Syllabus 2018 19

Evaluation Scheme & Syllabus
For
Bachelor of Business Administration
(B.B.A)
(Ist & IIIrd Semester)
(Effective from the Session: 2018-19)
IIMT UNIVERSITY
IIMT Nagar, ‘O’ Pocket, GangaNagarColony, Mawana Road, Meerut(U.P.)
Ph. : (0121)2793500To 507 Fax.:(0121)2793600
Website:iimtu.com

STUDY & EVALUATION SCHEME
SEMESTER 1, BBA Effective from 2018-19
SUBJEC
T CODE
SUBJECT
EVALUATION SCHEME
PERIODS INTERNAL
ASSESSMENT
EXTER
NAL
ASSES
SMENT
TO
TA
L
CRE
DITSL T P C
T
T
A
TOAT
AL
BBA-111
FUNDAMENTAL OF
MANAGEMENT
4 0 0 20 10 30 70 100 4
BBA -112
BUSINESS
ORGANISATION
4 0 0 20 10 30 70
100
4
BBA- 113
BOOK KEEPING AND
BASIC ACCOUNTING
4 0 0 20 10 30 70 100 4
BBA- 114
PRINCIPLES OF
ECONOMICS
4 0 0 20 10 30 70 100 4
BBA-115
BUSINESS
MATHEMATICS
4 0 0 20 10 30 70 100 4
BBA- 116 BUSINESS LAWS
4 0 0 20 10 30 70 100 4
BBA -117 BUSINESS ETHICS
4 0 0 20 10 30 70 100 4
FC-111
FUNCTIONAL&
COMMUNICATIVE ENGLISH
4 0 0 20 10 30 70 100 4
ECC-111
Seminar Presentation on
Industrial Visits (02)
0 0 1
25 25 0 25
1
ECC-112
University Social
Responsibility
0 0 1
25 25 0 25
1
ECC-113 Spoken Tutorial
0 0 1 25 25 0 25 1
ECC-114 Moocs (SWAYAM)
0 0 1 25 25 0 25 1
TOTAL 900 36

COURSE BBA
SEMESTER 3
SUBJE
CT
CODE
SUBJECT
EVALUATION SCHEME
PERIODS INTERNAL
ASSESSMENT
EXT
ERN
AL
ASSE
SSM
ENT
TO
TA
L
CRE
DIT
S
L T P
CT TA
TOAT
AL
BBA-
301
Human Resource
Management
4 0 0
20 10 30 70 100
4
BBA-
302 Banking System of India
4 0 0
20 10 30 70 100
4
BBA-
303
Advertising & Sales
Promotion
4 0 0
20 10 30 70 100
4
BBA-
304 Marketing Management
4 0 0
20 10 30 70 100
4
BBA-
305 Company Law
4 0 0
20 10 30 70 100
4
BBA-
306
Corporate Accounts &
Practices
4 0 0
20 10 30 70 100
4
ECC-
321
0 0 1
0 25 0 0 25
1
ECC-
322
University Social
Responsibility
0 0 1 0 25 0 0 25
1
ECC-
323 Spoken Tutorial
0 0 1 0 25 0 0 25
1
ECC-
324 Moocs (SWAYAM)
0 0 1 0 25 0 0 25
1
Total 700 28

Paper Code: BBA – 111 Course Credit: 04
FUNDAMENTALS OF MANAGEMENT Total Lectures: 40
Course Objectives:
1. Understand the basic concepts and principles in management
2. Understand the concepts of basic structure of organization and their working.
3. Understand the concepts of leadership, motivation and communication.
Unit I: Management
Introduction, Concepts, Objectives, Nature Scope and Significance of Management, Evolution of
Management thought, Contribution of Taylor, Weber and Fayol in Management..
Unit II: Planning
Concept, Objectives, Nature, Limitation, Process of Planning, Importance, Forms, Techniques and Proces s of
Decision Making.
Unit III: Organizing
Concept, Objectives, Nature of Organizing, Types of Organization, Delegation of Authority, Authority and
Responsibilities, Centralization and Decentralization Span of Control.
Unit IV: Directing
Concept, Principles and Techniques of Directing and Coordination, Concept of Leadership – Meaning,
Importance, Styles, Supervision, Motivation Communication.
Unit V: Controlling
Concept, Principles, Process and Techniques of Controlling, Relationship between Planning and Controlling.
Skill Development:
(These activities are only indicative, the faculty members can innovate)
Employable Skills Measuring tools
Systematic approach to management Case study
Principles of management Theories and case studies
Course Outcomes:
 Analysis of system approach to management.
 Analyze leading ship qualities and motivation theories.
 Develop an understanding of all business principles.
SuggestedReadings:
1. Griffin, R. W. (2008), Fundamentals of Management,HMC, Boston,USA.
2. Gupta, M. (2009), Principlesof Management,PHI Learning Pvt. Ltd, New Delhi, India.
3. Pathak, J.P. (2015), Fundamentalsof Management, Vikas Publishing House Pvt. Ltd, New Delhi, India.

BUSINESS ORGANIZATION Total Lectures: 40
Course Objectives:
 Understand the basic concepts in commerce, trade and industry. He will be exposed to modern business world.
 Understand modern business practices, forms, procedures and functioning of various business organizations.
Unit I: Business Organization
Meaning and definition of business essentials & scope of business classification of Business Activities,
Meaning, Definition, Characteristics and objectives of Business Organization, Evolution of Business Organization,
Modern Business, Business and Profession.
Unit II: Business Unit
Establishing a new Business Unit. Meaning of Promotion, Features for Business, Plant Location, Plant Layout &
Size of business unit.
Unit III: Forms of Business Organization
Sole Proprietorship, Partnership, Joint Stock Companies and Co-operative Societies.
Unit IV: Business Combination
Meaning, Causes, Objectives, Types and Forms Mergers, Takeovers and Acquisitions.
Unit V: Business Finance
Financial need of Business methods & sources of finance. Security Market, Money Market, Study of Stock
Exchange & Securities and Exchange Board of India.
Skill Development:
Setting the business Organization Case study
Plant Location & Layout Industrial Visits
Various combinations Daily Newspaper readings
Course Outcomes:
 Analysis of proper plant location and layout.
 Analyze business plans.
 Develop an understanding of Business Forms and combinations.
SuggestedReadings:
4. Prakash, O (2012), Business Organization,Allied Publishers, New Delhi, India.
5. Sherleker, S.A. (2007), Modern Business Organisation and Management: Systems-based Contingency
Approach to the Organisation and Management of Business (Fifth Edition,Reprint) , Himalaya Publishing
House, New Delhi, India.
6. Tulsian P.C. & Pandey, V. (2008), Business Organisation & Management,Pearson Education, New Delhi,
India.

Book Keeping and Basic Accounting Total Lectures: 40
Course Objectives:
After studying this course,you should be able to:
 To introduce students toAccounting, stressing its importance in today’s business world;
 Explainandapplyaccountingconcepts,principles andconventions;
 Recordbasic accountingtransactions andprepare annualfinancialstatements; and
 Analyze, interpret andcommunicatetheinformationcontained in basic financial statementsandexplainthelimitations ofsuch
statements.
Unit-I: Overview of Book Keeping and Accounting
Meaning, Process, Importance and Limitations of Book- Keeping and Accounting,Basic terminology of
Accounting,Subsidiary Books of Accounts,Difference between Accounting and Book- Keeping, Various Users of
Accounting Information, Accounting Principles, Conventions and Concepts .
Unit-II: Mechanics of Accounting
Accounting Equations and their computation, Dual Aspects of Accounting., Golden Rules of Debit and Credit,
Preparation of Journal, Cash Book - Types of Cash Book, Ledger Posting and Trial Balance- Methods of Preparation
of Trial Balance.
Unit-III: Accounting Errors
Rectification of Errors, Types of Errors, Use of Suspense Account, Bank Reconciliation Statement: Introduction,
Need, Importance and Steps.
Unit-IV: Valuation of stocks, Depreciation and Reserves & Provision
FIFO and LIFO Method,Depreciation : Meaning, Need, Accounting Treatment of Depreciation with Written Down
Value Method and Straight Line Method.
Unit-V: Financial Statements
Income and Position Statement, Preparation of Trading, Profit and Loss Account and Balance Sheet with
Adjustment Entries. Classification of Revenue and Capital Expenditures.
Skill Development:
Ability to understandBookKeepingandAccounting Practical Problems andAssignments
Ability to recognize the transactions of a/c andprepare the
basic books of accounting.
Practical Problems andAssignments
Ability to prepare the stock Practical Problems andAssignments
Ability to prepare final accounts Practical Problems andAssignments
Course Outcomes:
 Develop and understand the nature and purpose of financial records.
 Develop the ability to use the fundamental accounting equation to analyze the effect of business
transactions.
 Develop the ability to use a basic accounting systemto create (record, classify, and summarize) the data
needed to solve a variety of business problems and to prepare final accounts.
 Develop the ability to use accounting concepts,principles.
SuggestedReadings:
 Grewals T.S. & S.C. Gupta (2016), Introduction to Accountancy (7th Edition),New Delhi, India: S.Chand.
 Jain S.P. & KL Nagarng(2014), Financial Accounting (6th Edition),Gazibad, UP, India: Kalyani Pub.
Gupta R.L. & Radhaswamy M.(2018),Advance accountancy (13th Edition),New Delhi, India: S.Chand.

PRINCIPLES OF ECONOMICS Total Lectures: 40
Course Objectives:
 To familiarize students with the basic concepts of microeconomics.
 To understandthe effect of microeconomics principles on the business decisions.
Unit I: Economics
Definition, Nature, Scope and Limitation of Economics as an art or Science, Microeconomics Vs Macroeconomics,
Relevance of Economics in Business Management, Utility analysis, Marginal Theory of utilities and Equi-Marginal
theory of utility.
Unit II: Demand
Meaning of Demand. Demand theory and objectives, Demand Equilibrium and Consumer Surplus. Price, Income
and substitution effect.
Unit III: Production
Meaning and Analysis of Production Function. Laws of Production, Laws of increasing Returns and Laws of
Constant Returns. Equal Product Curves and Producer Equilibrium.
Unit IV: Market
Market Analysis, Nature of Market, Types of Markets and their characteristics, Pricing under different Market
Structures, Perfect Monopoly, Oligopoly and Monopolistic Completion. Price Discrimination under Monopoly
Competition.
Unit V: Factor Pricing
Theories of Factor Pricing, Factor Pricing v/s Product Pricing. Theories of rent theories of interest theories of wages
theories of profit, Concept of profit maximization
Skill Development:
Analysis and Forecasting Demand Case studies and numerical.
Cost, Revenue , Profit analysis Curves and Case studies.
Course Outcomes:
 Analysis of demandsupplyandelasticity.
 AnalyzingCost,Revenue andProfit curves.
 Develop an understandingof economic theories.
SuggestedReadings:
7. Mankiw, N. G. (2012), Principlesof Microeconomics,South Western learning USA.
8. Tewari, D.D. (2003), Principlesof Microeconomics, New Age Pvt. Ltd., New Delhi, India.
9. Arnold, R.A. (2008), Microeconomics, Thomson South Western ,USA.


