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Search London
Search London
25th April 2018
A slightly stressful
period of ranking flux
A ‘what if’ conversation
Search London
25th April 2018
I casually shared a screenshot
Jo & Tim Humoured Me
And I got a bit ‘tin foil hat’ on everyone
The death of rank
tracking “yada yada”
Search London
25th April 2018
We’ve been busy
Hourly now has a UI
We’ve invited some
people to give it a go
Free access in the
name of R&D
WHY?
WHY?
We’re nice people
WHY?
We’re nice people
More knowledge is always a good thing
WHY?
We’re nice people
More knowledge is always a good thing
We want to start a conversation
SEOs are pretty helpful & open
But we believe
too unthinkingly sometimes
Search London
25th April 2018
We
Search London
25th April 2018
rely
We
Search London
25th April 2018
relyon knowledge share
We
But don’t always have the
tools & experience to validate
Hourly isn’t the solution,
but it gets us closer to it
Search London
25th April 2018
Search London
25th April 2018
Search London
25th April 2018
Search London
25th April 2018
Question:
Does JS content get indexed as
quickly as in-source content?
Search London
25th April 2018
Blog/study here
bit.ly/js-drag-race
Spoilers - Yes… Maybe?
Search London
25th April 2018
Except!
Index request might have been spoiling things
Search London
25th April 2018
What’s cool
about this?
Research >> Hypothesis >>
Test >> Feedback >> Re-test
Research >> Hypothesis >>
Test >> Feedback >> Re-test
Research >> Hypothesis >>
Test >> Feedback >> Re-test
Research >> Hypothesis >>
Test >> Feedback >> Re-test
Research >> Hypothesis >>
Test >> Feedback >> Re-test
Search London
25th April 2018
needsmore of this kind of thing
SEO
Search London
25th April 2018
Search London
25th April 2018
63Keywords tracked
Search London
25th April 2018
54,258SERPs
Across
Search London
25th April 2018
59,296URLs
seeing
Search London
25th April 2018
109URLs seen per SERP
So, an average
That’s not a lot for nearly
5 month’s tracking!
They’re small numbers, but
you don’t need ‘big data’ for insights
Search London
25th April 2018
dataLet’s compare it to an established tracker
We also have flux
7 Days
7 Days
Search London
25th April 2018
Besides - treat all
flux data with
care
So dependent on context, keyword & sample
size
Latest Core Update?
Search London
25th April 2018
Google is against it
Our testers are being patient &
Helping us find work-arounds
But it’s unnatural
Google doesn’t like it!
(oh and one more thing...)
I may have given them an easy way to
spot what we’re up too...
Search London
25th April 2018
It’s actually really useful!
Think of it as “surgical”
rank tracking
Spotting Cannibalisation
ID’ing Ranking Problems
ID’ing Ranking Problems
ID’ing Ranking Problems
ID’ing Ranking Problems
Monitoring migrations
Search London
25th April 2018
Search London
25th April 2018
Search London
25th April 2018
Search London
25th April 2018
Search London
25th April 2018
Search London
25th April 2018
Want a go?*
bit.ly/about-hourly
*Still limited access
Thank you.

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Hourly Rank Tracking One Year On - Search London April 2018