | MAAR Member Relations & Marketing

2. SOCIAL MEDIA REVOLUTION
http://www.youtube.com/watch?v=sIFYPQjYhv8

3. BE THE EXPERT.
build relationships. connect. share.

4. BE THE EXPERT.
build relationships. connect. share.

5. PARADIGM SHIFT

6. PARADIGM SHIFT
“It’s not what you know, but who you know”
is now:
“It’s who knows you”

7. THE BIG THREE

8. THE BIG THREE

9. TWITTER
Micro-blogging
140 character “Tweets”

10. TWITTER
Micro-blogging
140 character “Tweets”

11. @MPLSREALTORS
http://twitter.com/mplsREALTORS

12. TWEET WHAT?!
http://www.youtube.com/watch?v=P6c7eyFWYIo

13. GROWING YOUR
TWITTER NETWORK
Follow others
(friends, family, clients, industry leaders, local businesses)
Keep Tweets informative & relevant
Utilize Retweets, Mentions, Hashtags and Links

15. LINKED IN
Lend yourself some credibility.

16. Linked in is a business oriented network with resume-style
profiles
Executives from all fortune 500 companies are on LinkedIn
More than 55 million registered users
(with a new member joining every second)
Make Connections: maintain a list of the contact details of
people you know, respect and trust in the business world.

17. SO I’M LINKEDIN...
NOW WHAT?
Link your public profile to your other social networking sites
Request recommendations from happy clients
Start/manage/participate in a group
Answer questions
Answer questions in the Q & A section
Show your expertise without self-promotion

20. Facebook is a giant cocktail party.
Speak as you would in any other networking scene.
Avoid:
“I’m a top producing agent! I have a listing on Main Street
and on 2nd Avenue.”

21. FACEBOOK STATS
• #6 U.S. site in terms of traffic
• 350 million active users (November 2009)
• 50% of active users log in to Facebook on a given day
• More than 2/3 of Facebook users are outside of college
• The fastest growing demographic is 35 years old & older
www.facebook.com

22. FACEBOOK STATS
• Average user has 130 friends and spends more than 55
minutes per day on the site
• More than 35 million users update their status at
least once each day
• More than 3.5 billion pieces of content are uploaded each
day (links, news stories, blog posts, photos...)
• Business Pages have created more than 5.3 billion fans
• The average user becomes a fan of 2 businesses per
month
www.facebook.com

23. US FACEBOOK USERS BY AGE
October 2009
www.insidefacebook.com

24. “SOLVE, DON’T SELL”
status updates: conversation & multimedia
building relationships vs. self promotion

25. USE MAAR’S TOOLS:
POSITION YOURSELF AS THE EXPERT

26. USE MAAR’S TOOLS:
POSITION YOURSELF AS THE EXPERT

28. Use existing media
to grow your social media network

29. Use existing media
to grow your social media network

30. FOLLOW MAAR
TWITTER: @MPLSREALTORS
FACEBOOK.COM/MPLSREALTORS
LINKEDIN GROUP: MINNEAPOLIS
AREA ASSOCIATION OF REALTORS