BUSINESS MATHEMATICS Total Lectures: 40
Course Objective:
 To create a betterunderstandingof Mathematical concepts in solvingbusiness relatedproblems.
 The course serves as a goodfoundation for furtherstudy in management, accounting,marketingandfinance.
Unit I: Matrix
Introduction, Square Matrix, Row Matrix, Column Matrix, Diagonal Matrix, Identity Matrix, Addition,
Subtraction & Multiplication of Matrix, Use of Matrix in Business Mathematical Induction.
Unit II: Matrix
Rank of Matrix, Inverse of Matrix, Solution to a system of equation by the adjoin matrix methods & Gaussian
Elimination Method.
Unit III: Commercial Mathematics
Percentage, Ratio and Proportion, Average, Mathematical Series-Arithmetic, Geometric and Harmonic, Simple
Interest and Compound Interest.
Unit IV: Set theory
Notation of Sets, Singleton Set, Finite Set, Infinite Set, Equal Set Null Set, Subset, Proper Subset, Universal Set,
Union of Sets, Inter-section of Sets, Use of set theory in business, Permutation & Combination.
Unit V: Differentiation and Integration
Maxima and Minima in Differentiation, Application of Differentiation & Integration in Business (No proof of
theorems. Etc)
Skill Development:
Matrix & Set Theory Business cases
Commercial Mathematics Sums practice
Differentiation & Integration Business practices and basic formulae based
sums practice
Course Outcomes:
 To understandthe concept ofMatrixandset theory.
 To understandthe commercial mathematics.
 To understandthe differentiation andintegration.
SuggestedReadings:
1. Trivedi, K. (2011), Business Mathematics, Pearson Educational Publishers, New Delhi, India.
2. Mariappan, P. (2015), Business Mathematics (15th
Edition),Pearson Educational Publishers, New Delhi,
India.
3. Sharma, J.K. (2012), Business Mathematics Elements of Merchantile Law , Ane Books Pvt. Ltd.

BUSINESS LAWS Total Lectures: 40
Course Objective: The objectiveof this course is toprovide thestudents the basic knowledge of the provisions of various Acts related
to business and management.
Unit I: Indian Contract Act
Definition and essentials, Contract, agreements, Offer & Acceptance Consideration, Capacity of parties Free
Consent, Performance of Contracts, Terminal of Contract, Consequence and Remedies of Contract terminal.
Unit II: Special Contracts
Contingent Contract, Implied Contracts, Quasi Contract, Indemnity Contract, Guarantee Contract, Bailment, Lien,
Pledge Contract, Agency Contract.
Unit III: Sales of Goods Act
Sale contract - Definition, Features, Formation of Contract Contents of sale contract - Goods, Price, Condition and
Warranty, Ownership of goods and transfer, Performance of sale contract, Delivery, Rights of unpaid sellers,
Auction Sale.
Unit IV: Indian Partnership Act
Definition and Nature of Partnership, Partnership Deed, Mutual and Third parties relation of Partners, Registration
of Partnership, Dissolution of Partnership.
Unit V: Negotiable Instruments Act
Definition Features Types Negotiation and Endorsement of Negotiable Instruments,Difference b/n bills of exchange
& promissory note,endorsement.
Skill Development:
Agreement & Contract understanding Practical Documentation of the same.
Partnership understanding Case studies.
Negotiable instruments study Practical situation & documents study
Course Outcomes:
 Understandthe contract, agreements etc.
 Understandingthe partnershipacts andits requirements.
 Understandvarious negotiable instruments.
SuggestedReadings:
1. Sheth, T. (2012), Business law, Pearson Educational Publishers, New Delhi, India.
2. Ashcroft,J. (2005), Law for Business (15th
Edition),South Western Publication, USA.
3. Kapoor, D (1983), Elements of Merchantile Law (First edition,Reprint),Sultan Chand & Sons,New Delhi,
India.

BUSINESS ETHICS Total Lectures: 40
Course Objectives:
 To understandbusiness ethics concepts andtheir applications in domesticandinternational business situations.
 To understandandappropriatelyapplyethicalpractices.
 To developthe abilitytodeal with unethical practices in organizations.
 To developthe abilitytoimprove the corporate culture.
Unit I Business Ethics
An overview-Concept, nature, evolving ethical values,Arguments against business Ethics.
Unit II Work life in Indian Philosophy
Indian ethos for work life, Indian values for the work place, Work-life balance.
Unit III Ethics and Corporate Excellence
Relationship between Ethics and Corporate Excellence, Corporate Mission Statement, Code of Ethics,
Organizational Culture, Total Quality Management.
UNIT IV Wealth Management
Gandhian Philosophy of Wealth Management, Philosophy of Trusteeship,Gandhiji’s Seven Greatest Social Sins.
Unit V Corporate Social Responsibility:
Social Responsibility of business with respect to different stakeholders, Arguments for and against Social
responsibility of business,Social Audit.
Skill Development:
Basic understanding ofethical concepts Discussion and Assignments
Ethical, legal, cultural and global issues Discussion and Assignments
Understanding of corporate culture Discussion and Assignments
Course Outcomes:
 Apply business ethics concepts tomake students toknowgoodandbad.
 Develop understandingof ethical issues.
 Developingbetter understandingofcorporateculture andfunctioning.
SuggestedReading:
1. Fernando, A. C. (2006), Business Ethics, Pearson Education Pvt. Ltd. New Delhi, India.
2. Sharp, D. J. (2006), Cases in Business Ethics, Sage Publications India Pvt. Ltd.., New Delhi, India.
3. Shaw, W. (2008), Business Ethics, Thomson South Western ,USA.
4.

For
(B.B.A)
(IInd
Semester)
(Effective from the Session: 2018-19)
IIMT UNIVERSITY
IIMT Nagar, ‘O’ Pocket, Ganga Nagar Colony, Mawana Road, Meerut (U.P.) Ph. : (0121) 2793500 To
507 Fax.: (0121) 2793600
Website: iimtu.com

SEMESTER 2, BBA Effective from 2018-19
SUBJEC
T CODE
SUBJECT
EVALUATION SCHEME
PERIODS INTERNAL
ASSESSMENT EXTER
NAL
ASSES
SMENT
TOT
AL
CRED
ITS
L T P C
T
T
A
TOATA
L
BBA-
201
BUSINESS
COMMUNICATION
4 0 0
20 10 30 70 100
4
BBA-
202
BUSINESS STATISTICS
4 0 0 20 10 30 70
100
4
BBA-
203
BUSINESS ENVIRONMENT
4 0 0 20 10 30 70 100 4
BBA -
204
FAUNDAMENTALS OF
COMPUTERS
4 0 0 20 10 30 70 100 4
BBA -
205
INDIAN ECONOMY
4 0 0 20 10 30 70 100 4
BBA -
206
ORGANIZATION
BEHAIVIOUR
4 0 0 20 10 30 70 100 4
FC-211
Functional & Communicative English-
II
3 0 0 20 10 30 70 100 4
ECC-211
Industrial
Visit/Seminar/Presentation on
the report of visits
0 0 1
25 25 25
1
ECC-212 University Social Responsibility 0 0 1 25 25 25 1
ECC-213 Spoken Tutorial Certification 0 0 1 25 25 25 1
ECC-214 Moocs/ SWAYAM 0 0 1 25 25 25 1
TOTAL 800 32

Paper Code: BBA – 201 Total Credits:04
BUSINESS COMMUNICATION Total Lectures: 40
Course Objectives:
To understand business communication strategies and principles for effective communication in domestic and
international business situations.
To understand and appropriately apply modes of expression, i.e., descriptive, expositive, narrative, scientific, and
self-expressive, in written, visual, and oral communication.
To develop the ability to research and write a documented paper and/or to give an oral presentation.
To develop the ability to communicate via electronic mail, Internet, and other technologies for presenting business
messages.
Unit I: Introduction of Communication:
Meaning, Objectives, importance of Business Communication, Types of Communication, Communication model
and Process, Barriers & gateway in communication, Principles of Communication- 7C’s of communication
Unit II: Oral & Written Communication:
Oral Communication- Meaning, Advantages & Disadvantages of Oral Communication, principles of successful oral
communication, two sides of effective oral communication
Written Communication- Meaning, Advantages & Disadvantages, Importance of writing skills, types of writing,
clarity in writing, purposes of writing, principles of effective writing skills, Writing resume and Letter or
application.
Unit III: Non-verbal Communication:
Principles of Oral Presentation Factors affecting Presentation, effective Presentation Skills. Body Language, Para
Language, Effective Listening, Interviewing skill
Unit IV: Business Letters and Reports:
Business Letters: Meaning & types of Business Letters, essential characteristics of a good business letter, structure,
layout and drafting of a business letter.
Business Reports: Meaning, characteristics of a good report, style of writing reports, types of reports, steps in
writing a report.
Unit V: Modern Forms of Communication:
International Communication, Cultural Sensitiveness and Cultural Context, Writing and Presenting in International
Situations, Role of Information Technology: Internet, Email, Video Conferencing, Multimedia, E- Commerce.
Skill Development:
Basic communication and comprehend
techniques.
Practical and case study
Ethical, legal, cultural and global issues Case studies only
Effective writing. Assignments
Course Outcomes:
Apply business communication strategies and principles to prepare effective communication for domestic and
international business situations.
Analyze ethical, legal, cultural, and global issues affecting business Communication.
Develop an understanding of appropriate organizational formats and channels used in business communications.
Developing effective verbal and non verbal communication skills.
SuggestedReadings:
Sinha, K.K. (2012), Fundamentals of Business Communication, Taxmann Publications Pvt. Ltd., New Delhi, India.
Bhende, D. S., Pradhan, H. & Thakur, V. (2003), Business Communication, Himalaya Publishing House, New
Delhi, India.
Sehgal, M.S. & Khetrapal, V. (2006), Business Communication (First edition, Reprint), Excel Books, New Delhi,
India.

BUSINESS STATISTICS Total Lectures: 40
Course Objectives:
Learning the different basic concept / fundamentals of business statistics.
Understand about the practical application of various concepts.
Discuss about the importance of measures of Descriptive statistics which includes Measures of Central Tendency,
Measures of Dispersion, Index Numbers, Correlation and Regression analysis, and their implication on Business
performance.
Understand the concept of Probability and its usage in various business applications.
Learn how to apply the Concept of Business Statistics in daily life.
Unit I: Introduction of Statistics:
Concept, scope,functions & limitations of Statistics
Collection and Presentation of Data: Statistical data – Primary and Secondary; Methods of collection of Primary
data; Presentation of Data– Textual, Tabular and Diagrammatic form (Line chart, Bar chart, Pie chart, Histogram,
Frequency polygon and Ogive); Frequency distribution.
Unit II: Central Tendency:
Mean, Medium, Mode,Measures of Dispersion: Range, Quartile Deviation, Mean Deviation and Standard
Deviation, Measures of Skewness & Kurtosis.
Unit III: Correlation:
Significance of Correlation, Types of correlation, Simple correlation, Scatter Diagram method, Karl Pearson
Coefficient of Correlation. Regression: Introduction,Regression lines, and Regression Equation & Regression
coefficient.
Unit IV: Probability:
Concept, Events, Addition Law, Conditional Probability, Multiplication Law & Baye’s theorem [Simple
numerical], Probability Distribution: Binomial, Poisson and Normal.
Unit V: Index Numbers:
Meaning & Definition, Uses, Classification, Construction of Index Numbers, Methods ofconstructing Index
Numbers, Simple Aggregative Method,Simple Average of Price Relative Method,Weighted index method, Fisher’s
Ideal method.
Skill Development:
Calculation of Basic Statistic , Correlation etc Practical and case study , Numerical
Generation of Index Numbers Assignments and Numerical.
Course Outcomes:
Interpret examples of methods for summarizing data sets,including common graphical tools (such as box plots,
histograms) and summary statistics (such as mean, median, mode, variance and IQR).
Demonstrate an understanding of the basic concepts of probability and random variables.
Taking managerial decision and applying the concept of business analysis.
To develop practical understanding ofvarious statistics concept.
SuggestedReadings:
Agarwal, B.L. (2006), Basic Statistics (Fourth Edition), New Age International (P) Ltd., New Delhi, India.
Bhardwaj, R.S. (2008), Business Statistics (Second Edition), Excel Books, New Delhi, India.
Gupta, C.B. (2010), An Introduction of Statistical Methods (Seventeenth Edition), Vikas Publishing House Pvt. Ltd.,
New Delhi, India.

