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Chloe Emberton-Evaluation


Slide 1- Foundation Portfolio Evaluation

Slide 2- Question 1- ‘In what ways does your media product use, develop or challenge forms
and conventions of real media products?’ and Images of Kerrang magazine that I am
comparing my magazine too.

Slide 3- Answer to Question 1- Front Cover- In what ways does your media product use,
develop or challenge forms and conventions of real media products?

My magazine cover uses the forms and conventions of another magazine, because my
masthead fills the whole of the top of the magazine page, like Kerrang, and is in a big bold
font, which makes the reader of the magazine instantly be attracted to the title, also, the
title has an effect on it which makes it look a bit eroded and also makes it match the genre
of my magazine, which is indie, which I have picked up from the Kerrang magazine. The
main image on my magazine fills most of the page and stands out which is the same as the
Kerrang magazine, which also catches the readers eye as they will be attracted to the cover
star and want to find out what the article is about. I have also used the forms and
conventions of Kerrang because of the main cover line, as it goes right across the middle of
the cover in a big bold font, which lets the reader instantly know who it is about and what
the article will be about.

I have developed the forms and conventions of the Kerrang magazine because of the banner
that runs across the top of the magazine that is advertising 3 different artists, however, I
have used a banner to advertise to the readers that they can enter a competition and win 2
VIP tickets to Leeds festival 2012, which runs across the bottom of the magazine, it also fills
the dead space that there was before I put it there. On the Kerrang magazine there are 4
cover lines that go down the left side of the magazine which are in quite a small font and are
quite close together and there is also an image above the cover lines, however, I have
developed this form and convention because I chose to do 4 cover lines which do also run
down the left side of my magazine but they are in a much bigger font and are more spaced
out which makes them stand out more and a lot clearer.

I have challenged the forms and conventions of the Kerrang magazine because on the cover
of Kerrang there are two smaller images, one which advertises green day and one which
advertises a poster special, however, I didn’t use any other images on my front cover
because I wanted Shannon to be the main topic and I wanted her to stand out a lot more
than what she would’ve done if there were other images of artists on the cover.

Slide 4 – Answer to Question 1- Contents Page

My contents page uses the forms and conventions of the Kerrang magazine because I chose
to do an Editors comment in the top left corner of the page which I picked up from the
Kerrang magazine, I chose to do this because I had dead space in the top left so to fill that
space I thought an editors comment would look ok. I also used the forms and conventions of
Chloe Emberton-Evaluation


the Kerrang magazine because I placed the word ‘contents’ in the top right corner because I
felt that it would look better like that even though most magazines would put the word
‘contents’ in the top right corner so they it would be the first thing that the reader notices,
however, I feel that it is still very noticeable and would catch the readers eye.

I have developed the forms and conventions of the Kerrang contents page because on the
Kerrang contents the list of what is in the magazine is going down the right side of the
magazine, which I have also done, however, on the Kerrang one the list is quite squished in
and everything is very close together, so, to develop this, I let my list go down half of the
page which creates more space around it but still makes it look professional.

To challenge the Kerrang magazine I did pick up on the idea of the other photographs going
on the left side of the page, however, I did not arrange the photos in the same way that
they are on the Kerrang one, as they are lay out neatly in squares, however I placed three
photos, two of Shannon and one of Lucy in a way that they overlapped each other a bit, but
so they fit into the space that there was whilst still trying to make it look professional.

Slide 5 – Answer to Question 1- Double Page Spread

My magazine used the forms and conventions of the Kerrang double page spread by placing
one large landscape image of Shannon across the two pages, which has been done for the
Kerrang one as well. This looks effective because it makes Shannon stand out and the
writing lies on top of the image on the right side of the pages.

I have developed the Kerrang double page spread because the article on the Kerrang one is
very short so I made mine longer which lets the reader get more of an insight into
Shannon’s life and also by having an article that fills a whole page it is filling in dead space.

