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Fight for the pixel. How designers and developers can work side by side.

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Fight for the pixel. How designers and developers can work side by side.

Web designers are seen as the creative spirit of the web team. They are aesthetically-oriented, eccentric dreamers. But most of all, as soon as they start to question every little thing that doesn’t make their site look “perfect”, they can be very annoying for developers and programmers to work with.

Working as a web designer can be damn stressful.
They have to design for a medium that changes every day, which is not as reliable as a printed page, and that doesn’t look the same in all browsers.
With all these important aspects to consider, designers also have to come up with colors and graphics that match a company’s values and communicate them consistently. Once they have made all this effort to put all of these elements together on one webpage, their work, which they care about and love so much, goes to the hands of a web developer with the hope that she/he will care about it in the same way.

Sometimes this magic happens, and everybody is happy: developers and designers shake hands, satisfied with their work together.
Sometimes, however, design and development take two different roads, and this is when the balance gets broken and suddenly designers and developers discover themselves as two enemies.

We can get rid of the line between designers and developers if we just think about the fact that there are no beautiful websites without an enjoyable, engaging design and there are no accessible, user-friendly websites without great development.

In this presentation, starting from the point of view of a web designer (me), you will learn about a few things that cause disagreements between designers and developers and how to overcome them in order to create a peaceful, efficient and professional relationship.

Web designers are seen as the creative spirit of the web team. They are aesthetically-oriented, eccentric dreamers. But most of all, as soon as they start to question every little thing that doesn’t make their site look “perfect”, they can be very annoying for developers and programmers to work with.

Working as a web designer can be damn stressful.
They have to design for a medium that changes every day, which is not as reliable as a printed page, and that doesn’t look the same in all browsers.
With all these important aspects to consider, designers also have to come up with colors and graphics that match a company’s values and communicate them consistently. Once they have made all this effort to put all of these elements together on one webpage, their work, which they care about and love so much, goes to the hands of a web developer with the hope that she/he will care about it in the same way.

Sometimes this magic happens, and everybody is happy: developers and designers shake hands, satisfied with their work together.
Sometimes, however, design and development take two different roads, and this is when the balance gets broken and suddenly designers and developers discover themselves as two enemies.

We can get rid of the line between designers and developers if we just think about the fact that there are no beautiful websites without an enjoyable, engaging design and there are no accessible, user-friendly websites without great development.

In this presentation, starting from the point of view of a web designer (me), you will learn about a few things that cause disagreements between designers and developers and how to overcome them in order to create a peaceful, efficient and professional relationship.

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Fight for the pixel. How designers and developers can work side by side.

  1. FIGHT FORTHE ChiaraAliotta,UntilSunday JandBeyond2013 PIXEL
  2. The strength of the team is each individual member. The strength of each member is the team. Phil Jackson, American professional basketball coach and former player
  3. STARRING and many more...
  4. MAIN CHARACTERS CONTENT CREATION and LOOK AND FEEL FUNCTIONALITY and USABILITY
  5. CONTENT CREATION and LOOK AND FEEL FUNCTIONALITY and USABILITY VS
  6. WEB DESIGNER WEB DEVELOPER
  7. ON AIR WEB DESIGNER WEB DEVELOPER
  8. ON AIR WEB DESIGNER WEB DEVELOPER
  9. ON AIR WEB DESIGNER WEB DEVELOPER
  10. ON AIR WEB DESIGNER WEB DEVELOPER
  11. ON AIR WEB DESIGNER WEB DEVELOPER
  12. ON AIR WEB DESIGNER WEB DEVELOPER
  13. ON AIR WEB DESIGNER WEB DEVELOPER
  14. The journey starts...
  15. This is the most creative part of the project and everybody is bursting with ideas for the new website. The first priority is to determine project objectives,requirements and what will make it successful.
  16. THE DESIGNER THE DEVELOPER Understand the criteria for success Conduct research Understand brand vision Be focused on effectiveness but most of all.... Individuate the best coding solution Suggest interactive features Point out execution issues Be focused on efficiency but most of all....
  17. It is design time...
  18. Based on existing corporate colours (if any), the designer will create a static mock-up of the homepage,showing exactly how the web page will look, but without any functionality yet.
  19. THE DEVELOPER THE DESIGNER Identify limits of the design Suggest alternative solutions Share your expertise but most of all.... Develop an adequate visual language Think through the interactivity Involve developers but most of all....
  20. A long night coding...
  21. The static concepts are taken and chopped up into component parts ready for coding. Using different languages,like HTML and CSS,the web developer will render the design into an interactive web page.
  22. THE DESIGNER THE DEVELOPER Check the design’s implementation Accept compromises Be available for changes but most of all.... Develop the design details Add interaction and functionality Consult the designer but most of all....
  23. Testing your patience...
  24. This stage involves running the template through many different browsers,devices and computer platforms and making sure everything works,no matter from which part of the website the visitor is coming from.
  25. THE DEVELOPER Solve technical and functional issues Report any necessary changes to the designer but most of all.... THE DESIGNER Test design consistency and general look and feel Ask developer to refine any design issues but most of all....
  26. Almost done...
  27. In this final step the web team must make sure that the site is running as efficiently as possible and that no functionality has been compromised in the migration.
  28. It is good to have an end to journey toward; but it is the journey that matters, in the end. Ernest Hemingway, American author and journalist.
  29. produced and released by UNTILSUNDAY

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