BUSINESS ENVIRONMENT Total Lectures: 40
Course Objectives:
The basic objective of this course is to familiarize the students with the nature and dimensions of evolving business
environment in India and its effects on managerial decisions.
To promote basic understanding on the concepts ofBusiness Environment and to enable them to realize the impact
of environment on Business.
The provide knowledge about the Indian and international business environment.
Unit I: An Overview of Business Environment:
Concept, Significance, Components of Business environment, Types of Business environment: External, Internal,
Micro & Macro Environment, Factor affecting Business Environment, Process and limitations of environmental
analysis.
Unit II: Socio-Cultural & Political Environment:
Nature and impact of culture on business,culture and globalization, social responsibilities of business.Business and
society,social audit, business ethics and corporate governance.
Functions of state, economic roles of government, government and legal environment. The constitutional
environment, rationale and extent of state intervention.
Unit III: Economic Environment:
Nature of Economic Environment. Economic factors-growth strategy,economic planning, nature and structure of
the economy. Economic policies, Role of Government in Regulation and Development of Business; Monetary and
Fiscal Policy; EXIM Policy, FEMA
Unit IV: Economic Systems:
Capitalism, Socialism, Communism, Mixed Economy, Public Sector & Private Sector, Overview of International
Business Environment, Trends in World Trade: WTO- Objectives and role in international trade.
Unit V: Industrial Policy:
Its historical perspective (In brief), Trends and Issues,Consumer Protection Act and Competition Laws.
Skill Development:
Environmental Scanning Practical and case studies
Course Outcomes:
Understand the concept, Significance and changing dimensions of Business Environment.
Identify various types of Business Environment and tools for scanning the environment.
Gain insight on role of economic systems,economic planning, government policies, public sectorand development
banks, economic reforms, liberalization and its impact on business.
Appreciate the importance and impact of changing laws and regulations on business firms.
Learn about the emerging dimensions in socio-cultural environment and its relevance for a business firm.
Understanding the importance of multinational corporate, foreign collaboration and international institute in
business.
SuggestedReadings:
Aswathappa,K. (2000), Essentials of Business Environment, Himalaya Publishing House, New Delhi, India.
Cherunilam, F. (2000), Business Environment - Text and Cases (12th
edition),Himalaya Publishing House, New
Delhi, India.
Dhingra, C. (2003), The Indian Economic Environment and Policy (17th edition), S Chand & Company Pvt. Ltd.,
New Delhi , India.

FUNDAMENTALS OF COMPUTERS Total Lectures: 40
Course Objectives:
This is a basic paper for Business Administration students to familiarize with computer and it’s applications in the
relevant fields and exposes them to other related concepts ofIT.
It also makes the students well versed with MS – Office and Internet techniques.
UNIT-I: Basics of Computer and its evolution:
Evolution of computer, Data, Instruction and Information, Characteristics of computers, Various fields of
application of computers, Various fields of computer(Hardware, Software, Human ware and Firmware), Advantages
and Limitations of computer, Block diagram of computer, Different Generation of computers (I to V), Relationship
between Software & Hardware, Data Representation: Different Number System (Decimal, Binary, Octal and
Hexadecimal) and their inter conversion (Fixed Point only),
UNIT-II: Input and Output Devices (Functions Only):
Keyboard, Mouse,Joystick, Digitizer, Scanner, MICR, OCR, OMR, Light Pen, Touch Screen, Bar Code Reader,
Voice Input Device, Monitor and it’s type(VGA, SVGA and XGA), Printer and it’s type (Impact and Non-Impact
with example), Plotter
UNIT-III: Computer Memory:
Primary Memory (ROM and it’s type – PROM, EPROM , EEPROM , RAM) Secondary memory-SASD, DASD
Concept, Magnetic Disks- Floppy disks, Hard disks, Magnetic Tape, Optical disks- CD ROM and it’s type (CD
ROM, CD ROM-R, CD ROM-EO, DVD ROM, Flash Memory
UNIT-IV: Operating System Concept:
Introduction to operating system; Function of OS, Types of operating systems,Booting Procedure, Start-up
sequence, Details of basic systemconfiguration, Important terms like Directory, File, Volume, Label, Drive name,
Translator, Compiler, Interpreter, Assembler.
UNIT-V: Concept of Data Communication and Networking:
Networking Concepts,Types of networking (LAN, MAN and WAN), Transmission Media, Mode of Transmission
(Simplex, Half Duplex, Full Duplex), Internet, Introduction to Word Processorand Spreadsheets.
Skill Development:
Basic Knowledge and working of Computers. Practical lab & Workshop.
MS office Practical lab & Assignments.
Internet & Networking Practical lab & Workshop.
Course Outcomes:
Familiarize with the basic working and knowledge of computers.
Prepare the Word documents, Excel files and Ppt. Presentations.
Familiarize with basic networking and internet techniques.
Suggested Readings:
Rajaraman, V. & Adabala, N. (2015), Fundamentals of Computers (Sixth Edition),PHI Learning (P) Ltd, New
Delhi, India.
Sinha, P. K. & Sinha, P. (2004), ComputerFundamentals (Fourth Edition,Reprint), BPB Publication, New Delhi,
India.
Arora, A. (2015), Computer Fundamentalsand Applications, Vikas Publishing House (P) Ltd, New Delhi, India.

INDIAN ECONOMY Total Lectures: 40
Course Objectives:
A clear understanding of the key concepts and ideals of functioning of Indian Economy.
A set of useful analytical skills, tools and techniques for analyzing Indian Economy.
To provide a basic understanding of the nature of the policies formulation and their implementation.
To encourage students to think critically and analytically.
The ability to identify critical issues and design appropriate courses of action.
UNIT 1: Structure of Indian Economy:
Meaning of Economy, Concept of economic growth & development, characteristics of Indian economy, Concept of
Human Development Factors affecting economic development, changes in occupational structure in India.
UNIT 2: Historical Perspective & Problems in Indian economy:
Indian economy in Pre & Post Independence period: Economy on eve of independence ( challenges & features),
economy in post independence India ( Challenges & Features), An overview of Economic resources of India,
Economic problems: Population, Poverty, inequality, Parallel economy, Unemployment, Balanced Regional
development , Low capital formation & Industrial Sickness.
UNIT 3: Planning & Economic development of Indian economy:
Economic Planning in India: Objectives, Critical evaluation of five year plans, Nehruvian socialist economy,Niti
Ayog , industrial policy 1991, New Manufacturing policy , Agriculture Policy , Effect of Globalization on
Industries,Government Budgeting: Budget terminology, Types of Budget, Benefits of Budgeting, Flaws in
budgeting process,Budget analysis, Merger of Railway & General Budget.
UNIT 4: Indian Economy- Investment Model & Emerging Issues:
Investment Models: Measures of investment, factors affecting investment, Classification of Investment (FDI,
Venture Capital, Angel Investors & Start-ups, M&A), Investment Models, Role of State, PPP , Savings &
Investment Trends,Portfolio Investment & Foreign Institutional Investment, Role of Development Banking.
UNIT 5: Indian Economy & Foreign Trade:
Concept, Significance, Foreign exchange reserves,Balance of Payment, Balance of Trade, Export- Import Policy,
Foreign exchange management act (FEMA), Export Promotion & Qualitative restrictions, GATT, TRIPS, TRIMS.
Skill Development:
Employable Skills Measuring Tools
Ability to understand economic conditions Assignment + Presentation
Ability to design policies Assignment + Presentation
Ability to understand the implementation process Assignment + Presentation
Course Outcomes:
Formulate plans and strategies for economic development of the country.
Develop plans to achieve higher GDP growth rate.
Develop powers of economic decisions.
Evaluate and revise programs and procedures in order to achieve organizational goals;
Consider the important issues of economic growth process;
SuggestedReadings:
Datt, G. & Mahajan, A. (2013), Indian Economy (67th
Edition),S Chand & Company (P) Ltd., New Delhi, India.
Puri, V.K. (2017), Indian Economy: Its Development Experience , Himalaya Publishing House, New Delhi, India.
Mishra, S.K. (2005), Indian Economy, Himalaya Publishing House, New Delhi, India.

ORGANIZATION BEHAIVIOUR Total Lectures: 40
Course Objectives:
To provide an understanding of basic concepts,theories and techniques in the field of human behavior at the
individual, group and organizational levels.
To enhance the understanding ofthe dynamics of interactions between individual and the organization.
To facilitate a clear perspective to diagnose and effectively handle human behavior issues in Organizations.
Unit I: Introduction to OB:
The meaning of OB, The Economic, Social and Psychological foundation of organizational behavior, Attitude:
Components, functions and changing attitudes; Personality: Concept, Types and Theories of Personality
Unit II: Foundation of Group Behavior:
Meaning, types,group dynamics, theories of group formation, Group Norms, Group Cohesiveness,Group Think and
Group Shift, Stages of group development, Group Processes and Decision Making, Meaning of Interpersonal
Behaviour & Interpersonalskills, Analysis of InterpersonalRelationship: Transactional Analysis,Johari Window.
Unit III: Motivation:
Concepts,Meaning & definition, Need (Maslow and Herzberg), Contemporary theories of Motivation: Expectancy
theory, Equity theory,Empowerment and economic incentives as motivational tools.
Leadership: Meaning, types of leaders and leadership styles,traits and qualities of effective leader, trait theory, LSM
– Leadership Situational Model.
Unit IV: Organizational Power and Politics:
Concept, Sources of Power, Nature of organizational politics, Distinction between Power, Authority and Influence,
Negotiation process.
Unit V: Organization Culture:
Organizational Culture- Concept, Functions,Socialization; Creating and sustaining culture, managing across
Cultures; Empowerment and Participation.
Skill Development:
Employable Skills Measuring Tools
Basic nature and design of organization. Role Plays and organization visit.
Solving organizational problems Case studies
Behavior of individuals and groups Assignments and GD’s.
Course Outcomes:
Comprehending the nature, functioning and design of organizations as social collectives.
To evaluate the reciprocal relationship between the organizational characteristics and managerial behavior
Develop practical insights and problem solving capabilities for effectively managing the Organizational processes.
Analyzing the behavior of individuals and groups in organizations.
SuggestedReadings:
1. Luthans, F. (2003), Organizational Behavior (12th
Edition),Tata McGraw Hill Education (Pvt) Ltd., New Delhi,
India.
2. Robbins, S. P. (2011), Organizational Behavior (Sixth Edition ,Illustrated),Pearson Education, Australia.
3. Prasad, L.M. (2003), Organizational Behavior (Third Edition) ,S. Chand & Company (P) Ltd., New Delhi, India.

