Link in my YouTube Channel, (Wide Open Slideshare) should not come directly to this presentation; but you will see it on my Slideshare Profile or in my Dropbox. Has nothing to do with WIDE OPEN SPACE ON EARTH, YouTube One Design Notes or any of my YouTube Tributes, like “Urban Hymn - (Cleared Tribute to The Verve - Bitter Sweet Symphony)”: http://www.youtube.com/watch?v=VELkn7GXxk0 Thank you for Slideshare and LinkedIn support. chrisMsimon - http://www.bracketboys.com.au

1. Chris Simon
Leading
Interactive
ROI – NOT
BLUE SKY !
Chris Simon
Leading
Interactive
ROI – NOT
BLUE SKY !
©hris simon 2006

2. CHRIS SIMON: LEADING THE INTERACTIVE DISCIPLINECHRIS SIMON: LEADING THE INTERACTIVE DISCIPLINE
2002 – 2006
SERENDIPITY
BRANDS
SYDNEY &
LONDON
AGENCY
FREELANCE
SYDNEY &
LONDON
JFP
SHANGHAI
1999 – 2000
THA
UK &
BELGIUM
1996 – 1999
IBM
SYDNEY &
ATLANTA
NEW TOYS
-SPIKE
SYDNEY
2000 – 2002
WWAV
RAPP
COLLINS
LONDON &
NEW YORK

3. Chris Simon: Omnicom Portfolio : Creative Director & Digital Brand Strategist :Chris Simon: Omnicom Portfolio : Creative Director & Digital Brand Strategist :
WWAV Rapp Collins
WWAV West
WWAV North
WWAV Scotland
WWAV van Rooij
WWAVRC.digital
Zalpha
Telebusiness Consultancy
WWAV Media
The Computing Group
TBWA
Worldwide
Diversified
Agency
Services
DDB (US)
AMV/
BBDO
Omnicom
GGT
Direct
Tequila
Payne
Stracey
Rapp
Collins
BHWG
BMP
DDB
Alcone
Marketing
Group
Claydon
Healey
Jones Mason
WWAV Rapp
Collins Group
Rapp
Digital
(Tribal DDB)

4. CHRIS SIMON:
INTEGRATED INTERACTIVITY

5. Ensure digital scope,
schedule and budget are
accurate. Develops and
signs-off on creative
estimates and ensures high
quality, profitable execution of
creative deliverables.
Coordinates with resource
manager in projections for,
and assignment of, digital
discipline group members to
client projects.
Direct & enhance efforts of
designers, information
architects, illustrators, interface
developers and flash artists.
Understand graphic design,
information architecture,
usability, technology, and
experience design. Fulfill
leadership tasks and
deliverables of assigned client
accounts. Seek opportunities to
collaborate across agency
networks with global teams.
Maintains an awareness of
status and project deliverables
of all discipline group members'
project work. Facilitates and
orchestrates contact between
account interactive team and
client.
Prepare and present new business
development and project
presentations. Contribute to the
evolution and maintenance of each
digital discipline workflow.
Take an active role in developing,
maintaining and refining a vision for
the direction of the interactive
communications industry. Speak
publicly, representing interactive
discipline. Contribute to the
communication, demonstration and
evolution of the quality standards of
interactive product to clients.
CHRIS SIMON:
INTERACTIVE
DIRECTION
Applied conceptual strategy,
brainstorm facilitation, day-
to-day shepherding of a
project to completion and
team collaboration with
engagement managers,
production, and technology
leads. Lead and direct
cross-disciplinary
development and execution
of short-term (tactical) and
long-term (strategic)
interactive campaigns.
Represent and communicate
interactive and business
philosophy, methodology and
capabilities to current and
potential clients, as well as
across all departments,
business units and service
lines. Develops and executes
account growth strategies with
account core team members to
meet account P&L goals set by
the engagement lead.

6. CHRIS SIMON - INTERACTIVE SKILLS
successfully directed/
managed production of
internet and digital products,
and has worked in teams that
included producers, artists,
designers, writers, and
engineers.
offers high-bandwidth
development experience.
ability to execute high quality
integrated interactive
communications against
strategic business objectives.
expertise in graphic design
demonstrated ability to
mentor and guide other
graphic designers.
strong comprehension of
information architecture and
editorial disciplines and
methodologies.
mastery of project concept
creation, site architecture,
user-interface specification,
functionality specification
and interactive design.
strong understanding of
front-end interactive design
solutions for back-end data
systems.
working knowledge of
capabilities of different platforms
and browsers, and their design
constraints on the Web and other
platforms such as mobile
phones.
strong time management and
creative resource management
capabilities. Demonstrated ability
to direct and multi-task effectively
under pressure. Successful
experience working with and
selling to clients across all
media.