I have challenged the Kerrang double page spread because the Kerrang one has used extra
images of the artist that it is about but I only used one large image because I wanted it to
stand out and I also only used one because I used two of Shannon on the contents page so I
didn’t want to over-fill the magazine which images of the same person.

Slide 6- Question 2 - How does your media product represent particular social groups?

My magazine represents particular social groups because the artists that are included within
the magazine attract a younger audience, there are a range of artists and bands that are
advertised in my magazine that range from young to middle aged, which will attract my
target audience which is 16-26, however, people older than that will also read my magazine.
The genre of my magazine is indie, therefore, people who listen to indie music, for example,
bands like artic monkeys and 30 seconds to Mars will want to buy my magazine because
bands like these are included within my magazine and on my contents page I have
advertised features and interviews with these bands, so therefore, people who listen to
these types of bands will want to read about the bands and artists as well. Other ways that
Chloe Emberton-Evaluation


my magazine represents an indie audience is through the design of the masthead. ITONE’s
masthead has an eroded design yet it still stands out and is easy to read. I think that it is
similar to ‘Kerrang’s’ masthead as the smashed glass style links into the genre of it being a
rock music magazine. Also I feel that the masthead represents this social group because
they follow a more laid back cool style which is reflected in ITONE.

Slide 7- Question 3 - What kind of media institution might distribute your media product
and why?

Bauer Media reaches over nineteen million UK adults across multiple media channels.
They have more than eighty influential media brands spanning a wide range of interests,
including heat, GRAZIA, Closer, FHM, MATCH, Kiss 100, Kerrang and 4Music, because Bauer
Media distributes magazines such as Kerrang, I think they will also distribute my magazine
because my magazine is quite similar to Kerrang so they will then sell my magazine and
more people would buy it as well as the people who already buy Kerrang so therefore Bauer
Media would profit off distributing my magazine as well.

I think that my magazine could be advertised through TV adverts, because magazines such
as ‘heat’ are advertised on TV and because they are distributed by Bauer Media, I then also
think that my magazine could be advertised on TV because I agree that Bauer Media would
distribute my magazine. Also, if my magazine did get distributed by Bauer Media then I think
that it will be advertised on the radio as well as a new up-coming music magazine; I think it
will be advertised on radio stations such as FHM, because FHM are also linked in with Bauer
Media.

Slide 8- Question 4 - Who would be the audience for your media product?

My media products target an audience that likes indie music and are aged 16-26. The
gender my magazine targets is mixed like Kerrang and NME, this is supported through the
house style which is red and black and these colours match both genders, however, my
magazine would not be targeted towards ‘girly girls’. For my target audience research I
conducted a questionnaire and found that 60% girls and 40% boys would like for the genre
of the magazine to be mainly indie and rock, therefore, I made my magazine with this in
mind, I made my magazine so it was mainly indie but I also included some rock bands on the
contents page to cater for the fans of rock music as well. From my product research I also
found that most people are attracted to a magazine because of the Cover-star, so to carry
this out I chose an image that would take up most of the magazine and would catch
people’s eye. I also conducted a focus group to find out what people would like my front
cover, contents page and double page spread to mainly consist of and what genre they
would most like the magazine to consist of, the results are on slides 8, 9, 10 and 11.

Slide 12- Question 5 - How did you attract/address your audience?

I attracted my audience by including indie bands in my magazine because I know that the
audience of my magazine will listen to indie music so therefore they would buy the
magazine as they would want to read about the bands/artists that they are a fan of. I also
attracted them by using a house style of black and red throughout the magazine, these
Chloe Emberton-Evaluation


colours together are very eye catching and complement each other by making each stand
out. I addressed my audience by including images within the magazine that use direct
address, by doing this, the reader will think that the artist is looking at them and it will make
it look like the they are talking to them and involving them in the magazine. I also
attracted/addressed my audience by using the rule of thirds, by doing this it makes the
photograph look more professional and interesting to look at, therefore, the reader of the
magazine will want to look at more of the photos inside.