Functional & Communicative English
IIMT University, MEERUT
English Language Module-Even semester
Course Objective:
This course aims at improving the English writing especially the syntaxpart of the students.Afterthe completion of
this course students would be able to write with more correctness and creativity.
Unit 1: Functional Grammar:
Structures- Sentence, Types,Structural Classification of sentences ,
Phrases,Types,
Active/Passive Speech
Direct/Indirectnarration,
Subject -verb Agreement{ Error Correction}
Resources--- *Explanation and Grammar Worksheets
Unit 2: Vocabulary:
Word formation/transformation
Homonyms
Frequent use of Phrases/idioms
Foreign words and Phrases
Correction of spelling
Resources---*Paraphrase, *Editing *Understanding of context , *Worksheets
Unit 3 : Communication skills:
Meaning of communication,
Process of communication,
langauage of tool of communication,
Difference between General and Professional communication,
Types of Communication: Formal and informal communication, Oral and written communication, Verbal and Non-
Verbal communication,
Significane of Communication,
Barrier to communication
Unit 4- Spoken English:
Elaborate quotations :Quote interpretation , Answering a telephone call, Making enquiries, General tips -
Pronunciation, Tone, Pitch, Pace, Volume, relevance, brief, simple Reading Newspaper, sentence starterfor
explaning quotes,quote analysis worksheet.
Speak on proverbs:Usage and Speech on famous proverbs,
Resources---* a Conversational situation to be provided to develop, *Topics to be given to speak on recent issues
based on contemporary situation.
Unit 5: Written English:
Formal/informal styles of writing
Letters : Formal and Informal letter
Resume Writing
SuggestedReadings :
Padhye , S.S. (2017), English Grammar & Writing skills (First edition), Notion Press, Chennai, India.
Wren, P.C. & Martin, H. (2002), English Grammar & Composition (Revised Edition),S Chand & Company Pvt.
Ltd., New Delhi.
Bindra , A. (2016), English Grammar Rules & Usage (First edition), Notion Press, Chennai, India.

HUMAN RESOURCE MANAGEMENT Total Lectures: 40
Course Objectives: The course aims tofamiliarize the students with the importanceof human resourcein the present day organization
with the best Hr practices.
Unit I: Introduction to HRM
HRM : Nature & Concept , Scope , Functions &Significance of HRM. Human Resource Practices, Personnel
Management- Introduction, concept. Personnel Management VS HRM. HRD :Objectives of HRD, focus of HRD
System, HRM Vs. HRD,HR Policies & strategies. International HRM : characteristics, IHRM VS. Domestic
HRM.
Unit II: Human Resource Procurement
Concept of Human Resource Planning (HRP), Factors in HRP, Process of HRP , Job analysis & Job design:
process of Job Analysis, Job Description & Job Specification, Job Design, Recruitment: Factors Affecting
Recruitment, Types of Recruitment. Recruitment vs. selection. Selection &Placement: Process of
Selection, Induction.
Unit III: Training& Development
Difference between training and development, Training Methods,Job rotation ,Job Enlargement , Job Enrichment ,
Promotion ,Demotion & Transfer. Career planning and Development . Job evaluation, Performance appraisal &
Potential Appraisal – process and Methods. Succession Planning : An overview.
Unit IV: Employee Compensation
Wage policy, factors affecting wages & Salary, components of wage/salary-DA, incentives, bonus, fringe benefits
etc.
Unit V: Employee Relations
Introduction, Concept of Employee Relations, Managing Discipline, Managing Grievance , Employee
Counseling
Skill Development:
HR practices and process Case study and theories.
Wage and salary administration and structure Numerical.
HR policies understanding Visiting HR department of any organization.
Course Outcomes:
 Analysis of HR practices.
 Analyze theof wage/salarystructure.
 Develop an understandingof HR policies.
SuggestedReadings:
4. Rao, V.S. (2005), Human Resource Management, Pearson Publications Pvt. Ltd. New Delhi.
5. Ashwathapa,K. (2013), Human Resource Management,TMH, New Delhi, India.
6. Gupta, C.B. (2002), Human Resource Management, Sultan Chand Pvt. Ltd, New Delhi.

BANKING SYSTEM OF INDIA Total Lectures: 40
Course Objectives:
 To understandbankingsystem andits theories..
 To understandandappropriatelyapplybankingpractices.
 To developthe abilitytodeal with financial institutions.
 To developthe abilitytoimprove the bankinghabits.
Unit – I Introduction to Banking:
Meaning, Origin, Scope – Indian Banking System- Types of Banks- Role and functions of Banks Indian Banking
System : Structure and organization of banks; Reserve bank of India; Apex banking institutions; Commercial banks;
Regional rural banks; Co-operative banks; Development banks.
Unit – II Banking Regulation Act, 1949:
History; Social Control; Banking Regulation Act as applicable to banking companies and public sectorbanks;
Banking Regulation Act as applicable to Co-operative banks.
Unit – III Reserve Bank of India:
Objectives, Organization; functions and working; monetary policy, credit control measures and their effectiveness.
Regional Rural and Co-operative banks in India: Functions; Role of regional rural and co-operative bank in rural
India; Progress and performance.
Unit – IV Negotiable Instrument Act:
Cheque – meaning, crossing of Cheque, Payment and collection of Cheque - duties and responsibilities of paying
and collecting Banker - bouncing of Cheque and their implications.Opening of accounts for various types of
customers - minors – joint account holders - HUF - firms - companies - trusts - societies - Govt. and public bodies -
Know your Customer(KYC) guidelines
Unit – V Recent developments in the Indian Banking System
Retail Banking - Wholesale Banking – Universal Banking – Narrow Banking – Investment banking - Electronic
Banking - Core Banking, E-Banking - New Products & Services -Factoring, Securitizations, Banc assurance, Mutual
Funds, Credit Cards, Home Loans, Personal Loans, Consumer Loans - Ancillary Services - Remittances, Safe
Deposit lockers etc.
Skill Development:
Banking theory Business cases
Functioning of Banking & Financial Institutions Banks Visit
Course Outcomes:
 Apply bankingconcepts to makestudents toknowthe functioningof banks.
 Develop understandingof bankingpractices.
 Developingbetter understandingoffinancial institutions andtheir functioning.
Suggested Readings:
1. Sinha N.K. (2012), Money, Banking and Finance,BSC , New Delhi, India.
2. Shekhar K.C. and Shekhar. L. (2018) Banking Theory and Practice,Vikash Publishing House, New
Delhi, India.
3. Muraleedharan. D (2009), Modern Banking,Theory and Practice , Prentice-Hall of India , New Delhi,
India.

ADVERTISING AND SALES PROMOTION Total Lectures: 40
Course Objectives:
 A clear understandingof thekey concepts andprinciples of advertisingandsales promotion.
 A set of useful analytical skills, tools andtechniques foranalyzingof sales promotion.
 To provide a basic understandingof the advertising.
 To encourage students tothink criticallyandanalytically.
 To applyadvertisingconcepts tothe real marketingcontext.
Unit – I Advertising: Definition, functions of advertising, Role of advertising in social and economic development
of India, Importance of advertising in modern marketing, types of advertising. Advertising objectives: Applying
DAGMAR Approach
Unit – II: Place of advertising in Marketing Mix, Indian advertising industry, copy writing: different elements of a
copy and layout
Unit – III: Advertising budget: Objectives, preparation and methods of advertising budget; advertising agency:
function, selection and compensation.
Unit – IV: Advertising media: Different types of media, function, merits and demerits of media, selection of
media and its vehicles.
Unit – V: Sales promotion: Definition, importance and objectives of sales Promotion, Advantages of sales
promotion, limitations of sales Promotion Kinds of sales promotion: consumer sales promotion, Dealer sales
promotion, Sales force promotion, Tools of sales promotion: samples point of purchase, displays & demonstrations,
exhibitions & fashion shows, sales contests & games, lotteries gifts offers, premium and free goods, price packs,
rebates rewards.
Skill Development:
Employable Skills
Measuring tools
Ability to understand advertising and sales effects Assignment + Presentation
Ability to design policies regarding sales promotion Assignment + Presentation
Ability to create advertising copy and layout Ad mad shows
Course Outcomes:
 Understandthe majorinfluences oncustomers about advertisingandsales promotion.
 Be able to demonstrate howconcepts maybe appliedtomarketingstrategies.
 Develop cognitive skills regardingcreationof advertisinglayout andadcopy.
SuggestedReadings:
1. Kaser K. (2013), Advertising and Sales Promotion,South Western Learning , USA
2. Tellis, G.J. (2018) Advertising and Sales Promotion, Sage Publication India Ltd., New Delhi, India.
3. Koekemoer. L (2014), Advertising and Sales Promotion, American Advertising Academy, USA

MARKETING MANAGEMENT Total Lectures: 40
Course Objectives: This course intends toprovide an experienced-based approach to marketing theory and its practical
application. The course is so designed to enable the students to learn the basic of ma rketing.
Unit I: Marketing
Definition, nature, scope & importance, Marketing Management, Role of marketing, selling concept, modern
marketing concept, Societal marketing, E- Marketing.
Unit II: Consumer Behavior
Concept, consumer buying behavior, types of buyers, importance to study Consumer behavior. Marketing
Segmentation: Definition, bases of segmentation, Market Targeting & positioning.
Unit III: Product
Product: Product Mix, New Product development, product modification, product failure, types of product, Product
life cycle, Branding and packaging, Essential of good brand.
Distribution Channels: Concept, importance, different types of distribution channels etc.
Unit IV: Price & Pricing Strategy
Meaning, objective, factors influencing pricing, pricing policies and Procedures, pricing strategy. Promotion :
Elements of promotion mix- advertising, sales promotion ,personal selling, publicity, direct marketing & direct
selling.
Unit V: Marketing Research & MIS
Introduction, objectives of marketing research, M R process, Methods of data collection, Advantages of Marketing
Research, Marketing Information Systems.
Skill Development:
Four “ P ‘s “ Analysis Case study
STP Analysis Case study
Marketing plan & Research Empirical Research.
Course Outcomes:
 Analysis of four “P” of marketing.
 Analyze thecomplete STP.
 Develop an understandingMarketingPlan & ConductingMarketingResearch.
SuggestedReadings:
7. Kotler, P. (2002), Marketing Places, Simon & Schuster , USA.
8. Saxena, R. (2008), Marketing Management (Eight Edition),TMH, New Delhi, India.
9. Sansdhusan,R (2000), Marketing , Barron’s Educational Series, USA.

