talk given to "Columbia startup teams including 2016 CVC winners, Ignition Grant winners, TFP fellows, and ASCENT fellows" as part of a mini-bootcamp for founders at columbia's engineering school 2016-05-24
1. lean + design thinking
in building data
products
chris wiggins
2016-05-24
associate prof @ columbia
chief data scientist @ nyt
cofounder @ hackNY
2. …a good definition of a data product is a product that
facilitates an end goal through the use of data.
Before investing in a big effort, you need to answer one
simple question: Does anyone want or need your product?
…start with something simple that lets you determine whether
there are any customers…It doesn’t have to be a great
solution; it just has to be good enough to let you know
whether it’s worth going further (e.g., a minimum viable
product).
11. …a good definition of a data product is a product that
facilitates an end goal through the use of data.
Before investing in a big effort, you need to answer one
simple question: Does anyone want or need your product?
…start with something simple that lets you determine whether
there are any customers…It doesn’t have to be a great
solution; it just has to be good enough to let you know
whether it’s worth going further (e.g., a minimum viable
product).
12. what worked?
1. customer interviews
2. pain-driven development
3. actual science *with customer iteration
4. ops includes engagement ops
27. https://steveblank.com/2014/07/30/driving-corporate-innovation-design-thinking-customer-development/
defining “lean”
Lean startup evolved from the “customer
development” method (Blank, 2006). The idea
behind these methods is, that in addition
to a process for “product development”, a
startup also needs a process for “customer
development” to find and understand the
customers. This leads to developing
solutions based on a user-centered approach
and adapting to customer needs.
Design Thinking vs. Lean Startup, 2016
28. https://steveblank.com/2014/07/30/driving-corporate-innovation-design-thinking-customer-development/
defining “lean”
Lean startup evolved from the “customer
development” method (Blank, 2006). The idea
behind these methods is, that in addition to
a process for “product development”, a
startup also needs a process for “customer
development” to find and understand the
customers. This leads to developing
solutions based on a user-centered approach
and adapting to customer needs.
Design Thinking vs. Lean Startup, 2016
30. https://steveblank.com/2014/07/30/driving-corporate-innovation-design-thinking-customer-development/
defining “lean”
Lean startup evolved from the “customer
development” method (Blank, 2006). The idea
behind these methods is, that in addition to
a process for “product development”, a
startup also needs a process for “customer
development” to find and understand the
customers. This leads to developing
solutions based on a user-centered approach
and adapting to customer needs.
Design Thinking vs. Lean Startup, 2016