4. 85% OF FOREIGN TRAVELLERS’ NIGHTS ARE SPENT IN 20% OF CHINA’S LAND MASS * Guilin is located in Guangxi province; Chongqing is the departure point for Yangtze River Cruises; and Xian’s famed Terracotta warriors are in Shaanxi Province Source: China Statistics Yearbook, Jan – Dec 2005 Coastal and heavily tourist-frequented provinces / municipals Sichuan Heilongjiang Jilin Liaoning Hebei Shan- dong Fujian Jiangxi Anhui Hubei Hunan Guangdong Guangxi Shanghai Henan Shanxi Hainan Inner Mongolia Shaanxi Ningxia Gansu Qinghai Guizhou Yunnan Tibet Xinjiang Jiang- su Zhe- jiang Tianjin Beijing Taiwan Chongqing
5. NO WONDER THESE ARE COMMON SCENARIOS IN CHINA… The Great Wall The Forbidden City
6. THE REST OF CHINA – AND ITS WORLD-CLASS SITES Provinces with less tourism Sichuan Heilongjiang Jilin Liaoning Hebei Shan- dong Fujian Jiangxi Anhui Hubei Hunan Guangdong Guang- xi Shanghai Henan Shanxi Hainan Inner Mongolia Shaanxi Ningxia Gansu Qinghai Guizhou Yunnan Tibet Xinjiang Jiang- su Zhe- jiang Tianjin Beijing Taiwan Chongqing Source of the world’s greatest rivers (Mekong, Ganges, Irrawaddy, Yellow, Yangtze) The world’s greatest bio-diversity of plant species Himalayan and the Pamir ranges Matriarchal clans and ethnic hill tribe The Silk Road Desert trekking in the footsteps of Genghis Khan Reliving the scholar-gentry life in China’s cities of canals Legacies of Religion: Tibetan Buddhism and Islam NOT EXHAUSTIVE
7. OVER 95% OF MARKET IS DOMINATED BY MASS TOURISM Low High Backpacker Photo-taker Exclusive luxurer Infrastructure required Spending level and service level required Low High Dominant Segment Wealthy Adventurer
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9. … SITES ARE ALSO REPLICATING THIS EFFORT Private access to Chunghua Palace 乾隆花园 Evening Gala Dinner at Tai Temple Research studies at Qianlong Garden
10. EMERGING SUCCESSES IN PRIVATE SECTOR - HOTELS The Banyan Tree Group (Yunnan and Hainan Island) Restored hotels in Shanghai
11. EMERGING SUCCESSES IN PRIVATE SECTOR - SITES Wuzhen – Venice of the East Longsheng – Li’an Lodge Terraced ricefields Crosswater Lodge (Guangdong Province) Revitalizing sites in Guangxi and Hangzhou
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16. FOR MORE INFORMATION, PLEASE VISIT US AT WWW.WILDCHINA.COM OR CONTACT US AT [email_address]