COMPANY LAW Total Lectures: 40
Course Objectives: To acquire knowledge anddevelopunderstandingof theregulatory framework of companies with reference to
various provisions of Companies Act.
Unit I: Introduction
Historical Development of Concept of Corporate Law in India, Company – Definition, Meaning, Nature and its
Characteristics, Nature and Forms of Business,Concept of Corporate Personality.
Unit II: Incorporation and its Consequences
Types of Companies and their incorporation , Promoters – Meaning, Position, Duties, Rights, Responsibilities and
Liabilities, Formation of Companies – Procedural Aspect ,Memorandum of Association & Articles of Association ,
Prospectus and Book Building
Unit III: Shares Capital
Share Capital- Transfer and Transmission , Members and Shareholders – their rights and duties
Unit IV: Capital Management
Borrowing powers, mortgages and charges,debentures , Company Meetings-kinds quorum, voting resolutions,and
minutes.
Unit V: Majority Powers and minority Rights
Prevention of oppression and mismanagement, winding up-Kinds and Conduct.
Skill Development:
Company formation Fundamentals studies and documentation study
AOA, Prospectus,MOA Visiting the company.
Capital Management Case studies
Course Outcomes:
 Understandingof companyformation.
 Analyze AOA, MOA,Prospectus.
 Develop an understandingof Capital management.
SuggestedReadings:
1. Brenda, H. (2012), Company law, Oxford University Press., UK.
2. Nolakha, R. (2015), Company law & Practice, Vikas Publishing House, New Delhi, India.
3. Shelar, N.K. (2016), Corporation Law, Unknown Publisher.

Corporate Accounts & Practice Total Lectures: 40
Course Objectives: After studying this course, you should be able to:
 To provide the student with knowledge of recent developments in corporate accounting.
 To make students familiar with concepts and practices of Company accounts
 To develop the understanding among the students of various tools & techniques applied in the area of corpor ate accounting.
Unit I: Introduction
Issue of shares, Forfeiture and reissue of shares.
Unit II: Financial statements
Final accounts of a company, adjustments, disposal of profits.
Unit III: Amalgamation of Companies :
Introduction, Merits, Demerits, Types of Amalgamation, Purchase Consideration, Determination of Purchase
Consideration, Net Payment Method, Net Assets Method, Accounting Method and Provisions regarding
Amalgamation of Companies.
Unit IV: Holding and Subsidiaries Companies
Concept of Holding and Subsidiary Company, Consolidated balance sheet of holding company (only for one
subsidiary, minority interest: calculation of minority interest.
Unit V: Liquidation and Valuationla
Valuation of Goodwill:meaning of goodwill,concept of goodwill,factors affecting goodwill,valuation of
goodwill-average profit method,super profit method,capitalization of profit,annuity method,
Valuation of shares : Need for valuation,method of valuation-yield method and net assets backing method.
Skill Development:
Ability to understand issue and redemption of Shares Practical Problems andAssignments
Ability to Prepare and understand the Final Accounts of
corporate.
Practical Problems and Assignments
Ability to understand restructuring of Companies. Practical Problems and Assignments
Ability to do valuation of a company Practical Problems and Assignments
Course Outcomes:
 An understanding of the accounting requirements for a corporate group.
 Familiarity with the theory underlying the methods used to account for inter-company investments.
 The ability to prepare consolidated accounts for a corporate group.
Suggested Readings:
 Dr. Maheshwari S.N, CA Sharad K.Maheshwari, Dr. Sunil (2019), Vikash Publication Se-8 Noida U.P.
India.
 Tulsian P.C. and Tulsian Bharat (2007) Tulsian’s Introduction of Corporate Accounting, S.Chand &
company, New Delhi, India.
 Jain S.P. and Narang. K.L. Financial Accounting,(2018) Kalyani Publishers, New Delhi.

Skill enhancementCourse
Once upon a time, people thought it was possible to qualify for a job and then just do that job forever
without having to learn more. This was probably never really true…but it is DEFINITELY NOT true
now! The technical skills and knowledge needed for work are changing all the time now and
everyone need to be learning throughout their careers to stay relevant and competitive.
Learning is skills enhancement – and skills enhancement will help you to get employed and stay
employed. Skills Enhancement is all about getting the skills you need to succeed in the work you
want to do. Some jobs require specific technical skills and specific education, accreditation or
licensing – you will need to know what is required for kind of work you want.
At IIMTU the student
will go through the
following Skill
Enhancement course
structure, S. No.
Course Name Course Code Max. marks
1. Industrial Visits/
Seminars or
Presentation on The
Reports of The Visits.
ECC-111 25
2. University Social
Responsibility(USR)
ECC-112 25
3. Spoken Tutorial
Certification
ECC-113 25
4. MOOCS(Swayam) ECC-114 25
1. Industrial Visits/ Seminars or Presentation on the reports of the visits;
In this section the presentation skills on the basis of observation and learning will be developed and
evaluated. Student will be expected to give presentation in the department interpreting the report of
his/her industrial visit organized by his department during semester. Participation in the seminars
organized in the department will also be considered and evaluated in this section.
2. University Social Responsibility(USR);
Social responsibility describes the way we are making a difference to the social and economic well-
being of our communities through our teaching, research, and public events and activities.
We strive to make a positive difference to the life and future of our region by taking socially
responsible decisions that have real, beneficial, measurable impacts on the people and the world
around us. The aim of USR should be;
 Increasing the university’s impact within society and contributing to tackling societal challenges
increasing public understanding of the university’s research
 Increasing cooperation with industry or public bodies
 Increasing the impact of university research on the social and cultural life of the local
 Community promoting university participation in policy-making
 Potential helping to align the university with trends in policy and funding
To meet the mentioned challenges a variety of activities can be carried out. Some of the points are
listed below.
• Collaboration with companies, public services or NGOs in social projects to help
the disadvantaged

• Sensitizing, educational campaigns on social responsibility in areas of influence
which are close to the university
• Collaboration with public services and NGOs in sustainable initiatives
• Sensitizing educational campaigns on environmental protection in areas of
influence which are close to the university
• Organization and sponsoring of performances committed to both local and
regional socioeconomic development
• Organization of volunteering programs for students, professors and staff
• Scientific research on social problems and the knowledge generation
• Application of scientific knowledge to the development of new environment-
friendly products, technologies and processes
• Integrating values such as respecting individual and social
• Education in environmental values
• University awareness of environmental problems and Vocational training to solve
environmental problems
In this section the performance of the student will be evaluated on the basis of his/her participation
and work carried out towards USR.
3. Spoken Tutorial Certification : Salient features of the Spoken Tutorial project are
• Spoken Tutorial is a 10 minute audio-video tutorial on IT topics.
• The objective of the Spoken Tutorial project is to improve the employment potential of
our students by teaching them IT skills
• The Spoken Tutorial project is funded by the National Mission on Education through
ICT, MHRD.
• There are about 630 original spoken tutorials, created in English
• Spoken Tutorials cover many useful IT topics, such as Basic IT Literacy, Tux Typing,
KTurtle, C, C++, Java, PHP, Linux, Scilab, Python, OpenFOAM, PERL, Ruby, LibreOffice,
Blender, GeoGebra, Jmol, GChemPaint and Inkscape.
• These videos are dubbed into all 22 Indian languages. In each of the following languages,
we have more than 100 tutorials: Assamese, Bengali, Gujarati, Hindi, Kannada, Malayalam,
Marathi, Nepali, Punjabi, Sanskrit, Tamil, Telugu and urdu. Including the dubbed tutorials, there
is a total of 4200 videos.
• Spoken Tutorials are created for self learning - achieved through novice check of the
script.
• The usage of language dubbed Spoken Tutorials is increasing, with the large scale
acceptance of this method by ITIs, who entered our fold about six months ago. We have already
trained more than 4,00,000 ITI students through this methodology. The local language use is
expected to increase further when the Government Schools start using this methodology.
4. MOOCS (Massive Open Online courses);
A massive open online course (MOOC) is an online course aimed at unlimited participation and open
access via the web. In addition to traditional course materials such as filmed lectures, readings, and
problem sets, many MOOCs provide interactive courses with user forums to support community
interactions among students, professors, and teaching assistants (TAs) as well as immediate feedback
to quick quizzes and assignment.

SEMESTER 4 ( Effective from 2018-19)
SUBJE
CT
CODE
SUBJECT
EVALUATION SCHEME
PERIOD
S
INTERNAL
ASSESSMENT
EXTERNA
L
ASSESSME
NT
TOTA
L
CREDI
TSL T P C
T
T
A
TOTA
L
BBA-
401
CONSUMER
BEHAIVIOUR
4 0 0
20 10 30 70 100
4
BBA-
402
FINANCIAL
MANAGEMENT
4 0 0
20 10 30 70 100
4
BBA-
403
PRODUCTION
MANAGEMENT
4 0 0
20 10 30 70 100
4
BBA-
404
SALES
MANAGEMENT
4 0 0
20 10 30 70 100
4
BBA-
405
RESEARCH
METHODOLOGY
4 0 0
20 10 30 70 100
4
BBA-
406
OPERATIONS
RESEARCH
4 0 0
20 10 30 70 100
4
ECC-
421
Industrial
Visit/Seminar/Present
ation on the report of
visits
0 0 1
0 25 25 00 25
1
ECC-
422
University Social
Responsibility
0 0 1 0 25 25 00 25
1
ECC-
423
Spoken Tutorial
Certification
0 0 1 0 25 25 00 25
1
ECC-
424 Moocs/ SWAYAM
0 0 1 0 25 25 00 25
1
Total 700 28

CONSUMER BEHAIVIOUR Total Lectures: 40
Course Objectives:
 A clear understanding of the key concepts and principles of consumer behaviour.
 A set of useful analytical skills, tools andtechniques for analyzing attitudes, perceptions, preferences, personality and emotion.
 To provide a basic understanding of the consumer buying process.
 To encourage students to think critically and analytically.
 To apply consumer theories to the real marketing context.
Unit-1 : Introduction to consumer Behavior :
Importance, nature, scope ,need for studying consumerbehavior, Buying roles of consumer, Type of buying
situation, Buying motives of consumer, consumer research process.
Unit-2: Consumer Models:
Economic model, Psychoanalytical model, Sociological model, Howard and seth model, Nicosia model, Engle-
kollat-Blackwell model.
Unit-3 :Individual Determinates of consumer behaviors:
Perceptual process, Perceptual selection ,Perceptual distortion, Consumer learning process, and Influences on
behaviors, Consumer attitude formation, Attitude measurement, , Meaning and nature of Personality, , Self concept,
life style
Unit-4 :Influence and consumer decision making:
Family, Reference group, Personal, Social and cultural influence on consumer behaviors, Consumer Decision
making process,Consumer communication process,consumersatisfaction.
Unit-5 :Industrial buying behaviors:
Meaning of Industrial market, Participants, feature of industrial markets, Factors of industrial markets, Stages of
Industrial buying process,Industrial buying situation, Industrial buying Vs Consumer buying, Customer and
marketing of services,Consumer behaviors in service.
Skill Development:
Ability to understand buying conditions Assignment + Presentation
Ability to understand the consumers in group
/societies
Assignment + Presentation
Course Outcomes:
 Understand the major influences on customers buying choice, the process of human decision making in marketing context.
 Be able to demonstrate how concepts may be applied to marketing strategies.
 Develop cognitive skills regarding different influences of buying practices.
 Evaluate and revise programs and procedures in order to achieve organizational goals;
 Consider the important issues of consumer buying habits process.
SuggestedReadings:
1. Khan, M. (2018), Consumer Behavior(Second edition,Reprint), New Age International Publishers, new Delhi,
India.
2. Nair , S.R. (2004), Consumer Behaviorin Indian Perspective , Himalaya Publishing House , New Delhi, India.
3. Naik, C.N.K. & Reddy, L.V. (1999) , Consumer Behavior (First edition) , Discovery Publishing House,New
Delhi, India.

