What is Social Media? This presentation is not the answer, but the basis for our discussion at PodCamp Hawaii on this important topic. The slides are meant to help guide the discussion. The majority of the conversation will be spent investigating what I believe are the key principles of Social Media necessary for success. The Social Media Principles are from a chapter in my upcoming book and will be released shortly as an ebook and blog posts.
1. What is Social Media?
A conversation and a discussion on the Social Media Principles
Chris Heuer
Creative Social Strategist and Coach
Founder, Social Media Club
2. What do you really want to learn this morning?
What are the most
important questions
you want to have
answered on these
topics?
6. Welcome to the social world...
• Welcome to the era of conversation
7. Welcome to the social world...
• Welcome to the era of conversation
• Spin doesn’t work, people smell BS a mile away, and they tell their
friends (and everyone else) to avoid it
8. Welcome to the social world...
• Welcome to the era of conversation
• Spin doesn’t work, people smell BS a mile away, and they tell their
friends (and everyone else) to avoid it
• Advertising isn’t effective anymore, no one is watching the ads and no
one cares
9. Welcome to the social world...
• Welcome to the era of conversation
• Spin doesn’t work, people smell BS a mile away, and they tell their
friends (and everyone else) to avoid it
• Advertising isn’t effective anymore, no one is watching the ads and no
one cares
• People want to talk to people, not marketing and communications
professionals
10. Welcome to the social world...
• Welcome to the era of conversation
• Spin doesn’t work, people smell BS a mile away, and they tell their
friends (and everyone else) to avoid it
• Advertising isn’t effective anymore, no one is watching the ads and no
one cares
• People want to talk to people, not marketing and communications
professionals
• The Cluetrain is well on its way to the future, are you on it?
http://cluetrain.com/
11. Social Media is tearing
down the walls that keep
us apart and changing
the rules that have kept
us from being human
inside our companies.
13. It’s not about pulling
levers & getting results
Being social is a way of thinking
from which you can create new
opportunities to talk WITH your
audiences and get the cash
register ringing BECAUSE you are
being helpful and focused on
them, not yourself
14. photo by Dave Gray - Xplane
http://flickr.com/photos/davegray/82865014/in/set-1776148/
It’s more art then science How do you use the brush?
34. Great Products aren’t
sold, they’re bought
“Advertising is the tax you
pay for mediocre products.”
- Peter Hirshberg
Chairman,
The Conversation Group
photo by chris heuer
35. The Golden Rules of Marketing
1. Marketing is the work we do to match a company’s product or service with the
people or companies who will get the most value and/or satisfaction from it.
2. The best marketing is done during the product development process, where
the needs and desires of those who will use the product or service are
considered and designed into the product or service with an understanding of
the broader marketplace in which they will be sold. You can’t easily market a
product that was not well made, but the iPhone sells itself.
3. Marketing is not the transactional process with which it has become
associated despite its close proximity. If markets are indeed conversations,
then marketing is a series of conversations intended to serve the better
interests of the market. (David Weinberger has famously said ’somewhere
along the way marketing became what we did TO people’)
http://www.chrisheuer.com/2008/03/14/the-golden-rules-of-marketing/