Slide 15 – Question 6 - What have you learnt about technologies from the process of
constructing this product?

Through the process of me constructing my magazine I have learnt about various
technologies that helped me to make my magazine, these include; learning how to use a
professional camera and changing the lighting on it and how to zoom and out so it makes
the photograph look professional. Photoshop was a new thing to me when I had to start
doing my magazine, through the process of using it I feel that I had became better at using
it, for example, cutting out an image from the background that it is originally on and placing
it on another background, whilst still trying to make it look professional and not stuck on.
Before I started making my magazine I had never used E-Blogger before, but throughout the
process of making my magazine and the research that I had to conduct before I made it I
had to upload everything onto E-Blogger. Another technology that I was new to was
SlideShare where I had to upload word documents onto, to be able to put them onto my
blog, all of these technologies have been very useful to me throughout the process of
making my magazine.

Slide 18 – Question 7 - Looking back at your preliminary task, what do you feel you have
learnt in the progression from it to the full product?

During the preliminary task I learnt about how to create a basic magazine and the simple
tools to use on Photoshop to be able to construct the magazine. Through making my music
magazine however I can see that I have progressed in terms of learning how to use a digital
camera more professionally and having the knowledge of how to make the photograph
more appealing to my audience. My knowledge on design and layout has also improved
from doing my preliminary task to creating my music magazine because the layout of my
music magazine has improved a lot more from when I created my Eccles college magazine as
my music magazine looks more professional. Through the progression of going from making
my Eccles college magazine to making my music magazine I feel that my use of Photoshop
has improved as well because the way that I cut images out look more professional on my
music magazine and the way I have placed everything around on it look more eye catching
than what my Eccles magazine does. Also, when I constructed my Eccles college magazine I
did not manipulate the photograph, however, for all of the photographs that I have included
within my music magazine I have manipulated, by doing this it makes the photographs look
more eye catching and appealing because you can make the colours brighter, which is what
I did. Completing the preliminary task was a positive thing because it let me have a trail run
Chloe Emberton-Evaluation


on how to create a magazine and let me know how difficult it would be to make a successful
music magazine, this then made my final magazine all the more successful.