FINANCIAL MANAGEMENT Total Lectures: 40
Course Objectives:
 To make students familiar with concepts of financial management.
 To develop the understanding among the students of various tools & techniques applied in the area of finance.
 To impart the skills in students of financial planning.
Unit I
Introduction to Financial Management: Meaning of financial management, Definition, Nature, Scope, Objectives
and functions of financial management.
Unit II
Financing Decision: Financial Planning; Steps,Need, Capitalization; Meaning, Stages,Capital Structure; Meaning,
Trading on Equity, Capital Gearing, Theories of capital structure (NI, NOI, Traditional and MM Approach),
Leverage: Meaning of Leverage, Types,Significance.
Unit III
Investment Decision: Cost of capital; Concept of cost of capital, significance of concept,Measurement of cost of
capital. Capital Budgeting; Meaning, Features, Scope, Process,Methods,Time value of money: Concept, Reasons
for time preference of money, Techniques.
Unit IV
Dividend Decision: Meaning of dividend, Types of dividend, Dividend policy & its types,Relevance and
Irrelevance concept of dividend (Walter, Gordon, Modigliani and Miller Model).
Unit V
Liquidity Decision: Management of working capital; concept of working capital, Types of working capital,
Components, Factors affecting working capital, Sources, Methods of estimating working capital. Inventory
management: Concept, objectives, Techniques.Management of Receivables: Concept, Objective, Functions,
Skill Development:
SKILLS MEASURING TOOLS
Understanding the nature and scope of financial
management
Assignment and Presentation
Deciding about the capital structure Practical Problems and Assignments
Evaluate capital projects Practical Problems and Assignments
Comprehend the dividend decisions Practical Problems and Assignments
Course Outcomes:
 Understanding the nature and scope of financial management, its objective and importance, different
financial decisions and role of finance in an organization.
 Learn the concept of time value of money and its utility in finance.
 Evaluate capital projects using a variety of advance capital budgeting techniques such as- NPV, IRR, PBP,
PI, Etc.
SuggestedReadings:
1. Pandey, I. M. (2015), Financial Management (Eleventh Edition),Vikas Publishing House Pvt. Ltd., New
Delhi, India.
2. Rustagi, R.P. (2010), Elements of Financial Management,Taxmann Publications Pvt. Ltd., New Delhi,
India.
3. Chandra, P. (2012), Fundamentals of Financial Management (Sixth Edition), Tata McGraw Hill Education
(Pvt) Ltd., New Delhi, India.
4. Khan, M.Y. & Jain, P.K. (2008), Financial Management (Fifth Edition), Tata McGraw Hill Education
(Pvt) Ltd., New Delhi, India.

PRODUCTION MANAGEMENT Total Lectures: 40
Course Objectives:
 This course aims at impartingmanagement students withinputs of PPC, various productionsystems , plant location/layout/designs,
Inventory management and quality control techniques being “Production is a lifeblood for any organization”.
Unit I
Production Management : Nature and Scope of Production Management, Functions of Production Manageme nt,
Production Systems, responsibilities of Production manager. Production Planning & Control (PPC), Factors of
Production.
Unit II
Manufacturing Systems - Types of Manufacturing Systems, Intermitted and Continuous Systems, Product Design
and Development.
Unit III
Plant Location and Plant Layout : Criteria to choose Plant Location, factors to be considered to choose Plant
Location. Different types of Plant layout : their feasibility and suitability. Locational strategies.
Unit IV
Materials Management & Inventory Control : Purchasing Economic lot quality/Economic Order Quantity
(EOR), Lead time, Reorder level. Brief of ABC analysis, Stock Keeping. SCM and its utility.
Unit V
Quality Control : Quality, Quality Assurance, Quality Circles(QC), Total Quality Management (TQM), Just In Time
(JIT), Statistical Quality Control. Value Chain Analysis. Reengineering strategies.
Skill Development:
POM fundamentals and PPC models Case studies Evaluation.
Plant Location and Plant Layout Industry Site Visits
Inventory Control and Quality control Techniques. Case studies and Numericals.
Course Outcomes:
 Familiarize with the POM fundamentals andPPC models.
 To identify theappropriate plant location andlayout.
 Familiarize with current trends in Productionmanagement.
 Familiarize with inventory control andquality control techniques.
Suggested Readings:
1. Goel , B. S. (2002), Production Operation Management, Pragati Prakashan, Meerut, UP, India.
2. Chary, S.N. (2009), Production & Operation Management (Second Edition, Reprint), Tata McGraw Hill
Education (Pvt) Ltd., New Delhi, India.
3. Panneerselvam, R. (2012) , Production & Operation Management (Third Edition) , PHI Learning Pvt. Ltd.,
New Delhi, India.

SALES MANAGEMENT Total Lectures: 40
Course Objectives:
 A clear understanding of the key concepts and principles of sales management.
 A set of useful analytical skills, tools and techniques for analyzing sales function.
 To provide a basic understanding of the nature of the sales policies of companies.
 To encourage students to think critically and analytically.
 The ability to identify critical issues and design appropriate courses of action.
UNIT I
Sales Management – Objectives – Types of Personal Selling objectives – Market Potential – Sales potential – Sales
Forecast – Analyzing Market Potential – Market, Emerging Trends in Sales Management. Indexes – Sales
Forecasting Methods
UNIT II
Nature of Sales Management Positions – Functions of the Sales Executive – Qualities of Effective Sales Executives
–Sales Organization – Purpose -Setting up a Sales Organization – Basic types of Sales Organizational Structures –
Organization of the sales department – Schemes for dividing Line Authority in the Sales Organization
UNIT III
Sales Force Management – Job Analysis – Job Description – Organization for Recruiting and Selection –Sources of
Sales Force Recruits – The Recruiting Effort – Selecting Sales Personnel .Training, Motivation And Compensation
Of Sales Force : Building Sales Training Programs –Selecting Training Methods – Organization for Sales Training –
Evaluating Sales Training Programs.
UNIT IV
Motivation – Motivational Help from Management – Requirements of a Good Sales Compensation Plan – Devising
a Sales Compensation Plan – Types of Compensation Plans – Fringe Benefits.
UNIT V
The Sales Budget: Purpose of the Sales Budget – Form and Content – Budgetary Procedure – Quotas:Objectives in
using Quotas – Types of Quotas and Quota Setting Procedures – Sales Territories: Sales Territory Concept –
Reasons for Establishing Sales Territories – Procedures for Setting up Sales Territories – Routing and Scheduling
Sales Personnel.
Skill Development:
Ability to understand sales conditions Assignment + Presentation
Ability to understand the implementation process Assignment + Presentation
Course Outcomes
 Formulate plans and strategies for development of the company.
 Develop plans to achieve higher profitability and growth rate.
 Develop powers of sales decisions.
 Evaluate and revise programs and procedures in order to achieve organizational goals;
 Consider the important issues of sales and marketing process.
SuggestedReadings:
1. Gupta, S.L. (2005), Sales & Distribution Management (First Edition), Excel Books, New Delhi, India.
2. Cundiff, E.W., Still, R.R. & Govoni, N.A.P. (2010), Sales Management (Fifth Edition) , Pearson Education Inc. ,
Noida, UP, India.
3. Kumar, A. & Tyagi, C.L. (2004), Sales Management, Atlantic Publishers, New Delhi, India.

RESEARCH METHODOLOGY Total Lectures: 40
Course Objectives:
 Understandthe concept / fundamentals of researchandtheir types.
 Understandthe practical applicationof various researchtechniques.
 Understandthe importance ofscaling& measurement techniques andsamplingtechniques.
 Understandthe importance ofcoding, editing, tabulation andanalysis in doingresearch.
 Understandingthe techniques of report writing.
Unit 1: Introduction to Research:
Introduction, Meaning and Purpose of Research, Characteristics of Good Research, Types of Research, Steps
in the Research Process .Formulation of Research Problem: Introduction, Meaning of Research Problem,
Guidelines and Criteria for Selecting a Research Problem.
Unit 2: Research Design:
Introduction, Meaning of Research Design, Characteristics of Good Research Design, Concepts related to
Research Design, Types of Research Design. Sample Selection: Introduction, Importance and Advantages of
Sampling, Characteristics of Good Sample, Sampling Techniques.
Unit 3: Data Collection:
Introduction, Sources of Data, Primary Data Collection Techniques, Secondary Data Collection Techniques,
Secondary Data- Advantages and Disadvantages.
Unit 4: Questionnaire Design:
Introduction, Types of Questionnaire, Methods of Sending the Questionnaire, Guidelines for Questionnaire
Design, Characteristics of Good Questionnaire.
Unit 5: Data Processing:
Introduction, Editing, Coding the Data, Tabulation, Quantitative and Qualitative Analysis,Analysis, Interpretation
and Presentation of Findings: Introduction, Statistical Analysis and Interpretation, Techniques of Interpretation,
Report Writing Steps, Components and Format of Research Reports, Guidelines for Writing Research Reports.
Skill Development:
Ability to understand research conditions Assignment + Presentation
Ability to research policies Assignment + Presentation
Course Outcomes :
 Knowledge of concept / fundamentals for different types of research.
 Applying relevant research techniques.
 Understanding relevant scaling & measurement techniques and should use appropriate sampling
techniques.
 Synthesizing different techniques ofcoding, editing, tabulation and analysis in doing research.
 Effective report writing.
SuggestedReadings:
 Bhattacharya, D.K. (2006), Research Methodology (Second Edition),Excel books,New Delhi, India.
 Kothari, C.R. (2004),Research Methodology (Second Edition), New Age International Publishers, New
Delhi , India.
 Chawla, D. & Sondhi, N. (2011), Research Methodology: Concepts & Cases (First Edition), Vikas
Publishing house Pvt. Ltd., New Delhi, India.

