@chrisburgess #BigDigitalADL
Bootstrapping eCommerce
with WordPress

Who’s this guy?
• Chris Burgess
• Tech geek
• Co-founder of digital marketing
agency Clickify
• Co-organiser of Melbourne
WordPress Meetup and Melbourne
SEO Meetup

We’re going to cover…
• What are popular eCommerce options?
• Why WordPress and WooCommerce?
• What are WooCommerce’s features?
• How do I extend WooCommerce?
• Does WordPress and WooCommerce scale?
• How do I measure my site’s performance?
• What are the other considerations?

What are
popular
eCommerce
options?

https://trends.google.com/trends/explore?q=magento,woocommerce,shopify

Why
WordPress and
WooCommerce
?

May 2003
May 2017
June 2010
Source: http://www.wpexplorer.com/history-wordpress-ui/

WordPress is the top content
management system for 52%
of all sites on the Internet and
29% of top 10k sites
Source: https://trends.builtwith.com/cms

WooCommerce powers over
41% of all ecommerce sites
and 10% of top 10k
ecommerce sites
Source: https://trends.builtwith.com/shop

WooCommerce boasts
24,380,618 downloads
3+ million active installs

Active Global Community
Source: https://woocommerce.com/2015/10/woocommerce-10m-30-percent/

Open Source –
Free as in Freedom

Resources and Documentation

Developer Friendly

Multi Country
Multi Language
Multi Currency

Flexible

Part of a (much) larger
WordPress ecosystem

What are
WooCommerce’s
features?

Source: https://woocommerce.com/products/woocommerce-order-status-manager/

How do I extend
WooCommerce?

WooCommerce Extensions
Source: https://woocommerce.com/products/woocommerce-order-status-manager/

Memberships
Source: https://woocommerce.com/products/woocommerce-memberships/

Subscriptions
Source: https://woocommerce.com/products/woocommerce-subscriptions/

Bookings
Source: https://woocommerce.com/products/woocommerce-bookings/

Variations Swatches and Photos
Source: https://woocommerce.com/products/variation-swatches-and-photos/

Product Vendors
Source: https://woocommerce.com/products/product-vendors/

Stripe (and other payment gateways)
Source: https://en-au.wordpress.org/plugins/woocommerce-gateway-stripe/

Xero (and other accounting packages)
Source: https://woocommerce.com/products/xero/

Waitlist
Source: https://woocommerce.com/products/woocommerce-waitlist/

WooCommerce Points and Rewards
Source: https://woocommerce.com/products/woocommerce-points-and-rewards/

YITH WooCommerce Zoom Magnifier
Source: https://wordpress.org/plugins/yith-woocommerce-zoom-magnifier/

WPML – WooCommerce Multilingual
Source: https://wpml.org/documentation/related-projects/woocommerce-multilingual/

YITH WooCommerce Wishlist
Source: https://wordpress.org/plugins/yith-woocommerce-wishlist/

MailChimp for WooCommerce
Source: https://wordpress.org/plugins/mailchimp-for-woocommerce/

Point of Sale

Does WordPress
and
WooCommerce
scale?

“We’ve seen instances of shops with
100,000+ products listed, handling
thousands of transactions per minute.
In those cases, they had great hosting
support and their own developer team
focused on optimization.”
Source: https://docs.woocommerce.com/document/woocommerce-scaling-faqs/

Performance is a
combination of your site
build, configuration and
server stack.

How do I
measure my
sites
performance?

WooCommerce – Standard Reporting
Source: https://docs.woocommerce.com/document/reports/

Google Search Console
Source: https://www.google.com/webmasters/

Google Analytics
Source: https://www.google.com.au/analytics/

WooCommerce Google Analytics Pro
Source: https://woocommerce.com/products/woocommerce-google-analytics-pro/

WooCommerce Customer History
Source https://woocommerce.com/products/woocommerce-customer-history/

What are the
other
considerations?

With great power comes great
responsibility

Don’t wait until you see
something like this…

• Back up your website at least daily
• Patch early and patch often
• Use security plugins or services
• Use SSL
Practice good website maintenance
and security

Leverage Google Shopping Campaigns
Source: https://www.google.com.au/retail/shopping-campaigns/how-it-works/

Google Product Feed
Source: https://woocommerce.com/products/google-product-feed/

What next?

Getting Help
• WordPress.org Support Forums (https://wordpress.org/support/)
• Local Meetups (https://www.meetup.com/)
• WordCamps (https://central.wordcamp.org/)
• WooCommerce Resources (https://woocommerce.com/)
• WP Australia (http://wpaustralia.org/)
• WP Australia Slack (http://wpaustralia.org/#slack)
• WordPress Slack (https://make.wordpress.org/chat/)

Any questions?
@chrisburgess #BigDigitalADL