2. Inspiration
As an international student, the office of
international program is a place I go all the
time. Therefore, at the end of my master
degree study, I wondered was there
anything I can do for the office of
international program with what I’ve learned
in the past: design, communication,
marketing, advertising etc. Maybe I can do
a marketing kit?
3. Process…
Idea Materials Design Modification
• Research • Picture • The • 4-5
online materials necessary modifications
• Talk to • Text part: MC by Marilee
logo, MC font and Christy
Christy materials
• Use most
and relevant
• Talk to • Create fact
content appropriate
Marilee sheet
• The words and
• Agree on the • Talk to Tom
innovative suitable
outline Perry and
part: variety pictures
Christy about
• Meet client’s
layout and
the
styles request
authorization
• Easy print
issues
4. Literature Review
• In the introduction brochure, there are usually the
following sections: international studies, office of
international students, community engagement,
study abroad etc.
• On lots of universities’ websites, visitor can
download the brochure by giving the basic
information (Rensselaer). In those cases,
providing the brochure online not only gives the
visitor a chance to know the office, but also
provides the basic contact information of people
who are interested in the program
5. Target Audiences
International Students
• Would like to know the international services and activities
• How: online & brochures in campus
American Students
• Would like to know study abroad options
• Would like some ideas from the past study abroad
students’ experiences
• How: online & brochures in campus
Parents
• Would like to know the college their sons and daughters go
to
• How: brochure, postcard in the mailbox or online
Cooperators
• Would like to know the benefits the office of international
programs can bring
• How: brochure, postcard in the mailbox or online
6. Current Marketing Materials
• Website:
http://www.marietta.edu/intl/
index.html
• In front of the office, there
are brochures of other
colleges who have
relationship with MC
• A4 papers with punch pins
on the door
7. Marketing Kit
What’s included?
• Multipage brochure: introducing all the
services, activities and programs the office has
• Tri-fold brochure: low cost, small size, easy to
distribute
• Audients can download the brochures in PDF
format form the website by giving their basic info.
future development
• Multiple languages: English, Chinese, Japanese,
Korean etc. - for prospective international students
• Poster card- for mailing
• Email signature
8. 14 Pages Brochure
• Marietta College Core Value:
Internationalization
Internationaliza
tion
• International Activities Fact Sheet
• International Student Service Fact Sheet
• Mentor Family Program Fact Sheet
• Peer Partnership Program Fact Sheet
International
•
Programs Chinese New Year Celebrations
• Introduction
• Study Abroad Testimonials
• Study Abroad Stories I
•
Study Abroad Study Abroad Stories II
9. Tri- fold Brochure
Front Page Back Page
• Marietta College Core • International Activities
Value: Fact Sheet
• International Student
Internationalization
• Contact Us Service Fact Sheet
• Cover • Mentor Family Program
Fact Sheet
10. Wholesale Print Cost
Multipage Brochure Tri-fold Brochure
Qty: 500 Qty: 500
Impressions: two sided color Impressions: two sided color
Flat size: 8 ½ x 11
Flat size: 8 ½ x 11
Pages: 7 Paper weight: 100lb text
Paper weight: 100lb text gloss
gloss
Price: $123.08
Price: $788.06
Per piece $0.24617
Per piece: $ 1.57
11. Samplers Print Cost
Multipage Brochure Tri-fold Brochure
Qty: 20 Qty: 20
Impressions: two sided
Impressions: two sided
color
color
Flat size: 8 ½ x 11
Flat size: 8 ½ x 11
Pages: 7
Paper weight: 24lb text
Paper weight: 24lb text
Price: $25.00
Price: $60.00
