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Exclusive Travel Options in China Presented by Albert Ng World Travel Mart (WTM) November 12th 2008 Experience China Differently…
KEY MESSAGES ,[object Object],[object Object],[object Object],Experience China Differently!
THE KNOWN CHINA
85% OF FOREIGN TRAVELLERS’ NIGHTS ARE SPENT IN 20% OF CHINA’S LAND MASS * Guilin is located in Guangxi province; Chongqing is the departure point for  Yangtze River Cruises; and Xian’s famed Terracotta warriors are in Shaanxi Province Source: China Statistics Yearbook, Jan – Dec 2005 Coastal and heavily tourist-frequented provinces / municipals Sichuan Heilongjiang Jilin Liaoning Hebei Shan- dong Fujian Jiangxi Anhui Hubei Hunan Guangdong Guangxi Shanghai Henan Shanxi Hainan Inner Mongolia  Shaanxi Ningxia Gansu Qinghai Guizhou Yunnan Tibet Xinjiang Jiang- su Zhe- jiang Tianjin Beijing Taiwan Chongqing
NO WONDER THESE ARE COMMON SCENARIOS IN CHINA…  The Great Wall The Forbidden City
THE REST OF CHINA – AND ITS WORLD-CLASS SITES  Provinces with less tourism Sichuan Heilongjiang Jilin Liaoning Hebei Shan- dong Fujian Jiangxi Anhui Hubei Hunan Guangdong Guang- xi Shanghai Henan Shanxi Hainan Inner Mongolia  Shaanxi Ningxia Gansu Qinghai Guizhou Yunnan Tibet Xinjiang Jiang- su Zhe- jiang Tianjin Beijing Taiwan Chongqing Source of the world’s  greatest rivers  (Mekong, Ganges, Irrawaddy, Yellow, Yangtze) The world’s greatest  bio-diversity of plant species Himalayan  and the  Pamir  ranges Matriarchal clans  and  ethnic hill tribe The Silk Road Desert trekking  in the footsteps of  Genghis Khan Reliving the  scholar-gentry life  in China’s cities of canals Legacies of Religion:  Tibetan Buddhism and Islam NOT EXHAUSTIVE
OVER 95% OF MARKET IS DOMINATED BY  MASS TOURISM Low High Backpacker Photo-taker Exclusive luxurer Infrastructure required Spending level and service level required Low High Dominant Segment Wealthy Adventurer
EXCLUSIVE OPTIONS BEGINNING TO EMERGE WITH GOV’T EFFORTS – PROVINICIAL LEVEL Source: Yunnan University, Institute of Ecology Segments  Government effort Core protected areas Buffer area to protected area Peripheral area to protected area Economic centers Agricultural area A B C D E B C C E C D E ,[object Object],[object Object],[object Object],A A B B C D A E A A E E E A ILLUSTRATIVE
…  SITES ARE ALSO REPLICATING THIS EFFORT Private access to Chunghua Palace 乾隆花园 Evening Gala Dinner at Tai Temple Research studies at Qianlong Garden
EMERGING SUCCESSES IN PRIVATE SECTOR - HOTELS The Banyan Tree Group (Yunnan and Hainan Island) Restored hotels in Shanghai
EMERGING SUCCESSES IN PRIVATE SECTOR - SITES Wuzhen – Venice of the East Longsheng – Li’an Lodge Terraced ricefields  Crosswater Lodge (Guangdong Province) Revitalizing sites in Guangxi and Hangzhou
LUXURY CAMP OPERATED BY WILDCHINA – YUSHU  ,[object Object],[object Object],[object Object],[object Object]
HIKING ON THE WILD WALL ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Hiking and Wilderness ,[object Object],[object Object],[object Object],[object Object],UNIQUE EXPERIENCES ACROSS CHINA SAMPLE WILDCHINA PROGRAMS Cultural Wildlife and nature  ,[object Object],[object Object],[object Object],[object Object]
KEY MESSAGES ,[object Object],[object Object],[object Object],Experience China Differently!
