How to use Twitter to network and communicate with customers, presented Sept. 29, 2009 to members of the NEC Chamber of Commerce.

1. Twitter to grow your
business network
Distinguish yourself by becoming an online
networking leader to connect with
customers and drive new business
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2. Hello
My Name is
Chris Celek
Pronounced Sell-ick in English.
Pronounced Sell-ick in Polish
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3. What we mean
by Social Media
• Conversation
• Contributions
• Network, not broadcast
• Trust, not expert
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4. Expert? Heck no, but I follow
my own advice
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5. Not a fad, it’s a tool
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6. Why should we spend
any time on this?
• 80 million people — 41% of U.S. Internet users, visited
social networking site at least once a month in 2008, up 11
percent from 2007.
• By 2013, use will grow to 52% of U.S. Internet users.
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7. Why should we spend
any time on this?
More than half of all C-Level executives under 40
use Twitter daily or several times a week.
New Forbes/Google report
June 22, 2009
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8. Why should we spend
any time on this?
Rapidly changing Internet use:
• 11% of U.S. adults used Twitter or similar service in Dec.,
up from 6 percent in May.
• 40 million users in September.
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9. So many choices, so little time
Pick 2-3 social media sites that:
• Your target audience uses.
• You can update consistently.
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10. The world’s gone Twitter
• Think cell phone texting meets instant messaging.
• Limited to 140 characters.
• It’s all about following or joining the conversation.
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11. Tweeple, Tweets, Twitterverse
• Big news
• Obama
campaign
• Fortune 500,
Congress users
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12. What is Twitter?
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13. What is Twitter?
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14. What happens
when you Tweet
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15. What happens
when you Tweet
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16. What happens
when you Tweet
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17. What to say on Twitter
• Monitor,
respond to
what they’re
saying about
your
business.
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18. What to say on Twitter
• Talk up
your
business
with new
details,
offers.
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19. Twitter for Realtors
• Personal
communication
• Active
networking
• Note user’s
age
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20. Twitter for promotion
• Promote your
business directly
to followers.
• Get them to your
web site or blog.
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21. Twitter for sharing
• Provides
news,
insights.
• Business
focused, not
personal
interests.
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22. Twitter for cross-promotion
• Chamber
links to
business.
• Business links
to coupon.
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23. Twitter to drive sales
• Coffee shop
tweets about
coupon offer.
• Links to
coupon on
TwitPic.
personal
interests.
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24. Twitter for coupons
• Promote
your
products.
• Pick your
audience.
• Measure
success.
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25. Listen for industry news
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26. Make Twitter search for you
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27. Search for competitors’ news
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28. Search for business leads
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30. Search for business leads
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31. Search for business leads
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32. Search for business leads
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33. Search for business leads
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34. Offer value to customers
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35. Customers tell their network
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36. Apologize when necessary
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37. Ask your network for help
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38. Help your network contacts
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39. Find business opportunities
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40. Share inspirational ideas
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41. Listen to what’s being said
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42. Recruit job candidates
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43. Announce your events
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44. Re-use what customers say
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45. Announce your new products
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46. What you know know & need
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47. Respond to customers — now!
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48. Share tips, leads, bargains
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49. Ask customers for suggestions
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50. Promote your customers’ business
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51. Contests to attract customers
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52. Contests to make friends
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53. Tweet what you know & need
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54. Twitr.org for searching
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55. TweetDeck for monitoring
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56. Twitter for groups
#
• Search by topics, events,
names.
• Put hashtag in front of
name, word:
#FergusonConstruction
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57. Work with all the social tools
• Weave social
media presence.
• Connect users
from one site to
another where
they hadn’t found
you.
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58. Count clicks to your web site
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59. Yes, it’s for business
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