OPERATION RESEARCH Total Lectures: 40
Course Objectives:
 This course aims at familiarizing the students with quantitative tools and techniques,which are frequently
applied to business decision-making.
 To provide a formal quantitative approach to problem solving and an intuition about situations where such
an approach is appropriate.
 To introduce the students howto use variables for formulating complex mathematical models in
management and to use basic methodology for the solution of linear programs and integer programs.
 To provide the students with opportunity of using various software package for solving linear programming
and integer programming models.
UNIT I
Operations Research – Meaning, Scope, Nature, Role Characteristics,Methodology of OR, Models in OR; OR &
managerial Decision making, OR techniques.
UNIT II
Linear Programming – Formulating a linear programming model – graphical solutions – standard form – simplex
method – Big “m” Method ( Simple Problems Only )
UNIT – III
Transportation-North West Corner Rule, matrix Minima & VAM Methods, MODI Method.Assignment Problems
UNIT– IV
Decision making under Uncertainty-Criteria of Maximax, maximin, Maximax Regret, laplace & Hurwinz. Decision
making under Risk-Criteria of EMV & EOL, Decision Tree approach & its applications.
UNIT – V
PERT & CPM-Introduction, Network Analysis,Time Estimates in Network Analysis,Critical Path Method;
Programme Evaluation & Review Technique.
Skill Development:
Ability to understand research conditions Assignment + Presentation
Ability to research policies Assignment + Presentation
Course Outcomes :
 Identify and develop operational research models from the verbal description of the real system.
 Understand the mathematical tools that are needed to solve optimisation problems.
 Use mathematical software to solve the proposed models.
 Develop a report that describes the model and the solving technique, analyse the results and propose
recommendations in language understandable to the decision-making processes in Management
Engineering.
SuggestedReadings:
1. Gupta, R.K. (2010), Operation Research (First edition), Krishna Prakashan Media (P) Ltd., Meerut, UP, India.
2. Sharma, J.K. (2012) Operations Research (Fourth Edition), Macmillan Publishers India Limited, New Delhi,
India.
3. Panneerselvam, R. (2009), OperationsResearch (Second Edition) Prentice Hall India Private Limited, New
Delhi, India.

Skill enhancement Course
Once upon a time, people thought it was possible to qualify for a job and then just do that job forever
without having to learn more. This was probably never really true…but it is DEFINITELY NOT true
now! The technical skills and knowledge needed for work are changing all the time now and
everyone need to be learning throughout their careers to stay relevant and competitive.
Learning is skills enhancement – and skills enhancement will help you to get employed and stay
employed. Skills Enhancement is all about getting the skills you need to succeed in the work you
want to do. Some jobs require specific technical skills and specific education, accreditation or
licensing – you will need to know what is required for kind of work you want. At IIMTU the student
will go through the following Skill:
Enhancement course structure:
S.No. Course Name Course Code Max. marks
1. Industrial Visits/
Seminars or
Presentation on The
Reports of The Visits.
SEC-211 25
2. University Social
Responsibility(USR)
SEC-212 25
3. Spoken Tutorial
Certification
SEC-213 25
4. MOOCS(Swayam) SEC-214 25
1. Industrial Visits/ Seminars or Presentation on the reports of the visits;
In this section the presentation skills on the basis of observation and learning will be developed and
evaluated. Student will be expected to give presentation in the department interpreting the report of
his/her industrial visit organized by his department during semester. Participation in the seminars
organized in the department will also be considered and evaluated in this section.
2. University Social Responsibility(USR);
Social responsibility describes the way we are making a difference to the social and economic well-
being of our communities through our teaching, research, and public events and activities.
We strive to make a positive difference to the life and future of our region by taking socially
responsible decisions that have real, beneficial, measurable impacts on the people and the world
around us.
The aim of USR should be;
• Increasing the university’s impact within society and contributing to tackling societal challenges
increasing public understanding of the university’s research
• Increasing cooperation with industry or public bodies
• Increasing the impact of university research on the social and cultural life of the local
• Community promoting university participation in policy-making
• Potential helping to align the university with trends in policy and funding
To meet the mentioned challenges a variety of activities can be carried out. Some of the points are
listed below.
• Collaboration with companies, public services or NGOs in social projects to help the disadvantaged
• Sensitizing, educational campaigns on social responsibility in areas of influence which are close to
the university

• Collaboration with public services and NGOs in sustainable initiatives
• Sensitizing educational campaigns on environmental protection in areas of influence which are
close to the university
• Organization and sponsoring of performances committed to both local and regional socioeconomic
development
• Organization of volunteering programs for students, professors and staff
• Scientific research on social problems and the knowledge generation
• Application of scientific knowledge to the development of new environment-friendly products,
technologies and processes
• Integrating values such as respecting individual and social
• Education in environmental values
• University awareness of environmental problems and Vocational training to solve environmental
problems
In this section the performance of the student will be evaluated on the basis of his/her participation
and work carried out towards USR.
3. Spoken Tutorial Certification;
Salient features of the Spoken Tutorial project are
• Spoken Tutorial is a 10 minute audio-video tutorial on IT topics.
• The objective of the Spoken Tutorial project is to improve the employment potential of our students
by teaching them IT skills
• The Spoken Tutorial project is funded by the National Mission on Education through ICT, MHRD.
• There are about 630 original spoken tutorials, created in English
• Spoken Tutorials cover many useful IT topics, such as Basic IT Literacy, Tux Typing, KTurtle, C,
C++, Java, PHP, Linux, Scilab, Python, OpenFOAM, PERL, Ruby, LibreOffice, Blender, GeoGebra,
Jmol, GChemPaint and Inkscape.
• These videos are dubbed into all 22 Indian languages. In each of the following languages, we have
more than 100 tutorials: Assamese, Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Nepali,
Punjabi, Sanskrit, Tamil, Telugu and urdu. Including the dubbed tutorials, there is a total of 4200
videos.
• Spoken Tutorials are created for self learning - achieved through novice check of the script.
• The usage of language dubbed Spoken Tutorials is increasing, with the large scale acceptance of
this method by ITIs, who entered our fold about six months ago. We have already trained more than
4,00,000 ITI students through this methodology. The local language use is expected to increase
further when the Government Schools start using this methodology.
4. MOOCS (Massive Open Online courses);
to quick quizzes.

40
• • These videos are dubbed into all 22 Indian languages. In each of the following languages,
we have more than 100 tutorials: Assamese, Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi,
Nepali, Punjabi, Sanskrit, Tamil, Telugu and urdu. Including the dubbed tutorials, there is a total of
4200 videos.
• • Spoken Tutorials are created for self learning - achieved through novice check of the script.
• • The usage of language dubbed Spoken Tutorials is increasing, with the large scale
acceptance of this method by ITIs, who entered our fold about six months ago. We have already
trained more than 4,00,000 ITI students through this methodology. The local language use is
expected to increase further when the Government Schools start using this methodology.
• 4. MOOCS (Massive Open Online courses);
to quick quizzes and assignments.

41
For
(B.B.A)
( Vth
Semester)
IIMT UNIVERSITY
IIMT Nagar, ‘O’ Pocket, GangaNagarColony, Mawana Road, Meerut (U.P.)
Ph. : (0121) 2793500 To 507 Fax.: (0121) 2793600
Website: iimtu.com

42
BBA
Fifth
Semester
Syllabus

43
COURSE BBA
SEMESTER 5
SUBJECT
CODE
SUBJECT
EVALUATION SCHEME
PERIODS INTERNAL
ASSESSMENT
EXTER
NAL
ASSES
SMEN
T
TO
TA
L
CRE
DIT
S
L T P
CT TA
TOT
AL
BBA-501 Managerial Economics
4 0 0 20 10 30 70 100 4
BBA-502
Entrepreneurship &
Small Business
Management
4 0 0
20 10 30 70 100
4
BBA-503 Income Tax
4 0 0 20 10 30 70 100 4
BBA-504
Cost & Management
Accounting
4 0 0
20 10 30 70 100
4
BBA-505 Industrial Law
4 0 0 20 10 30 70 100 4
SEC 531
0 0 2
0 50 0 0 50
2
SEC 532
University Social
Responsibility
0 0 2 0 50 0 0 50
2
Total 600 26

44
COURSE BBA
SEMESTER 6
SUBJECT
CODE
SUBJECT
EVALUATION SCHEME
PERIODS INTERNAL
ASSESSMENT
EXTE
RNAL
ASSES
SMEN
T
TOT
AL
CRE
DITS
L T P
CT
T
A
TOTA
L
BBA-601
INTERNATIONAL
TRADE
4 0 0 20 10 30 70 100 4
BBA -602
STRATEGIC
MANAGEMENT &
BUSINESS POLICY
4 0 0 20 10 30 70
100
4
BBA- 603
GOODS & SERVICES
TAX
4 0 0 20 10 30 70 100 4
BBA- 604
MANAGEMENT
INFORMATION SYSTEM
4 0 0 20 10 30 70 100 4
BBA- 605 AUDITING
4 0 0 20 10 30 70 100 4
BBA- 606
FUNDAMENTALS OF
ECOMMERCE
4 0 0 20 10 30 70 100 4
BBA -607 PROJECT VIVA-VOCE
0 0 0 0 0 0 100 100 4
SEC 631
0 0 2
0 50 50 0 50
2
SEC 632
University Social
Responsibility
0 0 2 0 50 50 0 50
2
Total 800 34

45
MANAGERIAL ECONOMICS Total Lectures: 40
Course Objectives:
 Understand the basic concepts and principles in of economics.
 Familiarize with the structure and tools of managerial economics.
 Application of economics concepts to managerial decision making.
Unit I: Introduction to Managerial Economics
Nature and Scope of Managerial Economics and its relationship with other subjects. Fundamental Economic Tools-
Opportunity cost concept, Incremental concept, Principle of time perspective, discounting principle and
Equimarginal principle.
Unit II: Demand Analysis
Concept and importance of Demand & its determinants, Income & Substitution effects. Various elasticities of
demand, using elasticities in managerial decisions, revenue concepts, and relevance of demand forecasting and
methods of demand forecasting.
Unit III: Cost Concepts
Various cost concepts and classification, Cost output relationship in short run & long run cost curves). Economics
and diseconomies of scale, Cost control and Cost reduction, Indifferent curves.
Unit IV: Pricing
Pricing methods, Price and output decisions under different market structures -perfect competition, Monopoly and
Monopolistic Competition, Oligopoly.
Unit V: Profit Management
Profit Management & Inflation: Profit, Functions of profit, Profit maximization, Break Even analysis. Elementary
idea of Inflation.
Skill Development:
Basic Principles of Economics Case study
Application of ME concepts to decision making Numerical problems.
Course Outcomes:
 Analysis of DemandandSupply.
 DemandForecastingandProfit Management.
 CompetitionAnalysis, Cost & Revenue Analysis etc.
SuggestedReadings:
10. Mankiw, N. G. (2012), Principlesof Microeconomics,South Western learning USA.
11. Tewari, D.D. (2003), Principlesof Microeconomics, New Age Pvt. Ltd., New Delhi, India.
12. Arnold, R.A. (2008), Microeconomics, Thomson South Western , USA.

