Top 3 SEO Strategies for 2013 Revealed

Welcome to the Webinar

Top 3 SEO Strategies
for 2013 - Revealed

Produced by The Small Business Expo

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or find out more at 212-404-2000.

Internet Marketing To Grow Your Business
• SEO • Social Media
• PPC • Email Marketing
• Online PR • Video

Visit www.AjaxUnion.com
or call 800-594-0444 to get started!

Agenda – SEO & Social Media
• Setting Goals for Your Online Marketing Campaign
• Where Should I Start? SEO vs. Social vs. PPC
• Google Penguin: New Standards in Linkbuilding
• Tracking, Reporting, and Campaign Analysis
• How To Prospect Over Social Media

Agenda – Google AdWords & Q&A
• Introduction to Google AdWords
• Optimizing AdWords for an Increasingly Mobile World
• Conversion Optimization Tips for Your Website

Special Offer

Q&A Session

Where do I start?
Setting Goals
• Sell 10 products each day
• Build brand awareness
• Collect 5 quality leads each
day
• Engage existing users
• Bring 40 unique visitors to
website each day

Where do I start?
Determining Strategies
• What strategies will help
me meet my goals?
• Where is my time and
money best spent?
• SEO vs. Social Media vs.
Pay Per Click

SEO vs. Social Media vs. Pay Per Click
Pick your strategy based on your goals and industry:

SEO Social Media Pay Per Click

Long Term Strategy Brand Awareness Quick Results

Drive Traffic Customer Engagement Targeted Traffic

Free Natural Traffic Find New Fans Customized Message

Broad Global Reach Great For Visual Options for Branding
Industries

What is Google Penguin?
Major algorithm update from April 2012 that
cracked down on unnatural links.

Unnatural Links: Paid, spammy, or unrelated links
leading to your website.

New Rules in Linkbuilding

With Penguin, it’s important to vary
your anchor text so that it appears
natural to Google.

How Links Work
• HTML Code: <a
href=“http://www.yoursite.com”>Anchor
Text</a>
• How It Looks: Anchor Text

Linkbuilding in Action
Site: JoesSunglasses.com • Keyword: Gucci Sunglasses

Anchor Type Example Penguin

Exact Match Gucci Sunglasses No

Latent Semantic Indexing Gucci Shades Yes

Naked JoesSunglasses.com Yes
Junk Click Here Yes

Branded Joe’s Sunglasses Yes

Tracking and Analysis
Google Analytics

Facebook Insights

There are a number of great tools to
use to track your results:
• Google Analytics
• Facebook Insights
• Google AdWords
• RankChecker
• Webmaster Tools

How to Track Performance
It is important to track results and keep records to compare by
day, month, quarter, and year to accurately gauge growth.

Marketing is about TESTING
Having enough accurate data will help influence your decisions
and get the most out of your strategies.

Data Analysis
Analytics will help to:
• Identify trends
• Confirm or disprove assumptions
• Make changes to strategy based on data
• Guide time and money effectively
• Influence new ideas for future campaigns

What can social media do for you?
Brand your business
• Demonstrate credibility
• Highlight services/offerings
• Showcase customer service

Connect directly to decision makers

Collect email addresses

Social Profiles You Must Have
Representing your business on social media is
as important as having a website.

Facebook & Twitter
• Reserve a custom URL like:
www.facebook.com/AjaxUnion
• Set up a Facebook Ad Campaign at
$5/day. Aim to pay under $1 per click.

• Design your Twitter profile background
• Follow competitors’ followers

LinkedIn & Google+
• Sign up for a premium account
• Send an InMail
• Add one app to your profile (e.g.,
Slideshare)

• Join (or start) a community
• Identify top industry leaders on
Google+ and reach out

What is Google AdWords?
AdWords is Google’s online advertising
program
•Advertisers select keywords; ads
appear next to the search results on
Google.com
•Ads can also show on hundreds of
thousands of other websites
•AdWords is a live auction for keywords

Common Questions for New Advertisers
Is AdWords appropriate for Which keywords should
my small business? I use?

How do I get my ad in
the #1 position? How will I be
charged?

How do I write a
great ad?
Where will my
ads appear?

How does AdWords work?

Instant Auction
A live auction is run for every search

Ad Position = Quality x Your Bid

Quality Factors:
Clickthrough rate, keyword relevance, ad
relevance and historical performance

Target Mobile Devices Differently
Web-based sales completed
on phones will make up 5.2%
of Internet buying this year
and 9.5% by 2015.
-Emarketer Inc.

Take Advantage of Mobile Marketing

Google has released new “Enhanced Campaigns” that
changes the way we target mobile devices.

• Bid Multiplier on keywords for mobile bidding
• Choose to bid more or less on mobile devices
depending on success



• Create separate ads that target only mobile devices
• Mobile users tend to use shorter, more general
keywords
• Ad Text should be brief and to the point



• Take advantage of mobile tracking
• Use Call extensions in ads for users to easily call
• Google supplies dynamic phone numbers to
track which keywords led to each call, and total
length of call
• Conversions can be setup for phone call goals

Turning Visitors Into Conversions
• Make navigation simple
and contact easy
• Use a strong call to action
to guide the user in the
right direction
• Show user that they can
trust you and your
advantages over
competitors

Clear Navigation
• Think like the consumer
• Links to all possible topics they could be looking for
• Multiple sorting methods
• E-commerce Sites tend to benefit from Vertical Sidebars while
Service Sites tend to benefit from Horizontal navigation
• Send users to the most relevant page immediately
• Links to Social Networking Sites

Easy to Contact
• Email Signup Box on ALL Pages
• Toll Free Number in Header
• Live Chat
• Contact form on as many pages as possible
• Social Networking Links on ALL Pages
• Strong Call To Action
•Save 20% Today
•Call for a Free Quote
•Schedule an Appointment

USP and Trust Points
• Show Customer Reviews and Testimonials
• “Why Choose Us” Page
• Money Back Guarantee
• BBB Logo
• 100% Customer Satisfaction Seal
• Free Shipping
• 30 Day Returns
• McAfee Logo
• Industry Seals and Badges

SPECIAL BONUS!
Get 50% Off Our B2B Marketing Seminar
at the New Yorker Hotel!

To save, use the code 50BIZ507 at:
http://ajaxb2bmarketing.eventbrite.com

ANOTHER SPECIAL BONUS!
BUSINESS OWNER NETWORKING EVENT

To RSVP for this exclusive event, visit:
http://www.ajaxunion.com/ceonetworking/

OR email ElleS@AjaxUnion.com

Your Questions Are Welcome
Press *2 to raise your hand if you are calling in on
the phone, or type your question into the box on
the left side of the Webinar Page.

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Following This Webinar,
Join us for a Deep Dive
• We come back for an SEO Strategy Workshop
• You can ask more questions and get more details
• We’ll use desktop sharing and HD webcams in GoToWebinar
• You will learn how to make important SEO decisions like the
experts
• 2013 is the year Google changed everything – don’t be caught
in the dark and let your website efforts suffer

Click the button on the left
or go to http://ccall.co/ajax

Top 3 SEO Strategies for 2013 Revealed

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