Are you getting the most from your Analytics? Are your analytics set up properly or are you new to Google Analytics? And which of your marketing activities have the most impact? In this session, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action. You'll learn how to find the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics Join us LIVE for a summit or workshop in Chicago: Find out more about our latest events at: http://digitalmegaphone.com/chicago-digital-marketing-workshops-conferences-and-summits/

1. @crestodina #DigiMegaphone
Advanced Google Analytics with
Andy Crestodina
Part 2

2. @crestodina #DigiMegaphone
Site Search Setup
Does your site have a search box?

14. See what they’re looking for!

17. @crestodina #DigiMegaphone
Analytics is useless!
Unless you make decisions and take action

18. Google Analytics Reporting

19. Google Analytics Analysis

20. Google Analytics Analysis

21. Avinash Kaushik
Occam’s Razor
If you see a data puke, then you know
you’re looking at web reporting
If you see words in English outlining actions,
then you are looking at web data analysis.

31. Turn ideas into questions.

32. Turn ideas into questions.
Find answers.

33. Turn ideas into questions.
Find answers.
Take action.

34. @crestodina #DigiMegaphone

35. @crestodina #DigiMegaphone

36. @crestodina #DigiMegaphone

37. @crestodina #DigiMegaphone
Mobile Visitors
What percentage of our visitors
are on mobile devices?

38. Audience > Mobile > Overview

40. Audience > Mobile > Overview

41. Audience > Mobile > Overview

42. @crestodina #DigiMegaphone
Are these mobile visitors less engaged?

43. Audience > Mobile > Overview

44. Audience > Mobile > Overview

45. Audience > Mobile > Overview > Bounce Rate

46. Audience > Mobile > Overview > Avg Session Duration

47. Actions
1. Check the design of landing pages
for mobile visitors
2. Create schedule for mobile testing

48. @crestodina #DigiMegaphone
Top Pages
Which are my most popular pages?

49. Content! One of the most
important reports in GA

50. Navigation Summary

51. Navigation Summary

52. Navigation Summary

54. @crestodina #DigiMegaphone
1. Add great calls to action
2. Add strong testimonials
3. Add links to your strongest content
4. Remove links to other websites
5. Polish! Add personality! Video! People!
5 Tips for Top Pages

55. Beware the “services” page...

56. The problem with multi-topic pages...

57. Analytics blind spot! ...and horrible SEO

58. Beware the testimonials page

59. @crestodina #DigiMegaphone
What are visitors on my site searching for?

60. Behavior > Site Search > Search Terms

61. Behavior > Site Search > Search Terms

62. @crestodina #DigiMegaphone
Secondary Dimensions
Add more data to any report!

63. Behavior > Site Search > Search Terms

64. Behavior > Site Search > Search Terms

65. Behavior > Site Search > Search Terms

66. Behavior > Site Search > Search Terms

73. 1. Search for each phrase yourself. Find it?
2. Your page isn’t ranking? Optimize it!
3. You don’t have a page? Create it!
4. Adjust your navigation to help visitors find
things faster
4 Tips from the Search Terms report