Marketing resources for libraries. A handout to supplement the Maximum Marketing/Minimum Investment session for the WebJunction Online Conference, 2010.
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M&M Marketing Resources
1. Maximum Marketing / Minimum Investment
Marketing Resources for Libraries
Online:
• WebJunction Marketing: http://ks.webjunction.org/marketing
• The M Word: Marketing Libraries blog: http://themwordblog.blogspot.com/
• The Librarian is In http://blogs.bcr.org/publiclibraries/
• Library Journal – Bubble Room
http://www.libraryjournal.com/blog/820000682.html?nid=4715
• Marketing-Mantra-for-Librarians http://marketing-mantra-for-
librarians.blogspot.com/
• Talking Books Librarian http://talkingbookslibrarian.blogspot.com
• Beth’s Blog: How Nonprofits Can Use Social Media
http://beth.typepad.com/beths_blog/
Paper:
Dempsey, Kathy. The accidental library marketer. 2009. Medford, NJ:
Information Today. ISBN 978-1-57387-368-0
Dowd, Nancy, Mary Evangeliste & Jonathan Silberman. Bite-sized marketing:
Realistic solutions for the overworked librarian. 2010. Chicago, IL: American
Library Association. Item Number: 978-0-8389-1000-9
List prepared by:
Janie Rutherford, Communications Specialist, State Library of Kansas,
janier@kslib.info
and
Cindi Hickey, WebJunction Kansas Coordinator, State Library of Kansas,
chickey@kslib.info