domain knowledge brand

1. Brand Building Presented By :- Manish Rai Mohit Tayal Gourav Singh Rohit Singh Rahul Choudhary INJBS

6. Brand Building 101 Brand Equity Making the Promise Delivering the Promise Trust INJBS

7. Building A Brand By “Delivering the Promise” Through It’s Consumer Touch Points Everything Communicates! INJBS

19. What Is A Touch Point? Any Contact Point Between A Customer And A Brand INJBS

20. What: Consumer Touch-Points ENVIRON- MENT PACKAGING EVENTS BROADCAST PRINT CO-BRANDING GUERRILLA MEDIA OUTDOOR RETAIL THEME ART PROMOS MARKETING INTERACTIVE DIRECT MKTG E-MAIL MARKETING E-COMMERCE ONLINE MEDIA Your Brand UNIFORM CRM PUBLIC RELATIONS DIGITAL ASSET MGMT GRAPHIC STANDARDS PLAYING SURFACE CORPORATE IDENTITY

21. Putting It All Together Through all of a brand’s touch points, the “product” and the consumer’s experience with it, must deliver on the brand promise to ensure the desired emotional connection is made with a customer. Who’s job is this? Each function that ‘owns’ a touch point. Who should oversee/lead this? Brand Champions…”Marketers” INJBS

24. DQ Brand Touch Points “ Advertising” Product/Menu Facility (Ext.) Customer Svc. Product Quality Locations Speed of Svc. Facility (Int.) Brand Experience

25. DQ Brand Positioning

26. Workin’ the Wheel INJBS Re-Positioning the Brand “ Advertising” Innovation Funnel Menu/Product Operations “Road Map” Product Quality Operations “Road Map” Speed Of Service Operations “Road Map” Customer Service “ Modernization” Interior “ Modernization” Exterior Strategic Development Locations Strategy/Action DQ Brand Touch Point

28. INJBS Thank You!