YouthSpeak is a global youth insight survey powered by AIESEC, the world's largest youth-led organization. We're launching on September 23, 2014. Join the global youth movement in activating 50,000 young people on sharing their opinions on what they care about.

1. Global Youth Insights Survey
Let your voice be heard
Let your voice be heard.

2. “The real power behind YouthSpeak is the fact that this isn’t a
survey run by one team, but the idea that this is powered by
thousands of young people around the world who want to help
create a better society today and into the future.”
!
- Gordon Ching, Global Vice President Digital Marketing
AIESEC International

3. #YouthSpeak Campaign:
September 23 - November 7, 2014.
25,000 respondents
50,000 stretch goal
125+ countries and territories
Powered by AIESEC, for youth by youth.

4. Value of Youthspeak

5. DIGITALLY ENABLED
Through the fundamental changes impacting AIESEC in 2014,
we are officially entering the digital age.
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We are transparent, accessible and completely open.
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This calls for fundamental shifts in the way we communicate
with the world. And this all begins with our understanding of
our target audience—young people.

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CUSTOMER INSIGHTS
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To stay ahead of the future, we need to understand the present
and its direction. Customer insights strengthen our ability to
make accurate decisions that align with the needs of society.
!
YouthSpeak insights acts as a telescope into the future and
present. It enables us to not guess and test, but to know exactly.
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It enables us to understand the future customer.

7. DATA-DRIVEN MARKET>IN>G
> Customer insights that power our marketing will enable us to
speak directly to the heart and soul of our customers.
!
Improved attractiveness, increased conversion rates, greater
levels of inbound traffic—this is where it all begins.
!
No more need for made-up fluff. It is time to put the data
into the marketing mix and establish our expertise in youth.
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8. B2B & B2C
Inbound
• Improved traffic from search
optimization and keywords
• Global focus on specific topics
and insights
• Clear direction in content
marketing strategy
Credibility
• Proven data from over 125
countries and territories
• 25k+ minimum respondents
• Evaluated Q&A’s from global
partners & advisors
Positioning
• Ability to see global to local insights
of youth
• Solidify our position as youth insight
experts. Understanding of
strengths and weaknesses across
regions
• Global collaboration on insights and
benchmark modern trends
Content Marketing
• Ability to utilize insights for lead
generation and thought leadership
• Improves ability to generate new
sales and digital-source contacts
• Align organization with PR and
activate our Global Youth Voice

9. YOUTHSPEAK ENABLES US TO
ENGAGE EVERY YOUNG PERSON IN
THE WORLD TO SPREAD
AWARENESS ABOUT WHAT
MATTERS TO YOUNG PEOPLE
TODAY AND INTO THE FUTURE.

10. YOUR
INVOLVEMENT

11. How to get involved
• Internal update center: www.bit.ly/YouthSpeak2020
• External website live September 23 - www.youthspeak.aiesec.org
• Join the conversation on Facebook at www.facebook.com/
AIESECYouthspeak and on Twitter @AIESEC #YouthSpeak
• Start by creating a video and telling the world what you care about!
#YouthSpeak
• See YouthSpeak on social media? Help share it and activate 50k young
people worldwide. In 2013, we got 25k respondents, let’s activate the global
youth voice
• Want to get more involved as a member of the YouthSpeak champions
group? Email gordonc@ai.aiesec.org. Be a champion to spread the word
online or offline!

12. YouthSpeak Brand

13. WE WANT YOUR PHOTOS!
Photography
Photography is an essential part of connecting the emotional and visual understanding of
the message with the audience.
!
With the focus on activating, empowering, confident, inclusive and participative — pictures
should show young people actively participating in discussion groups, conferences, public
events that display their confidence to speak up and let their voices to be heard.
!
Photography used from a branded content need to be High-definition and taken with a
focus on the people, and the environments they are in to activate their voices.
!
If you have any, upload them to our AIESEC Global flickr group
https://www.flickr.com/groups/aiesecglobalgallery/
!

14. #YouthSpeak

15. #YouthSpeak

16. #YouthSpeak

20. #YouthSpeak

21. LET YOUR VOICE BE HEARD
STARTING SEPTEMBER 23