Research/Analysis

Katy Broskey Nicole Cersosimo Chris Coscarelli Suhyun Kim

Once upon an energy drink… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Full Throttle Historical Significance ,[object Object],[object Object],[object Object],[object Object]

Growth Trends Based on Dollar Sales ,[object Object],[object Object],[object Object]

Campaign Trends Where We’ve Been…and Haven’t Been ,[object Object],[object Object],[object Object],[object Object]

$1.99 $1.99 $1.99 $1.99 Original Fury Blue Demon Sugar Free

Why? Why? Why? ,[object Object],[object Object],[object Object]

Main Competitors ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consumer Psychographics ,[object Object],[object Object],[object Object],[object Object],[object Object]

On the Horizon A New Target Market ,[object Object],[object Object],[object Object]

Problems ,[object Object],[object Object],[object Object]

Opportunities ,[object Object],[object Object],[object Object]

“… when Red Bull started marketing their drink to bars as a cocktail mixer, its popularity skyrocketed.” ,[object Object]

“ If Full Throttle was advertised with alcohol I would definitely buy it.” ,[object Object]

Strategic Campaign Directions ,[object Object],[object Object],[object Object]

Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recomendados