PERSONAL BRAND EXPLORATION
Chris Tip Moore
Project & Portfolio I: Week 1
May 5th, 2022 1

Hello, my name is Chris “Tip” Moore and I’m enrolled at Full Sail for
Sportscasting. I’m a laid-back guy who showcases energy and
knowledge about sports. I provide game stats, on-camera analysis, and
image/video editing skills. I believe you have to be passionate about
what you want to do to be successful. Ask yourself if I never got paid
for this would I do it? If the answer is no then you haven't found your
passion yet. My goals are to graduate from Full Sail and find a job in my
field.
IDENTITY
Picture of You
Goes Here
2

Sports Broadcast
Potential Job Titles:
• Sports Journalism
• Broadcast Announcers & Radio DJ
• Sports Beat Reporter
BRAND ARCHETYPE - After gathering my info from
the Kaye Putnam quiz, My Brand Archetype is
different. I will improve in the world of sports
through factual statements, and express
myself through creativity to bring my vision to
life.
Picture Relevant
to Your Industry
Goes Here
3

[SPORTS BROADCAST FIELD]
TARGET AUDIENCE
Pat Benson
Outreach Plan:
• I will connect with his social pages and follow the content
and reply to it.
• He is very active on Twitter more than anywhere else, so
that’s the platform I will use.
• Twitter and Instagram as well at least once a week.
NBA Writer at Sports Illustrated
Kailey Mizelle
Outreach Plan:
• I will connect with her social pages, review previous works,
and follow her content.
• I will start with LinkedIn and continue to locate other
platforms she’s on.
• If we can connect by the end of summer I would like to build
a mentor relationship to possibly work with the company.
PROFILE
PICTURE
Sports Reporter at Bally Sports
Jaylon Thompson Outreach Plan:
• I will connect with his social pages and follow his content.
• Thompson is a part of the different organizations I would
like to join.
• I will be reaching out to Jaylon this week on Twitter for a
connection.
PICTURE
Sports Reporter
4

GOALS
Short Term: (Immediately After Graduation, 2022)
• I will start sending out my resume to companies I would like to
work for. I will also put out my own sports content to build my
brand. I plan to get familiar with at least 5 social platforms.
Mid Term: (2030)
• Around this, I would like to be settled into a sports reporter job
for the NBA or NFL. I will be recognized as a great reporter and
continues to create sports content. I will have content on over 10
social platforms.
Long Term: (2042)
• After 20 years in my field, I will have my weekly podcast in
several different languages. I want to reach as many sports fans
despite current language restrictions. I will have different
sponsorships and the same passion for sports. I will have various
avenues of revenue, recognized to be one of the best to cover
sports. 5

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video creation and editing
SOFT
Novice / Adept / Expert
Web page creation and editing Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Writing Novice / Adept / Expert
Time Management
SOFT
HARD
Novice / Adept / Expert
Speaking Novice / Adept / Expert
Coordination Novice / Adept / Expert
Writing Novice / Adept / Expert
6

I will always speak to the audience like a friend. I will
encourage, inform, and bring the world together through
sports.
PROMISE
7

CREDENTIALS
Work Experience:
• Marietta Express Movers.
• 2019 to current,
• Lead Supervisor, and Customer Service.
Education:
• GED, Dept. of Tech. & Adult Edu. (2007)
Leadership Roles:
• Lead Supervising Volunteer for various Non-Profit
Organizations from 2012 to 2017
• Lead Supervisor at Marietta Movers
I may not have the same level of education as others, but
not everyone shares my passion. I always bring energy,
always looking for the next story. I enjoy writing and
speaking about sports topics and communicating with
others. I will work harder on others because I’m
motivated to produce quality content. 8

COMPETITION
PAT BENSON
Industry Experience:
• Sports Illustrated: Atlanta Hawks Reporter
• SportsTalkATL.com: Sports Writer
Education:
• The University of Tennessee 2009 - 2013
Leadership Experience:
• Leadership endorsed by 2 colleagues of the University of
Tennessee.
• Public Relations
Skills and Proficiencies:
• Public Speaking
• Microsoft Excel
• Community Outreach
C.T. MOORE
Overall Online Presence:
• 226 connections, banner image customized? Yes, professionalism of
headshot? Yes
• How detailed is the profile? Pat has a lot of information on his page.
• Published articles? NO
• Active on other social media? YES
• Is their LinkedIn URL customized? YES
• Grade: Superior 88 out of 100
HEADSHOT
Industry Experience:
• Student at Full Sail
Education:
• GED Dept. of Tech. Adult Education 2007
Leadership Experience:
• Lead Supervisor at Marietta Express Movers
• Lead for Non-Profit Organization
Skills and Proficiencies:
• Microsoft Word
• Image/ video editing
• Writing
Overall Online Presence:
• 8 connections banner image customized? NO
• The professionalism of the headshot?, NO
• How detailed is the profile? NEEDS WORK
• Published articles? NO
• Active on other social media? YES
• Is their LinkedIn URL customized? NO
• Grade: Poor 45 out of 100
9