7. CHRIS SIMON CASE STUDIES:
Worldwide portal developments, including brand, retail, fundraising &
donor programmes - integrating direct TV, press & inserts with mobile,
viral, targeted email & search marketing.

8. Chris SimonCHRIS SIMON

16. Advance home page
Micro-sites for all areas of reporting.
Flexibly accessed from existing channel
such as a Citroen or Peugeot European
or U.K home page. Alternatively a new
site and url could be created
Citroen-European -Home
Advance banner
link
Individual
Dealer results
Database & programming & raw data
CHRIS SIMON: USER ACCEPTANCE CHART

17. 0
< ! >
< >
.
Venue/Media
Search
E-mail
voice
SMS
Web
Video
Content
DB
User
DB
Viral
DB
Content
Experience voice
SMS
CHRIS SIMON
CMS and DATABASE ACCESS ENVIRONMENTS

18. CHRIS SIMON - CREATING ONLINE ASSETS
Online & other
digital
advertising
spaces
Facilitate a
dialogue
Merge genres of existing
content via target usership. Look closely
at online media usership habits. Let
audiences speak back & control
interactivity. Become credible &
authentic.
User generated content
or extension of your Blogs list &
Podcasts-Podvertising
Peer referral networks across
specialist areas, (viral). Trusted sources
of content, not unlike trusted feeds in the
pay per click search engine marketing space
Leverage quality
Into broadband
environment
Integrate user
feedback,
product
engagement,
search and
commerce in
a flash-video
interface
Snack TV bites
for mobile
downloads
Contextual
Commerce
Micro
Transactions
Big brand advertising moving into online, (as well
as TV)-but will only keep doing so with hybrid
talent to ensure online engagement

19. Online 6% Overall Media SpendOnline 6% Overall Media Spend
Consumer
Engagement
Is The New
Advertising
Metric
ConsumerConsumer
EngagementEngagement
Is The NewIs The New
AdvertisingAdvertising
MetricMetric
Credible channel – good targetingCredible channelCredible channel –– good targetinggood targeting
What content to interact with…What content to interact withWhat content to interact with……
Advent of user-initiated content modelAdvent of userAdvent of user--initiated content modelinitiated content model
Tapping into social technologiesTapping into social technologiesTapping into social technologies
Broadband penetration 60%Broadband penetration 60%Broadband penetration 60%
A direct response AND brand builderA direct response AND brand builderA direct response AND brand builder
Planning is vital for integrationPlanning is vital for integrationPlanning is vital for integration
CHRIS SIMON : Transition has been from technology into mainstream media :

20. CHRIS SIMON
PLANNING SOLUTION CYCLE
CHANNEL ENGAGEMENT
COLLABORATION
BUDGET DISTRIBUTION
PLANNING EXECUTION
CREATIVE-STAGE 2
INNOVATIONCHANNEL
CONSUMER INSIGHTS
MEDIA STRATEGY
CREATIVE-STAGE 1
INTEGRATION
PARTNERSHIPS
COMMUNICATIONS ARCHITECTURECOMMUNICATIONS ARCHITECTURE

21. CHRIS SIMON:
PLANNING SOLUTION EXAMPLE
VODAFONE
STILL PICTURE
MOBILE TV
VIDEO
MP3 PLAYER
WEB BROWSING
INNOVATIONCHANNEL
CONSUMER INSIGHTS
MEDIA STRATEGY
CREATIVE-STAGE 1
INTEGRATION
PARTNERSHIPS
COMMUNICATIONS ARCHITECTURECOMMUNICATIONS ARCHITECTURE

22. Diageo the world’s leading premium drinks
business behind brands such as Smirnoff,
Johnnie Walker, Baileys & Guinness wanted to
explore the send, subscribe and chat
ambience of the mobile market and attract this
new young audience to the pubs and clubs
that sold their product. What we created was a
service called Nightfly; a bubbling current of
social interaction driven by the SMS text
message experience and characters called
Bracket Boy and Bracket Girl. It was written
with the future of mobile phones in mind and
designed to become a cult amongst mobile
users. Chris Simon.