FOR MORE INFORMATION, PLEASE VISIT US AT  WWW.WILDCHINA.COM  OR CONTACT US AT  [email_address]
OUR TRAVEL PHILOSOPHY – INSPIRE CLIENTS THROUGH UNIQUE AND MEANINGFUL EXPERIENCES 1. Unique experiences 2. Community interaction 4. Events and adventures 3. Expert guides 5. Sustainable tourism 6. Attention to detail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YUNNAN RICH AND DISTINCTIVE TOURISM RESOURCES Other views Flora and fauna Lakes and rivers Social and Art History Religion Distinctive culture Spectacular nature  Land topography Ethnic people ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Interviews ,[object Object],[object Object],[object Object]
1-DAY SAMPLE PROGRAM - EASY HIKE ON THE WILD WALL

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WTM-ChinaContact 2008 Presentation

  • 1. Exclusive Travel Options in China Presented by Albert Ng World Travel Mart (WTM) November 12th 2008 Experience China Differently…
  • 2.
  • 4. 85% OF FOREIGN TRAVELLERS’ NIGHTS ARE SPENT IN 20% OF CHINA’S LAND MASS * Guilin is located in Guangxi province; Chongqing is the departure point for Yangtze River Cruises; and Xian’s famed Terracotta warriors are in Shaanxi Province Source: China Statistics Yearbook, Jan – Dec 2005 Coastal and heavily tourist-frequented provinces / municipals Sichuan Heilongjiang Jilin Liaoning Hebei Shan- dong Fujian Jiangxi Anhui Hubei Hunan Guangdong Guangxi Shanghai Henan Shanxi Hainan Inner Mongolia Shaanxi Ningxia Gansu Qinghai Guizhou Yunnan Tibet Xinjiang Jiang- su Zhe- jiang Tianjin Beijing Taiwan Chongqing
  • 5. NO WONDER THESE ARE COMMON SCENARIOS IN CHINA… The Great Wall The Forbidden City
  • 6. THE REST OF CHINA – AND ITS WORLD-CLASS SITES Provinces with less tourism Sichuan Heilongjiang Jilin Liaoning Hebei Shan- dong Fujian Jiangxi Anhui Hubei Hunan Guangdong Guang- xi Shanghai Henan Shanxi Hainan Inner Mongolia Shaanxi Ningxia Gansu Qinghai Guizhou Yunnan Tibet Xinjiang Jiang- su Zhe- jiang Tianjin Beijing Taiwan Chongqing Source of the world’s greatest rivers (Mekong, Ganges, Irrawaddy, Yellow, Yangtze) The world’s greatest bio-diversity of plant species Himalayan and the Pamir ranges Matriarchal clans and ethnic hill tribe The Silk Road Desert trekking in the footsteps of Genghis Khan Reliving the scholar-gentry life in China’s cities of canals Legacies of Religion: Tibetan Buddhism and Islam NOT EXHAUSTIVE
  • 7. OVER 95% OF MARKET IS DOMINATED BY MASS TOURISM Low High Backpacker Photo-taker Exclusive luxurer Infrastructure required Spending level and service level required Low High Dominant Segment Wealthy Adventurer
  • 8.
  • 9. … SITES ARE ALSO REPLICATING THIS EFFORT Private access to Chunghua Palace 乾隆花园 Evening Gala Dinner at Tai Temple Research studies at Qianlong Garden
  • 10. EMERGING SUCCESSES IN PRIVATE SECTOR - HOTELS The Banyan Tree Group (Yunnan and Hainan Island) Restored hotels in Shanghai
  • 11. EMERGING SUCCESSES IN PRIVATE SECTOR - SITES Wuzhen – Venice of the East Longsheng – Li’an Lodge Terraced ricefields Crosswater Lodge (Guangdong Province) Revitalizing sites in Guangxi and Hangzhou
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. FOR MORE INFORMATION, PLEASE VISIT US AT WWW.WILDCHINA.COM OR CONTACT US AT [email_address]
  • 17.
  • 18.
  • 19. 1-DAY SAMPLE PROGRAM - EASY HIKE ON THE WILD WALL