COMPETITION
Kailey Mizelle
Noteworthy Experience:
• Internal Vice President
• Vice President Of Membership
C.T. Moore
HEADSHOT
Industry Experience:
• Bally Sports: Sports Reporter and Host
• FOX Sports: Host and Reporter
Education:
• University of Florida: Bachelor of Science in Radio and Television. 2008 -
2012
Skills and Proficiencies:
• Broadcast
• Video
• Editing
Overall Online Presence:
• 500+ connections
• Banner image customized? YES
• The professionalism of the headshot? YES
• How detailed is the profile? GOOD DETAIL
• Published articles? No
• Active on other social media? YES
• Is their LinkedIn URL customized? YES
• Grade: Average 88 out of 100
Industry Experience:
• Student at Full Sail
Education:
• GED - Dept. of Tech. & Adult Education - 2007
Leadership Experience:
• Lead Supervisor at Marietta Express Movers
• Lead for Non-Profit Organization
Skills and Proficiencies:
• Microsoft Word
• Writing
• Image editing
Overall Online Presence:
• 4 connections
• Banner image customized? NO
• The professionalism of the headshot? NO
• How detailed is the profile? NEEDS WORK
• Published articles? NO
• Active on other social media? YES
• Is their LinkedIn URL customized? NO
• Grade: Poor 45 out of 100
10

BRAND POSITION
To always deliver more than expected. I will treat
everyone as a friend, bringing us together through
sports content. Why settle for less when you can
have Moore with a vision.
“MOOREVIZION”
11

NETWORKING & MARKETING
Industry Events & Organizations
• National Sports Media Association
‣August 2022
• American Sportscasters Association
‣April 2023
• Baseball Writers Association
‣April 2023
Digital Marketing
• Primary Content: what type of content will you create and publish online?
Sports content and also content for my business. It will be times I’m
promoting sports while promoting my business at the same time. Creative
Hero!
• Primary Tools: Which social networks or online tools will you use to
promote your content? Twitter, Instagram, and YouTube will be my go-to
at least 2 or 3x a week? Videos, Photos, and collaborations will be my
format.
• Website: How will you use your digital portfolio site moving forward to
help you build your brand awareness online? Honestly, I’m learning how I
will do that. Outside of linking accounts, I will have to figure out ways.
Picture of You
Goes Here
12

PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on your
career path? I plan to seek out a person in the sports field I
can relate to. Someone who understands I’m not looking to do
things the traditional way, just slightly different.
• What experience and/or lifestyle should they have? At least
five years of experience so I can really learn some information
from a growing individual. Hopefully by Dec 2022
Formal Education
• Bachelor's Degree in Sports Casting 2022 - 2024
Technical Skills
• Public Speaking, May 2022
• Active Listening, May 2022
• Adobe Premiere Pro, July 2022
Soft Skills
• Reading Comprehension MAY 2022
• Time Management (working every day)
• Writing, June 2022
13

Chris “Tip” Moore
You know we lack fun and independence in sports. Well,
what I do is bring energy, opinions, and sports content that will display
individuality. In Fact, I started my YouTube sports page displaying individuality and
neighborly fun.
“
14

REFERENCES
Benson, Pat (2022)
https://www.linkedin.com/in/pat-benson-967a2970
“Broadcast Announcers and Radio Disc Jockeys”(2022)
https://www.onetonline.org/link/summary/27-3011.00
Mizelle, Kailey(2022)
https://www.linkedin.com/in/kailey-mizelle-20339074
“News Analysts, Reporters, and Journalists”(2022)
www.onetonline.org/link/summary/27-3023.00
Thompson, Jaylon(2022)
https://www.linkedin.com/in/jaylon-thompson-34b09610a
15