Intro to graphic design principles and elements, updated

1. Principles and Elements
of Visual Design

2. The Principles of Design
• Contrast
• Repetition
• Alignment
• Proximity

4. The Elements of Design
• Line
• Shape
• Texture
• Space
• Size
• Value
• Color

5. Line
A mark connecting two points

6. organic line

8. geometric line

10. calligraphic line

13. single weight line

16. Shape
Anything that has height and width

17. Geometric shape

23. organic shapes

27. figurative shape

32. Texture
The look or feel of the surface

38. Space
The distance of area between
and around things.

43. Size
How big or small something is.

47. Value
The darkness or lightness of an area.

52. Color
Hue

59. Balance
Equal distribution of weight

66. Rythm
Pattern created by repeated elements that
are varied.

73. Emphasis
What stands out is noticed

78. Unity
All the elements look like they are part of a
whole.