53. CHRIS SIMON : TOYOTA “PRIUS” LAUNCH : UK : ALL MEDIA

54. CHRIS SIMON : CREATED & PRODUCED SUCCESSFUL INTERACTIVE
TELEVISION

56. CHRIS SIMON : INNOVATIVE EMAIL MARKETING FOR TOYOTA :

63. B R A N D E N T I T Y P U M A
Logo
Pack
Product
Advertising
Authentic technological,
communications and
design creativity that
mixes the influences of
sport, lifestyle and fashion
We understand that you get the most
out of life if you live it on the edge.
Move to the music and let the DJ mix it
up and make it magic.
Creative, real, relentless, alert, sporty,
challenging, passionate, no-nonsense,
spontaneous.
THE PUMA Authentic products for traditional sports, for
pros. Credible 50 years sports heritage (Kenyans, Local
Heroes)
IDENTITY
the physical, visible face
of the brand
PERSONA
the psychological tiers
that support the brand
ATTRIBUTES
the brand’s core skills
NORMS
what the brand
believes about life
PERSONALITY
the key characteristics
of the brand
ORIGIN
the roots of the brand,
real or imaginary

64. Channel Planning across Asia: Events, Expos, Collaterals,
Web, Email, SEM, CMS & SMS

65. New Concepts To Increase Members
CHRIS SIMON

66. Chris Simon’s
recently published
features include
“Internet Security”;
“Smart Phones”;
“Multifunction
Devices”; and “The
Portable Computing
Revolution”.
These consumer
written articles are
widely read and
distributed through
Myer, David Jones,
Office Works, Dick
Smith, Mega Mart,
Harvey Norman and
many other retailers.

73. GORILLAZ : Original Concept Positioning : CHRIS SIMON.

74. CHRIS SIMON : Branding & Repositioning

75. CHRIS SIMON : Branding & Repositioning

76. CHRIS SIMON : Branding & Repositioning

77. CHRIS SIMON : Branding & Repositioning

78. CHRIS SIMON : Branding & Repositioning

79. CHRIS SIMON : Content Management Systems & Email Marketing Initiatives

80. CHRIS SIMON : Advergames & other online initiatives

81. CHRIS SIMON : BRITISH TELECOM : BROADBAND SALES PRESENTERS

82. CHRIS SIMON : BRITISH TELECOM : EXPO BACK-SCREEN FLASH PRESENTERS

83. CHRIS SIMON
Honoured in
Ad News’ Great
Moments in
Advertising book
for writing New
Zealand Tourism
Board’s ‘Real Slice
of Heaven’
Creative Brand
Strategy………
Campaign was a
multi-award
winner….

84. CHRIS SIMON : MORE PROGRESSIVE IN TERMS OF MOVING THE REVENUE
MODEL BEYOND TRADITIONAL ADVERTISING
………………………………………………………………………………………………………
Commonwealth-v-St.George;Vodafone-v-3;Southcorp-v-Hardy;
Visa-v-Mastercard;L’Oréal-v-Clairol;Coke-v-Pepsi;Omo-v-Fab;
Mountain Fresh-v-Pulse;Shell-v-BP;Energy Australia-v-Integral
Nine Network-v-Seven Network;Heinz Ketchup-v-Paul Newman
Office Works-v-Corporate Express; Woolworths-v-Coles;
PricewaterhouseCoopers-v-Ernst&Young; Yahoo-v-Hotmail;
Julia Ross-v-Manpower;Kellog-v-Kraft;Ferrero-v-Cadbury;
Nestle-v-Unilever;Blackmores-v-Herron;LJ Hooker-v-Ray White
Gateway Credit Union-v-Intech Credit Union;NEC-v-Toshiba;
7-Eleven-v-Target;AAMI-v-NRMA;Fosters-v-Lion Nathan;Holden-
v-Ford;Vogue Entertaining-v-Vogue Living;Nescafé-v-Cerebos;
Reebok-v-Nike;Toyota-v-Nissan; National Geographic-v-
Discovery; Dollar-Wise-v-Dollar-Mite; Levi-v-Just Jeans
===============================================

85. CREATIVE SOLUTIONS
& INSPIRING TEAMS
DIAGEO
IBM
GORILLAZ
ROYAL SUN ALLIANCE
LEGAL & GENERAL
PORSCHEMYER
PUMA
FERNWOOD
JF PEARSON - ASIA
BRITISH TELECOM
WWAV Rapp Collins
COMMUNICATIONS ARCHITECTURE- CHRIS SIMONCOMMUNICATIONS ARCHITECTURE- CHRIS SIMON

86. Chris Simon
Leading
Interactive
Thanks –Hope
You Enjoyed It!
Chris Simon
Leading
Interactive
Thanks –Hope
You Enjoyed It!
©hris simon 2006
TEL : 0405 292 691