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Evaluation in word

  • 1. Chloe Emberton-Evaluation Slide 1- Foundation Portfolio Evaluation Slide 2- Question 1- ‘In what ways does your media product use, develop or challenge forms and conventions of real media products?’ and Images of Kerrang magazine that I am comparing my magazine too. Slide 3- Answer to Question 1- Front Cover- In what ways does your media product use, develop or challenge forms and conventions of real media products? My magazine cover uses the forms and conventions of another magazine, because my masthead fills the whole of the top of the magazine page, like Kerrang, and is in a big bold font, which makes the reader of the magazine instantly be attracted to the title, also, the title has an effect on it which makes it look a bit eroded and also makes it match the genre of my magazine, which is indie, which I have picked up from the Kerrang magazine. The main image on my magazine fills most of the page and stands out which is the same as the Kerrang magazine, which also catches the readers eye as they will be attracted to the cover star and want to find out what the article is about. I have also used the forms and conventions of Kerrang because of the main cover line, as it goes right across the middle of the cover in a big bold font, which lets the reader instantly know who it is about and what the article will be about. I have developed the forms and conventions of the Kerrang magazine because of the banner that runs across the top of the magazine that is advertising 3 different artists, however, I have used a banner to advertise to the readers that they can enter a competition and win 2 VIP tickets to Leeds festival 2012, which runs across the bottom of the magazine, it also fills the dead space that there was before I put it there. On the Kerrang magazine there are 4 cover lines that go down the left side of the magazine which are in quite a small font and are quite close together and there is also an image above the cover lines, however, I have developed this form and convention because I chose to do 4 cover lines which do also run down the left side of my magazine but they are in a much bigger font and are more spaced out which makes them stand out more and a lot clearer. I have challenged the forms and conventions of the Kerrang magazine because on the cover of Kerrang there are two smaller images, one which advertises green day and one which advertises a poster special, however, I didn’t use any other images on my front cover because I wanted Shannon to be the main topic and I wanted her to stand out a lot more than what she would’ve done if there were other images of artists on the cover. Slide 4 – Answer to Question 1- Contents Page My contents page uses the forms and conventions of the Kerrang magazine because I chose to do an Editors comment in the top left corner of the page which I picked up from the Kerrang magazine, I chose to do this because I had dead space in the top left so to fill that space I thought an editors comment would look ok. I also used the forms and conventions of
  • 2. Chloe Emberton-Evaluation the Kerrang magazine because I placed the word ‘contents’ in the top right corner because I felt that it would look better like that even though most magazines would put the word ‘contents’ in the top right corner so they it would be the first thing that the reader notices, however, I feel that it is still very noticeable and would catch the readers eye. I have developed the forms and conventions of the Kerrang contents page because on the Kerrang contents the list of what is in the magazine is going down the right side of the magazine, which I have also done, however, on the Kerrang one the list is quite squished in and everything is very close together, so, to develop this, I let my list go down half of the page which creates more space around it but still makes it look professional. To challenge the Kerrang magazine I did pick up on the idea of the other photographs going on the left side of the page, however, I did not arrange the photos in the same way that they are on the Kerrang one, as they are lay out neatly in squares, however I placed three photos, two of Shannon and one of Lucy in a way that they overlapped each other a bit, but so they fit into the space that there was whilst still trying to make it look professional. Slide 5 – Answer to Question 1- Double Page Spread My magazine used the forms and conventions of the Kerrang double page spread by placing one large landscape image of Shannon across the two pages, which has been done for the Kerrang one as well. This looks effective because it makes Shannon stand out and the writing lies on top of the image on the right side of the pages. I have developed the Kerrang double page spread because the article on the Kerrang one is very short so I made mine longer which lets the reader get more of an insight into Shannon’s life and also by having an article that fills a whole page it is filling in dead space. I have challenged the Kerrang double page spread because the Kerrang one has used extra images of the artist that it is about but I only used one large image because I wanted it to stand out and I also only used one because I used two of Shannon on the contents page so I didn’t want to over-fill the magazine which images of the same person. Slide 6- Question 2 - How does your media product represent particular social groups? My magazine represents particular social groups because the artists that are included within the magazine attract a younger audience, there are a range of artists and bands that are advertised in my magazine that range from young to middle aged, which will attract my target audience which is 16-26, however, people older than that will also read my magazine. The genre of my magazine is indie, therefore, people who listen to indie music, for example, bands like artic monkeys and 30 seconds to Mars will want to buy my magazine because bands like these are included within my magazine and on my contents page I have advertised features and interviews with these bands, so therefore, people who listen to these types of bands will want to read about the bands and artists as well. Other ways that
