2. Client History
5,800 Restaurants in the U.S.
80% are owned by independent
franchises.
Founded March 21, 1962 by Glen
Bell at the age of 25.
Bought by PepsiCo in 1978 and
grew rapidly.
Revenue of 1.9 billion USD in
2009.
3. Challenges & Goals
People do not believe in the quality
of Taco Bell products
Show people about great deals
compared to other fast food chain
restaurants.
Convince people that service is of
better quality and speedier than
other fast food chain restaurants.QuickTime™ and a
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4. Facebook
Fans of Taco Bell can post their
thoughts on different food Taco
Bell has to offer.
Can receive feedback from fans on
what types of deals Taco Bell
should include on their menu.
Restaurant Locator Feature.QuickTime™ and a
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5. Twitter
Announce new location openings
Announce new deals and coupons
People could print off coupons
directly from Taco Bell off from
Twitter
Twitter would create a strong
“buzz” around everything going on
with the Taco Bell company.QuickTime™ and a
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6. Blogging
Talk about different community events
Taco Bell has sponsored or been a part
of.
Stories that Taco Bell are involved in that
would not be located on their website.
Would shed a positive light on Taco Bell
Also could just talk about different
entertaining events that Taco Bell has
been a part of.QuickTime™ and a
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7. Public Relations
Promote events and activities to
show that Taco Bell wants to be
part of the community
Also can do press releases
announcing charitable donations,
etc.
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8. Strategy Evaluation
Google Analytics
Adwords would be used late night and
geared towards a younger crowd
Twitter Analytics
Allows you to see which tweets caused
people to have a reaction on twitter.
+ Other web history applications to see
what people respond to and why.
QuickTime™ and a
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9. Budget Allocation
Spread out evenly among most of
the media networks.
Special emphasis on Blogging and
Public Relations.
10. Timeline
Heavily advertise throughout the
whole year.
Possibly more advertising in
summer months with a pulsing
media schedule.
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