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Gamification Strategies: Sticky Web Sites Increase User Engagement

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Your SEO gets your attractive web site the traffic it deserves. You AB tested for optimal conversion rates. Your pivot has re-directed development efforts to improve user functionality. Good Job! Kudos all around.

What is your user engagement strategy?

This presentation highlights a few gamification strategies that are available to web developers. And it highlights two of the Web apps you can incorporate into a web site design to up user engagement.

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Gamification Strategies: Sticky Web Sites Increase User Engagement

  1. 1. Gamification Strategies: STICKY WEB SITES INCREASE USER ENGAGEMENT
  2. 2. Gamification Presentation Game
  3. 3. Alabama ???
  4. 4. Behavioral EconomicsVideo Games L o y a lt y Gamification
  5. 5. Gamification
  6. 6. Gamification Concepts  Bartles Player Types  Points, Badges, and Leaderboards aka PBL  Levels  Autonomy, Relatedness, Competence  SAPS  Challenges/Quests  Path to Mastery
  7. 7. So What? Who Cares?
  8. 8. Measuring User Engagement Mounia Lalmas (21 SlideShares) , Scientist at Yahoo Labs
  9. 9. Measuring User Engagement Mounia Lalmas (21 SlideShares) , Scientist at Yahoo Labs
  10. 10. Measuring User Engagement Mounia Lalmas (21 SlideShares) , Scientist at Yahoo Labs
  11. 11. Measuring User Engagement Mounia Lalmas (21 SlideShares) , Scientist at Yahoo Labs
  12. 12. Gamification Platforms There are a range of different gamification platforms and entry points for websites  www.bunchball.com  www.badgeville.com  www.bigdoor.com  www.gamify.com  www.gigya.com  www.punchtab.com  www.captainup.com
  13. 13. Spit Balling
  14. 14. Contact Info  Facebook  Linkedin  Twitter @Dutch_Driver  Dutch dot Driver at Gmail dot com  Two five six Three six five Two seven three zero
  15. 15. Gamification Presentation Game 7 8 19 9 6

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