1. Chloe Emberton
For my market research I wanted to find a target audience that I would be able to target my
magazine towards and people’s opinions of magazines and their layout. As I handed out
questionnaires it was primary research so the findings would be specific towards the making of my
magazine.
Age 1) As you can see from my market research the
most popular age was 16-26 which made up
60% of the research, whereas 10-15 made up
10-15 years old 10% and 38-48 made up 30%. From this I now
know that my magazine will target this specific
16-26 years old
age group.
38-48 years old
Male or Female 2) For my research I gave a questionnaire to 60%
females and 40%males. As I interviewed more
females than males I will take into account
more about what the males say so I can balance
male
out the results.
Female
Favourite Genre
3) From the people I interviewed the most
Pop popular genre was rock and then following it
R&B was ‘other’ then indie, therefore, taking into
account these results I will be focusing my
Rock
magazine on indie and rock, and I will also
Indie
include other niche bands within the magazine
Dance to cater for the people who ticked ‘other’.
Other
4) For 60% of the people I interviewed they said
Do you buy music that they do not buy music magazines and the
other 40% do. As most of my audience don’t
magazines?
buy music magazines I need to pay more
attention to what is put into the magazine so it
will attract them to buying it.
yes
no

2. Chloe Emberton
5) For 30% of the people I interviewed they said
If yes, what attracts that they like freebies to be included in the
you to buying music magazine so I will make sure I include them, for
example, posters. Also 30% said that the cover-
magazines? stars attract them to buying the magazine so I
will make sure that the cover-star is the most
Content
known within the magazine, or is the biggest
Posters
new-comer.
Freebies
Cover-stars
How much would you 6) 50% of the people I interviewed said that they
would be willing to pay £1-£2.50 for a
pay for a music magazine, as the largest percentage said this I
magazine? will therefore be making the price of my
magazine within this price range. As my target
audience is the younger generation this price
50p-£1
will suit them as it is not overly dear.
£1-£2.50
£2.50-£4
How often would/do 7) The largest percentage of people I interviewed
said that they would buy a magazine once a
you buy music month and 20% said they would buy a music
magzines? magazine once a week. Taking these results
into consideration I would probably make my
magazine so a new issue comes out every 2
once a week weeks.
once a month
From the results of all the questions I included in my questionnaire I now know what to base my
music magazine around. For example, I have decided that my magazine will target both genders;
however, my front cover image will be of a female so it might be more likely that females buy the
magazine more. The majority of people I interviewed were 16-26; therefore I will be targeting my
magazine towards that age group. I will be focusing my magazine on indie and rock, and I will also
include other niche bands within the magazine so it appeals to other niche audiences. I will be
paying more attention to what I include in my magazine as the majority of people I interviewed do
not buy music magazines, for example, freebies. Half of the people I interviewed said that they
would pay £1-£2.50 for a music magazine; therefore, my magazine will be within that price range,

3. Chloe Emberton
which also links in with the age that I will be targeting because they will mainly be students, so won’t
have much money. The majority of people I interviewed said that they would buy or do buy
magazines monthly, however, some said weekly so I will be making my magazine so it comes out
fortnightly.