  • 3. Chloe Emberton-Evaluation my magazine represents an indie audience is through the design of the masthead. ITONE’s masthead has an eroded design yet it still stands out and is easy to read. I think that it is similar to ‘Kerrang’s’ masthead as the smashed glass style links into the genre of it being a rock music magazine. Also I feel that the masthead represents this social group because they follow a more laid back cool style which is reflected in ITONE. Slide 7- Question 3 - What kind of media institution might distribute your media product and why? Bauer Media reaches over nineteen million UK adults across multiple media channels. They have more than eighty influential media brands spanning a wide range of interests, including heat, GRAZIA, Closer, FHM, MATCH, Kiss 100, Kerrang and 4Music, because Bauer Media distributes magazines such as Kerrang, I think they will also distribute my magazine because my magazine is quite similar to Kerrang so they will then sell my magazine and more people would buy it as well as the people who already buy Kerrang so therefore Bauer Media would profit off distributing my magazine as well. I think that my magazine could be advertised through TV adverts, because magazines such as ‘heat’ are advertised on TV and because they are distributed by Bauer Media, I then also think that my magazine could be advertised on TV because I agree that Bauer Media would distribute my magazine. Also, if my magazine did get distributed by Bauer Media then I think that it will be advertised on the radio as well as a new up-coming music magazine; I think it will be advertised on radio stations such as FHM, because FHM are also linked in with Bauer Media. Slide 8- Question 4 - Who would be the audience for your media product? My media products target an audience that likes indie music and are aged 16-26. The gender my magazine targets is mixed like Kerrang and NME, this is supported through the house style which is red and black and these colours match both genders, however, my magazine would not be targeted towards ‘girly girls’. For my target audience research I conducted a questionnaire and found that 60% girls and 40% boys would like for the genre of the magazine to be mainly indie and rock, therefore, I made my magazine with this in mind, I made my magazine so it was mainly indie but I also included some rock bands on the contents page to cater for the fans of rock music as well. From my product research I also found that most people are attracted to a magazine because of the Cover-star, so to carry this out I chose an image that would take up most of the magazine and would catch people’s eye. I also conducted a focus group to find out what people would like my front cover, contents page and double page spread to mainly consist of and what genre they would most like the magazine to consist of, the results are on slides 8, 9, 10 and 11. Slide 12- Question 5 - How did you attract/address your audience? I attracted my audience by including indie bands in my magazine because I know that the audience of my magazine will listen to indie music so therefore they would buy the magazine as they would want to read about the bands/artists that they are a fan of. I also attracted them by using a house style of black and red throughout the magazine, these
  • 4. Chloe Emberton-Evaluation colours together are very eye catching and complement each other by making each stand out. I addressed my audience by including images within the magazine that use direct address, by doing this, the reader will think that the artist is looking at them and it will make it look like the they are talking to them and involving them in the magazine. I also attracted/addressed my audience by using the rule of thirds, by doing this it makes the photograph look more professional and interesting to look at, therefore, the reader of the magazine will want to look at more of the photos inside. Slide 15 – Question 6 - What have you learnt about technologies from the process of constructing this product? Through the process of me constructing my magazine I have learnt about various technologies that helped me to make my magazine, these include; learning how to use a professional camera and changing the lighting on it and how to zoom and out so it makes the photograph look professional. Photoshop was a new thing to me when I had to start doing my magazine, through the process of using it I feel that I had became better at using it, for example, cutting out an image from the background that it is originally on and placing it on another background, whilst still trying to make it look professional and not stuck on. Before I started making my magazine I had never used E-Blogger before, but throughout the process of making my magazine and the research that I had to conduct before I made it I had to upload everything onto E-Blogger. Another technology that I was new to was SlideShare where I had to upload word documents onto, to be able to put them onto my blog, all of these technologies have been very useful to me throughout the process of making my magazine. Slide 18 – Question 7 - Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? During the preliminary task I learnt about how to create a basic magazine and the simple tools to use on Photoshop to be able to construct the magazine. Through making my music magazine however I can see that I have progressed in terms of learning how to use a digital camera more professionally and having the knowledge of how to make the photograph more appealing to my audience. My knowledge on design and layout has also improved from doing my preliminary task to creating my music magazine because the layout of my music magazine has improved a lot more from when I created my Eccles college magazine as my music magazine looks more professional. Through the progression of going from making my Eccles college magazine to making my music magazine I feel that my use of Photoshop has improved as well because the way that I cut images out look more professional on my music magazine and the way I have placed everything around on it look more eye catching than what my Eccles magazine does. Also, when I constructed my Eccles college magazine I did not manipulate the photograph, however, for all of the photographs that I have included within my music magazine I have manipulated, by doing this it makes the photographs look more eye catching and appealing because you can make the colours brighter, which is what I did. Completing the preliminary task was a positive thing because it let me have a trail run
  • 5. Chloe Emberton-Evaluation on how to create a magazine and let me know how difficult it would be to make a successful music magazine, this then made my final magazine all the more successful.