46
ENTREPRENEURSHIP AND SMALL Total Lectures: 40
BUSINESS MANAGEMENT
Course Objectives:
 Understand the basic concepts of Entrepreneurship and development of small business.
 Understand means of various financial resources for small business.
Unit I: Meaning of Entrepreneurship
Meaning, Nature & Scope of Entrepreneurship, Role & Importance in Indian Economy, Theories of
Entrepreneurship traits of entrepreneur, entrepreneurs Vs professional managers, Problems faced by entrepreneurs.
Unit II: Entrepreneurial Development
Entrepreneurial Development, Significance and role of environment infrastructural network, environmental analysis,
Entrepreneurial Development Program(EDP), Problems of EDP.
Unit III: Organization Assistance
Special economic zone, Financial assistance by different agencies, Government assistance, Industrial park, Carry on
business(COB) licence, Environmental Clearance.
Unit IV: Project Management
Project & Reports Search for business idea, transformation of idea into reality: projects and classification.
Identification of projects, project design and network analysis, project appraisal plant layout.
Unit V: Managing Small business
Small industry setup, Types of organization-sole proprietorship, partnership, Joint Stock Company, co-operative
organization, their merits, limitations, suitability. Organizational locations, steps in starting a small industry,
incentives and subsidies available, export possibilities.
Skill Development:
Setting up of small industry Business plan activity
Entrepreneurship finance schemes Daily business newspapers.
Basic techniques & skills Numericals & case studies.
Course Outcomes:
 Analysis of various financial assistanceavailable for entrepreneurs.
 Analyze business plans & their feasibility.
 Develop an understandingof small business andexport possibilities.
SuggestedReadings:
1. Mohanty,S.K. (2017), Fundamentals of Entrepreneurship, PHI,NewDelhi, India.
2. Charantimath, P.M.(2006), Entrepreneurial Development & Small Business Enterprises, Pearson, New Delhi, India.
Khanka, S.S.(2012), Entrepreneurial Development, S.Chand, NewDelhi, India.

47
INCOME TAX Total Lectures: 40
Course Objectives:
 To familiarize students with the basic concepts incometaxand its implications.
 To understandthe Income TaxAct and its sections thoroughly.
Unit I
Basic Concept: Income, Agriculture Income, Casual Income, Assessment Year. Previous Year. Gross Total Income,
Total Income, Person, Tax Evasion, Avoidance and Tax Planning.
Unit II
Basis of Charge: Scope of Total Income, Residence and Tax Liability, Income which does not form part of Total
Income.
Unit III
Heads of Income: Income from Salaries, Income from House Properties.
Unit IV
Heads of Income: Profit and Gains of Business or Profession, Including Provisions relating to specific business,
Capital Gains, Income from other sources.
Unit V
Aggregation of Income, Set off and Carry forward of losses, deduction fromgross total Income.
Skill Development:
Analysis of various income tax cases Extensive numerical solving.
Latest changes & amendments in IT Act. Daily newspaperreading.
Course Outcomes:
 Solvingof IncomeTax problems.
 Fillingof Income tax returns.
 Develop an understandingof IncomeTax Act.
SuggestedReadings:
1. Lal, B. B. (2012), Income Tax (Second Edition),Pearson,New Delhi, India.
2. Vashisht, N. (2010), Direct Taxes(29th
Edition),Pearson,New Delhi, India.
3 .Hariharan, N. (2012), Income Tax: Law & Practices(4th
Edition),TMH, New Delhi, India.

48
COST & MANAGEMENT ACCOUNTING Total Lectures: 40
Course Objective :
 To create a betterunderstandingof cost andmanagement accountingconcepts.
 To analyze the various types of costs.
 The course serves as a goodfoundation for managerial decisionmaking.
Unit I
Functions, Objectives , Importance, Nature and Scope of Cost Accounting, Cost concepts and Classification,
Methods and Techniques of costing, Cost Audit & Installation of Costing System.
Unit II
Accounting for Material (Inventory control, Verification of Materials, Purchase & Storing of materials, Pricing of
materials etc.). Accounting for Labor (Labor distribution, Payment & methods of wages, Bonus Schemes, Labor
turnover etc). Accounting for Overheads (Codification, Collection, Allocation, Apportionment & absorption of
overheads)
Unit III
Elements of Cost, Assessment and Preparation of Cost Sheet and Statement of Cost. Standard Costing and
Variance Analysis. Detail aspect of Material variance. Overview of Budgetary Control & Analysis.
Unit IV
Management Accounting - Meaning, Nature, Characteristics, Scope and Functions of Management Accounting.
Tools and Techniques of Management Accounting. Relationship of Management Accounting, Financial Accounting
and Cost Accounting.
Unit V
Marginal Costing & Absorption Costing. Utility & advantages of Absorption Costing. Introduction to Cost Volume
Profit analysis. Contribution Margin Analysis, Profit/Volume Ratio, Break Even Chart & Analysis. Managerial
applications of Marginal Costing.
Skill Development:
Cost Accounting skills (preparation of cost
sheet)
Numericals & case studies
Variance , CVP & Budgetary Analysis Numericals & case studies
Accounting for Material/Labor/Overheads Numericals
MA/FA/CA concepts Detailed theory to be studied
Course Outcomes:
 To understandthe concept ofcost andmanagement accounting.
 Analysis of various cost elements andcost centers.
 To understandthe allocation andabsorption ofoverheads.
SuggestedReadings:
1. Mehta, B.K. (2019), Cost & Management Accounting(Latest Edition), SBPD Publishers, Agra, India.
2. Stevens, Y. (1995),Cost & Management Accounting, Cat Publishers, Pola Cedro,CA.
3. Bhattacharya, D. (2011), Management Accounting, Pearson , NewDelhi, India.

49
INDUSTRIAL LAW Total Lectures: 40
Course Objective: The objectiveof this course is toprovide thestudents the basic knowledge of the provisions of various Acts related
to Industrial law.
Unit I
Factory act 1948.
Unit II
Workmen compensation act 1923.
Unit III
Industrial dispute act 1947, Minimum wages act 1948.
Unit IV
Employee state insurance act 1948.
Unit V
Employee provident fund act 1952 Payment of gratuity act 1972.
Skill Development:
Understanding of Factory Act., compensation
Act, Minimum Wages Act
Case Studies & Case Laws
Understanding of Industrial disputes Act,ESI
Act, EPF Act, and Gratuity Act.
Case Studies & Case Laws
Course Outcomes:
 Understandingof various provisions of FactoryAct , CompensationAct & Wages Act.
 Understandingof ESI, EPF & GratuityAct.
 Understandingof Disputes Act.
SuggestedReadings:
10. Padhi, P.K. (2012), Labor & Industrial law, PHI Learning, New Delhi, India.
11. Thothadri, S. (2018), Industrial & Labor Law, IK International, New Delhi, India.
12. Saharay, H.K. (2011), Textbook on Industrial & Labor Law (5th
edition) ,Universal Publishers, New Delhi,
India.

50
BBA
Sixth
Semester
SYLLABUS

51
INTERNATIONAL TRADE Total Lectures: 40
Course Objectives:
 To familiarize thestudents with foreigntrade andits implications.
 To aware the students with various international economic institutions.
 To understandthe India’s Trade Policy.
Unit I: Introduction to International Trade
Basics of international trade, international trade theories, drivers of international trade, restraining forces, recent
trends in world trade.
Unit II: Foreign Trade & Economic Growth
Foreign trade & economic growth, balance of trade, balance of payments, free trade, forms and restrictions.
Unit III: International Economic Institutions
International economic institutions, IMF, World Bank, WTO (in brief), Regional economic groupings NAFTA, EU,
ASEAN, SAARC.
Unit IV: Recent Trends in India’s Foreign Trade
Recent trends in India’s foreign trade, institutional infrastructure for export promotion in India, projects &
consultancy exports.
Unit V: India’s Trade Policy
India’s Trade policy, Export assistance, marketing plan for exports.
Skill Development:
Foreign Trade practices and process Case study and theories.
Global economic Institutions Theories
India’s Trade Policy & Current Developments Daily News Paper reading
Course Outcomes:
 UnderstandingInternational Trade andPractices.
 Understandingthe functioningof global economicinstitutions.
 Understandingthe recent trends in Foreign Trade.
SuggestedReadings:
1. Helpman, E. (2011), Understanding Global Trade, Belknap Press, London, UK.
2. Robertson, D. (2015), International Trade Policy, Macmillan, New Delhi, India.
3. Singh, K. (2014), Foreign Trade Policy, New century Publishers, New Delhi, India.

52
STRATEGIC MANAGEMENT & Total Lectures: 40
BUSINESS POLICY
Course Objectives:
 To understand the business policies andstrategies..
 To understandthe formulationof various corporate strategies.
 To understandthe concept ofbusiness synergy.
Unit – I
Nature & importance of Business Policy, Development & Classification of Business Policy; Mechanismor Policy
making.
Unit – II
Responsibilities & tasks of Top Management, Objectives, Characteristics & Classification of Business, Types of
Management and their overall Hierarchy, Setting of objectives, Key areas involved.
Unit – III
Corporate Planning , Concept of long term planning, Strategic Planning, Nature, Process & Importance.
Unit – IV
Corporate Strategy: Concept, Components, Importance, and Strategy Formulation: Concept, Process & Affecting
Factors. Strategy Evaluation: Process, Criteria, Environmental Analysis, Resource Analysis .
Unit – V
Concept of Synergy: Types,Evaluation of Synergy. Capability & Profiles of Synergy, Synergy as a component of
Strategy & its relevance.
Skill Development:
Business Strategy formulation Business cases
Synergy implementation Case studies solving.
Course Outcomes:
 Developingandunderstandingof longtermplanningfor future growth ofthe business.
 Develop an understandingof various strategies..
 Developingbetter understandingofcorporatesynergy and implementationof the same.
Suggested Readings:
4. Kazmi, A. (2015), Strategic Management,TMH, New Delhi, India.
5. Sadler, P. (2003), Strategic Management,Kogan Page, London, UK.
6. Nag, A. (2015), Strategic Management,Vikas Publishing , New Delhi, India.

53
GOODS AND SERVICES TAX Total Lectures: 40
Course Objectives:
 A clear understandingof thekey concepts andprinciples GST in India.
 A set of useful analytical skills, tools andtechniques forGST calculation.
 To provide a practical exposure regardingGST.
Unit – I
Introduction, Indirect tax, definition & nature, Basis for changing indirect tax, constitutionalframe work of indirect
tax before GST. Structure of GST, GST council, GST network, Slab of GST.
Unit – II
Levy and collection of GST: Taxable event — supply of goods and services,place of supply,within state,interstate,
import and export, time of supply,valuation for GST- Valuation rules, Taxability of reimbursement of expense,
exemption from GST: Small supplier and composition scheme, classification of goods and service.
Unit – III
Input tax credit and value of supply: eligible and ineligible input tax credit, apportionments of credit and blocked
credit, tax credit in respect of capital goods,recovery of excess tax credit. Payment of tax: refund, TDS, TCS, job
work valuation procedure.
Unit – IV
Registration, Returns, assessment,offence and penalties.
Unit – V
Practical exposure to documentation and various online returns under the ACT.
Skill Development:
Employable Skills
Measuring tools
Ability to understand GST procedures & returns. Practical Assignment
Ability to calculate GST Numericals practice
Course Outcomes:
 Understandthe practical implementationof GST.
 Be able to calculate andfile GST returns.
 Develop cognitive skills regardingbenefits ofGST as comparedtoprevious tax structure inthe country.
SuggestedReadings:
1. Dubey, V.S. (2018), Principlesof GST and Custom-Laws, Taxman Publications, New Delhi, India.
2. Bansal, K.M. (2018), Fundamental of GST and Customs Law , Taxman Publications, New Delhi, India.
3. Singhania, V.K. (2018), Student Guide to GST and Custom Law, Taxman Publications, New Delhi, India.

Syllabus 2018 19

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